IKON Marketing Consultants

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May the divine lights of Diwali illuminate your life with success and your business with unprecedented growth. Wishing you a sparkling Diwali and a New Year filled with prosperity. #HappyDiwali2023

Transformation story of Eye Hospital - How an Eye Hospital Increased Patient Visits and Enhanced Brand Reputation. In the midst of a rapidly evolving healthcare landscape, an esteemed eye hospital faced significant challenges in maintaining its competitive edge. Despite being recognized for its expertise and state-of-the-art facilities, the hospital experienced a decline in patient visits and struggled to adapt to changing patient expectations and market dynamics. #transformationsuccess #marketingstrategy #growthmarketing #eyehospital https://lnkd.in/dYh9XCJS

The Power and Process of Effective Brand Naming. Brand naming is the process of choosing a unique and memorable name for a company, product or service just like we choose a name for a baby. The chosen brand name should represent its values, positioning and desired perception in the market. A wisely chosen brand name serves as a crucial element in establishing brand recognition, differentiation, and recall among target customers. #brandnaming #branding #brandstrategy https://lnkd.in/dw4m35DT

Breaking Barriers: How a Packaged Food Brand Outsmarted Big Players with Optimized Marketing Strategies. After launching packaged wheat flour products, a company had experienced a very less repeat demand of the products and challenges to grow the distribution network. The company engaged IKON to help it identify the issues hampering the growth and optimize its current marketing strategies to meet business goals. #marketingstrategy #packagedfood #marketanalysis #brandstrategy #strategy #packagingdesign #positioning https://lnkd.in/dGWHivK6

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What is Digital Marketing? Digital marketing, also called online marketing, is one of the marketing communication tools you can use to promote your products, services or brands using digital channels. It involves leveraging various online channels like websites, mobile apps, search engines, social media, email and other platforms to reach and engage target audiences. Digital marketing encompasses a range of strategies and tactics intended to drive website traffic and app downloads, increase brand awareness, influence target audiences and generate leads. #digitalmarketing #digitalmarketingstrategy #digitalcommunication #digitalchannels https://lnkd.in/dqsVKend

Unlocking New Product Opportunities: Market Insights for a Leading Bottled Water Brand. India’s one the leading packaged drinking water player was exploring the opportunities for expanding the product portfolio in the domestic market. The client engaged IKON for gaining fresh market insights to identify new product opportunities. #marketanalysis #marketresearch #marketresearchreport #marketopportunity #marketinsight #bottledwater https://lnkd.in/fDfr-rx

Are you wondering what exactly a Go-to-Market (GTM) strategy is, and why it's important for your business? A Go-to-Market strategy (GTM) is a comprehensive plan that outlines how a company will bring its products and services to market successfully. It involves making decisions about target customers, product attributes, distribution channels, pricing and marketing communications. #gotomarketstrategy #gtmstrategy #gotomarket https://lnkd.in/dy_2tShm

From Decline to Revival - An Exciting Comeback Story of an Automotive Company..! Despite a growing market, a UAE based leading automotive company was facing diminishing sales in domestic and international markets over the last three years. The company had a wide portfolio of auto parts - 43 brands and 10,000 plus SKUs - and selling it through 1200 plus distribution partners in 100 plus countries. #turnaround #marketingstrategy #successstory #casestudy https://lnkd.in/d6wndaUg