ideacafe.agency

I bet this sounds familiar. You strike upon a seemingly novel #idea. One which truly has legs, has #potential to get #viral, build #fame for the #brand and the #marketer. After many attempts you eventually reach out to someone at the clients end. You finally hear a voice on the other end of the line, that says, “I don’t handle OOH, I head digital”. You know you have a great idea, so you push a bit more saying. “Can you put me onto someone sir as this idea is really #unique and can drive a lot of social media #conversations as well; all we need is 7 minutes to #pitch it, please help”. Response, “ I told you I head digital, not OOH” Result of the above? The brand misses out on a potentially BIG idea. #Utopian view…an idea is an idea, when it is boxed into a medium and not given a chance, it could be an opportunity lost. Haven’t we seen great #content on just ONE BILLBOARD being discussed across the #globe in minutes? Yes @ideacafe.agency we believe great OOH ideas #travel further than mere OOH #campaigns. Nabendu Bhattacharyya Yerramalli Srinivas Raju Hanoz Patel Ritesh Chaudhary Harshal Chavan TRUSHA KIRTI MEHTA Krunal Suthar Viren Yadav Pavankumar Makani Sandeep Sharma ariana cowan Zaine Cowan Raza Syed

#Cities are fundamentally about people. Lively enjoyable public spaces is what makes a city come alive where shared experiences spark people's imagination. Yes, when people can sit together, they can dream together. And the #OOH medium which has now willy-nilly become part of contemporary #urban environments is uniquely positioned to weave itself intelligently into the #public tissue. Visionary OOH #media owners willing to #design #infrastructure as an interface with the broader environment, building participative #signages, focusing on #landscape building, creating #community spaces through #architecture that attracts will stand to benefit in the long run as brands get better access to #audiences who are positively driven by better out of home environs. Nabendu Bhattacharyya Hanoz Patel Yerramalli Srinivas Raju Raza Syed TRUSHA KIRTI MEHTA Sandip Bansal Sandeep Sharma Krunal Suthar Divya Bai Viren Yadav Media4Growth ideacafe.agency #oohadvertising #brandactivation #oohmedia #oohadvertising #outofhome #doohadvertising #dooh #outdooradvertising #outdoormedia #dataanalytics #insights #data #authenticmarketing #automotive #3dbillboard #anamorphic #attention #content #marketing #durgapuja #festivals #indianfestivals #content #mobility #smartcities

How do brands navigate a dynamic OOH media landscape, and build campaigns that work? Can creativity and media work together for maximum impact? We believe this is possible when all three stakeholders namely the brand, the media owner and the OOH specialist agency work in tandem to use the medium effectively. Yes, some of the largest brands on the planet have been using OOH the right way, you can too. The 'Whooh said it!' series compiles the best quotes and bytes on the medium every week. Stay tuned we're on the move. Nabendu Bhattacharyya Fabian Trevor Cowan Hanoz Patel Yerramalli Srinivas Raju Raza Syed Sandeep Sharma Krunal Suthar Ashok Sachidanand Divya Bai TRUSHA KIRTI MEHTA Rani Bohra Viren Yadav Pavankumar Makani Mitesh Darji Media4Growth #ooh #dooh #content #outofhome #outdooradvertising #creative #advertising #branding #marketing #locationmarketing #wordofmouth #television #3D #anamorphic #branding #consumers #inspiring #ideas

BREVITY IS NEVER BRIEF, AND SIMPLICITY IS ALWAYS COMPLEX. There is a famous tale of #Picasso in the marketplace, and it goes like this. Picasso was walking through the market one day when a woman approached him. She pulled out a piece of paper and said, “ Mr. Picasso, I am a fan of your work. Please , could you do a little drawing for me?” Picasso smiled and quickly drew a small, but beautiful piece of art on the paper. He handed it back to her saying, “That will be one million dollars” “But Mr. Picasso,” the woman protested in utter shock, “it only took you thirty seconds to draw this little masterpiece.” “My good woman,” Picasso smiled and said, “It took me thirty years to draw that masterpiece in thirty seconds.” The #OOH medium is inherently #designed for #brevity. Brands that can say complex things in the simplest way get the best out of this medium. Team ideacafe.agency has spent years perfecting the art of OOH, we are all ears, and willing listeners, please talk to us. We promise to keep it BRIEF. Nabendu Bhattacharyya Hanoz Patel Yerramalli Srinivas Raju Raza Syed Krunal Suthar TRUSHA KIRTI MEHTA Pavankumar Makani Viren Yadav Divya Bai Rani Bohra Mitesh Darji Ashok Sachidanand Sunny Sharma ariana cowan Zaine Cowan Rajiv Raghunath Vasant Jante Indian Outdoor Advertising Association (IOAA) #oohadvertising #brandactivation #oohmedia #oohadvertising #outofhome #doohadvertising #dooh #outdooradvertising #outdoormedia #dataanalytics #insights #data #authenticmarketing #automotive #3dbillboard #anamorphic #attention #content #marketing #durgapuja #festivals #indianfestivals #content

