Ironhill India

While betting on yourself in business is one thing, betting on another is a different level of risk appetite. But, I am game for it! I started my journey as an investor some time back and have been keenly observing this space to invest in relevant startups that will change the future of the food industry. Over the years, I have realized that some clear defining markers can help you gauge the potential of an F&B D2C startup and investor trust. ➡ People: Founders & Team - The credibility, reputation and integrity of the founding and the core team is one of the key elements that builds investor trust ➡ Entry Barriers: Direct-to-consumer (D2C) businesses make high profits because they don't use middlemen. But, the cost of getting new customers is high, which eats into these profits. Therefore, for a startup to survive, it must sell a lot of products. This makes the size and growth of the market very important. ➡ Business Idea Viability - Customer acquisition costs (CAC) have risen due to increased competition for consumer attention, underscoring the importance of maximizing customer lifetime value (LTV) for organizational sustainability. Achieving a high LTV can be approached in two ways by either ensuring a high average order value or by encouraging regular and repeat purchases. ➡ Marketing Plan: The idea, approach and strategy you use to market your product/ service to your customers can make or break your brand. A great idea marketed poorly will only add to the advantage of competition. Especially in the volatile D2C F&B segment you have to be crystal clear with the value proposition so as not to create confusion or mislead. ➡ Market Potential: The ineffectiveness of existing companies in a market is crucial for a startup's ability to disrupt it. One can evaluate the market landscape based on the competition they face in the market they are currently playing in along with the pain points in the customer's life and the size of this customer base. The more specific the problem, the higher the chances of success. The larger the group of customers who are affected by this problem, the more essential becomes the existence of the company and adds to its lifespan. Above said, the F&B start-up space is hotting up. Specifically, the D2C model as consumers seek more personalized high-quality food experiences ( businessline https://lnkd.in/g49EcFF8 ) . Time to look at some great investments. If you are looking at investing then use the above rule book to find the right brands to invest. #invest #wefounderscircle #investment #d2c #fundraise #foodstartups We Founder Circle Jyoti Banthia

In today’s News Wrap, we ask: What is your approach to pursuing to long-term goals? Also in the News Wrap: Gen Z boosts domestic travel spending, and more Indians prefer drinking at home. Thanks to Sudhir Mulchandani for his insights on the travel sector, Teja Chekuri for his thoughts on the alcobev industry, and Bhavna Toor (She/Her) for sharing tips on pursuing long-term goals. #EveningNewsWrap Source: The Economic Times - https://lnkd.in/gNxg2b5g Sagar Malviya - The Economic Times (https://lnkd.in/gcxqUURP) https://lnkd.in/g9JvZbSD https://lnkd.in/gAdKPjfr https://lnkd.in/gTyH6U7u ✍ : Novinston Lobo, Rakshit Ravindranathan

In 2019, bars and restaurants accounted for 27.5% of all liquor sales in India, with beer sales comprising approximately 40% of this total. Interestingly, on-trade beer sales have declined to 28.4%, signaling a notable preference shift towards #microbreweries for social gatherings. According to latest data from global alcohol market analysts IWSR, 79.2% of alcobev volume sales in India last calendar year were ‘off-premise’, or outside bars and restaurants. While this share has come down from 82.4% in 2022, it is still higher than 72.5% during the pre-pandemic year of 2019. I spoke to Sagar Malviya ( The Economic Times ) on the rise of the #craftbrewery segment for this interesting piece on the #alvobev industry in India along with others. Unlike earlier where only lager was sold within beer, people now have more options within the beer segment and can experiment with different variants from wheat beer, stout and IPA. Consumers prefer freshly brewed beer straight from the tap instead of mainstream bottles, which has helped the microbreweries culture grow. Have you noticed a different trend ? Give it a read : https://lnkd.in/gEwZZx-Y

#Bengaluru!! We were told we couldn't win it again, but you've made your voice heard! A huge shout out to you folks for choosing us as the Microbrewery of the Year again! Cheers to many more! RestaurantIndia.in

Evolving niches such as the craft beer segment, come with it's own set of challenges, especially in the dynamic Indian market. Here is what Mr. Teja Chekuri, Managing Partner at Ironhill, had to say about it.

In today’s News Wrap, we ask: What skills have helped in your career journey? Also in the News Wrap: More fast food chains go the premium way to boost expansion, and unique visitors to OTT platforms in India decline for the first time time since 2020. Thanks to Teja Chekuri for his comment on the fast food market, Munjal Shroff for his insights on the OTT space, and Chetan Bulsari for sharing the snakes and ladders in one's career journey. #EveningNewsWrap Source: Javed Farooqui - The Economic Times (https://lnkd.in/ghPKRzXi), https://lnkd.in/gwmRcCet https://lnkd.in/gKqaZa2F https://lnkd.in/gR8a5nzp https://lnkd.in/gfWUryBH ✍: Abhiraj Ganguli, Rakshit Ravindranathan

In a delicious collaboration that marries the best of Indian cocoa beans with innovative craft brew experiences, Ironhill India announced its collaboration with GoGround Beans & Spices today. #restaurantindia #trending #hopitality #food #cafe #FB #foodindustry By - Nusra Kalim, Deputy Features Editor, RestaurantIndia.in Teja Chekuri, Managing Partner, Ironhill India. Luca Beltrami, Co-founder of GoGround Beans & Spices. 

A Pint Of Decadence: Ironhill X GoGround Beans & Spices Here is our latest collaborative innovation. To know more: https://lnkd.in/g7jp_WES

Here's what our MD, Teja Chekuri, had to say about Indian Alco Bev industry.

Ironhill Bengaluru: Where Craft Beer Meets Culinary Delights and Good Vibes. Read More: https://lnkd.in/g_ZbrD5Z