Motley

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Dorje is unable to be with his sister Jampa, for Rakshabandhan. Is this the year their 'Bandhan' comes undone? We are stoked to share our second audio story on Rakshabandhan, as part of the 'Stories of Tyohaar' series. Go ahead, give it a listen. You know you want to 'Stories of Tyohaar' is our response to some of the formulaic, and frankly avoidable advertising we see every festive season. The idea is to present the essence of the festival through an engaging narrative and help relevant brands build a lasting connection with their consumers. Listen to the story and tell us if we aced it. Oh, and wish you Happy Rakshabandhan people! #StoriesOfTyohhar #AudioStories #StoryTelling #Branding #FestivalsOfIndia #FestiveMarketing MakeMyTrip Agoda Cleartrip EaseMyTrip.com ixigo Yatra Online Ltd.

Leaning on each other for support, sitting on our backs (never on the fence), and standing head and shoulders above the rest. Here’s a glimpse of the Motley crew! #UnboringCrew #CollaborativeCrew #NontoxicCrew #MotleyCrew

Finding the perfect gift, hand-making a rakhi, or just being civil with your sibling for a change. Everyone has their favourite Rakshabandhan story. Wait till you hear ours! ✨ #StoriesofTyohaar - Motley’s brand new initiative for brand managers is coming soon. #Storytelling #RakshaBandhan #StayTuned

Ship It On Friday is our new obsession! From showcasing our best work to discovering hidden talents, this weekly win celebration is boosting creativity, teamwork, and confidence. Today is #2 Ship It On Friday, and we're already excited! #ShipItOnFriday #MotleyIsUnboringAF #WorkCulture #Inspiration

A quick recap on how this Independence Day was different for Motley: 1. Though it being a non-working day, the team proactively spent 20 minutes together on a call focusing on broader perspectives. 2. We exercised our power of choice, and chose a few right things for the larger good. 3. The evening was spent at #AsmitaAppliedArtAcademy, being part of their annual celebrations. The showcase of innovative teaching methods, a passionate educator in ashish gandhre Sir, and enthusiastic students sharing love for learning applied art and design were truly impressive! 4. Asmita Applied Art Academy uniquely celebrated the day by singing the National Anthem while saluting India's advertising legends. What a thought! Overall, it was an Independence Day like no other for us. How was yours? #IndependenceDay #Motley #AAAA #Unboring #NonToxic #Collaborative

15th August marks the culmination of the #HandloomWeek. On this day, with great pride and joy, we usher you in the world of Amsu where happiness is handmade. With so many artisanal clothing brands out there, it was a challenge to build a brand new artisanal brand catering to Men, Women and Children. Amsu Weaves trusted us and we made it stand out. And stand out it did, with its Sanskritized font, eye-catching brand colours, and the use of a weaver’s thread as the mainstay of its design language. The brand’s tagline - #HappinessIsHandmade - communicates how handmade clothing brings joy to artisans, customers, and the planet. Clearly, our crew had a great time weaving the brand identity of this Craftmark-certified (AIACA) brand from scratch. #WorkShowcase #BrandIdentity #HomegrownBrand #Hyderabad

I always believed Independence Day advertising can be better than the usual 'Get Freedom from XYZ' trope. So we, at Motley, took charge and created our first-ever audio story from the series #StoriesOfTyohaar that weaves in a product and socio-cultural nuances in the heart of the story. Listen to Retired Col. Awasthi's freedom struggle, and do share your feedback. Story : Aniruddh Kashyap Voice : Mushfiq Khan Recording Studio: R R Studio Cover Art : Sejal Pal Concept by : Jason Menezes and Priyanka Surve . . . . . https://lnkd.in/efhcrtAJ

Retired Col Awasthi spent his entire life safeguarding the nation’s freedom, only to find himself a captive in his twilight years. This Independence Day, we are excited to launch our new initiative 'Stories of Tyohaar', with our first audio story about freedom. We invite you to give it a listen. Not only do these stories stay true to the essence of each festival, but they also weave relevant brands seamlessly into the narrative. As a result, we're bridging the gap between brands and consumers by building a genuine connection on a deeper level. Happy Independence Day to the listeners! #StoriesOfTyohaar #AudioStories #StoryTelling #Branding #FestivalsOfIndia #FestiveMarketing Nobel Hygiene Pvt. Ltd. PAN Healthcare Pvt. Ltd. Unicharm

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