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Founding Member & Head of Product @ Stealth Startup | Product & Startup Mentor | Angel Investor | IIMB | NITK | LiCAP'22 | Tealfeed'22
Hey PM, can we build this feature urgently for a huge Customer?? - every SaaS/B2B Sales team 🚀 5 Ways a Product Manager Can Balance Product Roadmap and Sales Team demands 🚀 1️⃣ Prioritise Impact over Urgency 📊 Not all feature requests are equal. Evaluate each request based on its potential impact on revenue, customer satisfaction, and long-term product vision. Urgency is important, but it shouldn't outweigh the strategic value. 2️⃣ Establish a Clear Communication Channel 📞 Keep the lines of communication open with your sales team. Regularly update them on the product roadmap and the rationale behind prioritization decisions. Transparency builds trust and helps manage expectations. 3️⃣ Create a Scoring System 🎯 Develop a scoring system to assess feature requests. Include factors like customer demand, strategic alignment, and technical feasibility. This objective approach helps in making data-driven decisions that everyone can understand. 4️⃣ Involve Sales in Roadmap Planning 🤝 Bring the sales team into the planning process. Their insights on customer needs can be invaluable. By involving them early, you can align on priorities and mitigate last-minute pressure to add new features. 5️⃣ Regularly Review and Adjust 🔄 The market evolves, and so should your roadmap. Regularly review feature requests and adjust the roadmap as necessary. This iterative approach ensures that you're responsive to changing market conditions and customer needs. Anything else you want to add? Thoughts? 🤔 ************** Follow Vivek Shivaswamy #ProductManagement #SalesAlignment #ProductStrategy #RoadmapPlanning