ideacafe.agency reposted this
I bet this sounds familiar. You strike upon a seemingly novel #idea. One which truly has legs, has #potential to get #viral, build #fame for the #brand and the #marketer. After many attempts you eventually reach out to someone at the clients end. You finally hear a voice on the other end of the line, that says, “I don’t handle OOH, I head digital”. You know you have a great idea, so you push a bit more saying. “Can you put me onto someone sir as this idea is really #unique and can drive a lot of social media #conversations as well; all we need is 7 minutes to #pitch it, please help”. Response, “ I told you I head digital, not OOH” Result of the above? The brand misses out on a potentially BIG idea. #Utopian view…an idea is an idea, when it is boxed into a medium and not given a chance, it could be an opportunity lost. Haven’t we seen great #content on just ONE BILLBOARD being discussed across the #globe in minutes? Yes @ideacafe.agency we believe great OOH ideas #travel further than mere OOH #campaigns. Nabendu Bhattacharyya Yerramalli Srinivas Raju Hanoz Patel Ritesh Chaudhary Harshal Chavan TRUSHA KIRTI MEHTA Krunal Suthar Viren Yadav Pavankumar Makani Sandeep Sharma ariana cowan Zaine Cowan Raza Syed