Nykaa

Beauty's biggest playground is back in Mumbai! From 25-27 October, Nykaaland will bring the biggest names in beauty, lifestyle and entertainment to indulge, discover and revel in immersive experiences specially curated for you! Nykaaland 2.0 is set to offer every beauty and fashion enthusiast a kaleidoscopic view into the world of Indian and international brands and talent! We are hosting exclusive masterclasses with none other than makeup mavericks, Sophia Tilbury and Patrick Ta and featuring 80+ brands, 10+ new launches and 12 hrs+ music performances! Know more about what's in store and book your tickets here: https://lnkd.in/dDNMBS7r

We're thrilled that Nykd by Nykaa has been recognized as the D2C Brand of the Year and won the award for Social Media Marketing for our empowering 'All Boobs Are Beautiful' campaign at the ETRetail eDNA Awards! This campaign was more than just a marketing effort - it was a movement to celebrate #bodypositivity, self-love, and inclusivity. We're proud to have sparked meaningful conversations and resonated with so many of you! A huge thank you to our team, partners, and customers who made this possible. We're honored to be part of a community that values #diversity as well as #inclusivity.

Smart. Confident. Demanding. Aspirational. Sophisticated. The Indian beauty consumer is all of this and more! At the Nykaa Best in Beauty Summit, we had Falguni Nayar, Nykaa; Vismay Sharma, L'Oréal, Anil Kumar, Redseer Strategy Consulting; Sunanda Khaitan, Lakme; Meghna Apparao, Meta and Shereen Bhan, CNBC TV 18 described their idea of the ever evolving beauty consumer!

The Nykaa Best in Beauty Summit brought together some of the brightest minds and passionate voices on the Indian #beauty landscape. So we asked them what do they love about it? Watch Shereen Bhan, CNBC TV 18, Anchit Nayar, Nykaa Beauty; Aseem Kaushik L’ORÉAL INDIA and Geetika Mehta, Nivea, India offer their take at the Summit!

Congratulations to the winners of the Nykaa Best in Beauty Jury Select Awards! All winners demonstrate relentless pursuit of innovation, keen understanding of the consumer pulse and passion to disrupt the #beauty market! Tell us in the comments which of the Jury Select Award winners are your favourite!

Our 'Nykaa Beauty Trends Report’ developed in partnership with Redseer Strategy Consultants spotlights nine compelling trends that are transforming the beauty Industry. This comprehensive, first-of-its kind study explores the key factors driving growth, uncovers emerging trends, and provides actionable insights on how brands can successfully navigate and thrive in the beauty market. The Nine Major Trends Shaping the Future of Beauty Consumption in India: Aspirations galore: Rise of premium beauty consumption: The demand for premium beauty products is surging, fuelled by the rise in high-income households and increase in discretionary spending, as consumers seek superior quality, research-driven results, and exclusive brand experiences. Expanding beauty vocabulary and beauty baskets: ‘Stepification’ & Innovation in Beauty: Consumers are adopting sophisticated, multi-step beauty routines, expanding their beauty baskets with niche and innovative products. Digital natives, beauty innovators: Decoding Gen Z & Young Millennials: Constituting 28-30% of India’s population, this demographic is redefining beauty by moving forward and prioritizing self-expression, proactive skincare, and embracing bold new trends. Beauty Beyond Metros: Boom Towns, Easy Access, Growing Aspirations: Cities beyond metros are emerging as significant markets, propelled by rising incomes, growing aspirations and physical retail presence of beauty brands. Homegrown Brands: Changing dynamics and Path to Growth: A vast group of homegrown beauty brands have emerged across price ponts and categories, also fuelled by VC funding, yet only a few brands have managed to truly stand out and scale. While these successful brands are pioneering change with innovative products and formats, others are exploring partnerships and fresh investments for growth. Expanding ecosystem: Partners and Platforms: The industry is witnessing brands across the spectrum shifting their spends heavily towards influencer marketing and at the same time new platforms & channels are emerging for engaging with different audiences. Beyond the label: Demystifying ingredient-focused beauty: Ingredients are becoming pivotal in consumer decision-making, as consumers increasingly seek targeted solutions for specific issues like dry skin, rashes, and other concerns. Small shifts, seismic impact – The microtrend revolution: Rapidly shifting microtrends, often influenced by celebrities, are reshaping the beauty industry, particularly among younger consumers. AI, Personalisation & Beyond: Intersection of beauty and technology: Technology is transforming the beauty landscape through personalization, specialized long-tail searches, seamless shopping experiences, and efficient supply chain processes, allowing brands to meet consumer needs with greater precision and speed Read the full report here: https://lnkd.in/dejR3SDt

We asked our speakers from the “Trends Shaping Beauty in India” panel at the #NykaaBestInBeautySummit what their favourite micro-trend innovation is and here’s what they had to say! Featuring: Jaffrey Zaman, Intercos India; Karen Thompson, M.A.C Cosmetics; Meghna Apparao; Johannes Bjorklund, Pixi Inc and Varun Duggirala, EMoMee. Tell us in the comments what is your favourite micro-trend innovation?

If you thought the updates from the summit are over… we are just getting started with the some of the best insights of the #NykaaBestinBeautySummit. Hear what the speakers from ‘What's Next for #Homegrown #Brands in India’ panel have to say to emerging brands! Featuring: Prasun Agarwal, A91 Partners Karishma Manga Bedi, Forest Essentials, Shamika Haldipurkar, d'you, Niharika Pande, Youtube

The inaugural Nykaa Best in Beauty Summit 2024 was nothing short of spectacular, with top industry icons leading the charge. The summit saw some luminaries from the BPC industry come together for a session on "The Multi-Billion Dollar India Opportunity – The Consumer & The Companies." Falguni Nayar, Nykaa; Anil Kumar, Redseer Strategy Consulting; Rohit Jawa, HUL; Vismay Sharma, L'Oréal It was an insightful session moderated by Shereen Bhan where the panelists discussed opportunities for premiumization across various categories and identified factors poised to drive the next wave of growth in this dynamic market. #ConsumerMarket #Innovation #Growth #IndiaOpportunity #NykaaBestinBeautySummit

It was an electrifying atmosphere at the first-ever Nykaa Best in Beauty Summit 2024. The summit had some intersting discussions on the "Evolution of The Beauty Landscape in India" moderated by Shereen Bhan and this fantastic lineup of esteemed individuals guided us through it Anchit Nayar, Nykaa Beauty; Aseem Kaushik, L’ORÉAL INDIA; Geetika Mehta, Nivea, India Their diverse perspectives will go a long way in highlighting the significant trends and emerging opportunities within the beauty sector. #NykaaBestInBeautySummit #FutureOfBeauty