#Hiringalert

We're #hiring a new Business Head Experiential/Activation (Urban) - West in Mumbai, Maharashtra. Apply today or share this post with your network. #hiringalert #jobpost Nabendu Bhattacharyya Trevor Cowan Hanoz Patel Raza Syed Ashok Sachidanand Mitesh Darji Yerramalli Srinivas Raju

Durga Puja in Kolkata witnesses one of the largest gatherings of humans at a defined geography during a defined time period. Making it one of the most sought after locations for any brand to connect with consumers, boost #brand visibility, and drive #sales. The Indian consumers unwavering enthusiasm for celebration is best manifested at Durga Puja in #Kolkata. ideacafe.agency having bagged exclusive rights to some of the biggest #Pujas of 2024 invites brands to have conversations across #branding, #experiential, #3D #anamorphic #content creation #digital and #socialmedia #amplification. The festive fandom series sifts through the #fads and focuses on the #festivities making it easy for brands to create authentic and memorable festive campaigns that build brand fame instantly. Nabendu Bhattacharyya Fabian Trevor Cowan Hanoz Patel Yerramalli Srinivas Raju Raza Syed Krunal Suthar TRUSHA KIRTI MEHTA Ritesh Chaudhary Pavankumar Makani Viren Yadav Divya Bai Rani Bohra Mitesh Darji Ashok Sachidanand Sunny Sharma #oohadvertising #brandactivation #oohmedia #oohadvertising #outofhome #doohadvertising #dooh #outdooradvertising #outdoormedia #dataanalytics #insights #data #authenticmarketing #automotive #3dbillboard #anamorphic #attention #content #marketing #durgapuja #festivals #indianfestivals

"Success is knowing that your contribution is what helps the collective". Adrian Grenier At the #OAC2024 , we not only won a handful of #awards but were rewarded for our significant contribution to the conference #narrative. 'It is not the answer that enlightens, but the question". Yes #progress is made when the right questions are put forth. As we #envision a better future for the medium and the industry; we return from OAC 2024 with pride knowing our brethren is more the wiser by the content collective on display at the event. Nabendu Bhattacharyya Fabian Trevor Cowan Yerramalli Srinivas Raju Hanoz Patel Raza Syed Ritesh Chaudhary Krunal Suthar Pavankumar Makani Viren Yadav Divya Bai TRUSHA KIRTI MEHTA Vasant Jante Rajiv Raghunath #ooh #outofhome #dooh #creative #content #3D #anamorphic #brand #communication #advertising

Festivals in India serve as a unique conduit for marketers to connect with consumers, boost #brand visibility, and drive #sales. The Indian consumers unwavering enthusiasm for celebration is best manifested at these times. The OOH and #EXPERIENTIAL possibilities have come of age at the largest festivals in India. Come lets #celebrate. ideacafe.agency we exhort brands to explore new OOH and experiential offerings now available for deeper #connections with their audiences. The oohsmosis series sifts through the #fads and focuses on the #trends making it easy for brands to create authentic and memorable festive campaigns that build brand fame instantly. Nabendu Bhattacharyya Fabian Trevor Cowan Hanoz Patel Yerramalli Srinivas Raju Raza Syed Krunal Suthar TRUSHA KIRTI MEHTA Ritesh Chaudhary Pavankumar Makani Viren Yadav Harshal Chavan Divya Bai Rani Bohra Mitesh Darji Ashok Sachidanand #oohadvertising #brandactivation #oohmedia #oohadvertising #outofhome #doohadvertising #dooh #outdooradvertising #outdoormedia #dataanalytics #insights #data #authenticmarketing #automotive #3dbillboard #anamorphic #attention #content #marketing #durgapuja #festivals #indianfestivals

Festivals in India serve as a unique conduit for marketers to connect with consumers, boost #brand visibility, and drive #sales. The Indian consumers unwavering enthusiasm for celebration is best manifested at these times. The OOH and #EXPERIENTIAL possibilities have come of age at the largest festivals in India. Come lets #celebrate. ideacafe.agency we exhort brands to explore new OOH and experiential offerings now available for deeper #connections with their audiences. The oohsmosis series sifts through the #fads and focuses on the #trends making it easy for brands to create authentic and memorable festive campaigns that build brand fame instantly. Nabendu Bhattacharyya Fabian Trevor Cowan Hanoz Patel Yerramalli Srinivas Raju Raza Syed Krunal Suthar TRUSHA KIRTI MEHTA Ritesh Chaudhary Pavankumar Makani Viren Yadav Harshal Chavan Divya Bai Rani Bohra Mitesh Darji Ashok Sachidanand #oohadvertising #brandactivation #oohmedia #oohadvertising #outofhome #doohadvertising #dooh #outdooradvertising #outdoormedia #dataanalytics #insights #data #authenticmarketing #automotive #3dbillboard #anamorphic #attention #content #marketing #durgapuja #festivals #indianfestivals