Case Study: Delivering creative campaigns for ORRA Fine Jewellery via impactful influencers and storytelling. Challenge: 1. Valentine’s Gifting: Position ORRA Fine Jewellery as the ultimate expression of love and the perfect Valentine’s Day gift. 2. Astra: Highlight Astra’s luxury with easy EMI options, making premium jewellery accessible. 3. Wedding Audio Trend (Aekta): Establish ORRA’s audio as the essential trend for the upcoming wedding season. 4. Solis Launch: Introduce Solis by ORRA as the go-to dainty, trendy, and minimal jewellery for everyday wear. Approach : 1. Valentine’s Gifting: Blend ‘In-store’ and ‘At-home’ experiences to promote the idea that you can celebrate with a valentine or enjoy being your own valentine. 2. Astra: Highlight ORRA as the ideal place to purchase one's first diamond whilst integrating the 0% EMI option, and encouraging customers with a compelling call-to-action. 3. Wedding Audio Trend (Aekta): Utilizing the vast audience and dancing prowess of Mukti Mohan to elegantly and charmingly present ORRA's Aekta audio and wedding jewellery. 4. Solis Launch: Enable ORRA’s minimal jewellery to be a part of one’s day to day life, positioning it in different daily scenarios. Impact : The campaigns reached over 5Million people with an engagement of 3Million+ and got a lot of supportive and encouraging comments praising the campaigns. At #CloutPocketAces, we specialize in creating impactful influencer marketing solutions tailored to your brand's needs. Aditi Shrivastava Vinay Pillai Ankit Panicker Navneet Kaur Panglia Twinkle Gala Neeraj Warrier Paloma Ghate #PocketAces #BrandCampaign #Orra #Clout
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