MindForce Research

Navigating through data quality challenges in market research: exploring the roadblocks to reliable insights and actionable data In market research, data cleaning and validation are industry standards. Similarly, fraud detection is also actioned by most of the market research companies through various platforms that track location, IP address, device, proxies, etc. However, ensuring the authenticity and genuineness of the collected data still remains a challenge. To explore this issue, we conducted a study across 18 countries, comprising 103 market research companies and independent consultants, involving 117 participants. These participants included 37% top and senior-level management, 32% market research consultants, and 31% middle-level management. The study highlighted that 78% of market research professionals encounter data quality challenges, despite using various techniques. Issues arise from bias (36%), speeders (37%), outliers (31%), mono answers (21%), junk/bad data (27%), data inconsistency (26%), and data discrepancy (18%). These challenges hinder the accuracy of insights. Industry experts have been meticulously working to overcome these challenges. After extensive efforts, we developed a solution using a statistical perspective to improve data quality: the Data Quality Score Module. It comprises 6 parameters: outliers, speeders, mono answers, junk/bad data, data inconsistency, and data discrepancy, including fraud detection. This acts as a bridge between data collection and data processing by flagging the poor-quality data at the respondent level, which helps researchers distinguish between authentic and unreliable responses. Let’s work together in overcoming the existing data quality challenges and move towards bias-free data. #MarketResearch #DataQuality #ResearchInsights #SurveyResults #DataChallenges #SamplingMethods #DataIntegrity #ResearchConsulting #IndustryTrends #ProfessionalInsights #DataManagement #BusinessResearch #QualityData #MarketAnalysis #ResearchProfessionals

Exciting Opportunity for Fresh Graduates !   MindForce Research is conducting walk-in interviews for Primary Research positions. This role offers a 100% Work From Office setup with rotational shifts in US/UK/APAC time zones.   Job Title: Research Associate (Freshers)   Location: Gate Number 5, Tower 5, Assotech Business Cresterra, Sector 135, Noida, Floor 15   Interview Details: - Timing: 2:00 PM - 7:00 PM (Monday to Friday) - Qualifications: Graduates Only (Freshers) - Skills Required:Excellent communication, strong analytical skills, quick learner, attention to detail, organized, logical, reliable, ability to distil information effectively, and work well independently and in a team.   Additional Information: - Working Days: Monday to Friday - Weekends: Fixed weekends off (Saturday and Sunday), with flexibility required based on business needs.   Don’t miss this opportunity to join a dynamic team and kick-start your career in research!   Interested candidates are encouraged to walk in during the specified timings with their updated resume Varun Arora   #MindForceResearch #ResearchJobs #NoidaJobs #Freshers #JobOpening #CareerOpportunity  

It's been a while since we settled into our new space, and let me tell you, the enthusiasm is electric! We're excited to share a new video that dives into what makes MindForce Research the best. We're not your typical data collection company. Sure, we excel at gathering top-notch primary data, but that's just the tip of the iceberg. We pride ourselves in meeting the research objective, on timely project delivery, ensuring you get the results you need, when you need them. But here's the real difference: we believe in a happy team. We go beyond the monotonous office grind. We prioritize quality data, and that includes fostering creativity. By encouraging breaks and a fun work environment, we ensure fresh ideas are always on the table. Check out the video to see why Mindforce Research is the perfect partner for your next project! #newbeginnings #primaryresearch #mindforceresearch

Mindforce Research: First Movers in Unveiling Indian Market's DPDPA Readiness Exciting news! We spearheaded a groundbreaking market research study on India's recently enforced Digital Personal Data Protection Act (DPDPA) 2023. This study explored: Business Awareness: How familiar are Indian companies with the Act's regulations? Implementation Status: What actions are companies taking to comply? Non-Compliance Risks: What are the potential consequences of not adhering to the DPDPA? We analyzed various industries, departments, and personnel to assess the overall market preparedness. The findings offer valuable insights for navigating the new data privacy landscape. Challenges exist with implementing any new data privacy law. This research equips businesses with guidance to understand and comply with the Act's intricacies. Download and join the discussion below! Share your thoughts, questions, or collaboration interests for future data privacy research projects. #DPDPA #DataPrivacy #MarketResearch #MindforceResearch P.S. Mindforce Research is proud to be at the forefront of this critical conversation. Stay tuned for more data privacy thought leadership

It is week 14th and We're thrilled to kick off a personal growth challenge with Shikha Arora This is your chance to set ambitious goals and make significant progress on becoming your best self. Don't wait for the perfect moment – jump in right now and share your goals in the comments below! We're building a supportive community to uplift and cheer each other on as we embark on this journey of growth. Whether you want to learn a new skill, prioritize your well-being, or chase a long-held dream, we're here for you! Let's use this week as a springboard for positive change. Ready to join this inspiring journey with Shikha and this amazing community? Let's go!

Today, our team delved into resilience and mindfulness with a guest speaker. As a primary research company, we understand the importance of equipping ourselves beyond technical skills. We explored strategies for bouncing back from challenges and enhancing focus in our work. Thanks to our speaker for inspiring us. Together, we're committed to fostering resilience and mindfulness in our pursuit of research excellence. #resilienceinbusiness #mindfulnessatwork #teamempowerment #MindForceResearch #thrivetogether

This 13th week, we're kicking off a personal growth challenge with Mohit Pareek It's a chance to set big goals and make serious progress on becoming your best self. Don't wait for the perfect time – jump in right now and share your goals in the comments! We're building a supportive community to encourage and cheer each other on. Whether you're learning something new, getting healthier, or pursuing a dream, we're here for you! Let's use this week as a launchpad for positive change. ♀️ Ready to join the journey? Let's go!

We are hiring Primary and Secondary Research....

We are Hiring Primary and Secondary Research Associate...........................Walk in Drive from 9-Feb-24 to 29-Feb-24

It's Week 12, and we're ready to supercharge your journey with the inspiring Vaibhav Tripathi ! This is your chance to set powerful goals and take massive action towards unlocking your true potential. ✨ But remember, there's no need to wait for the "perfect" moment. Jump right in and share your aspirations in the comments below! Let's create a supportive community where we motivate and uplift each other on this path to personal growth. Whether you're conquering a new skill, embracing healthier habits, or chasing a cherished dream, we're here to cheer you on every step of the way. Let's turn every #PersonalGrowthWeek into a springboard for positive change. Are you ready to commit to the journey? Let's do this!