Join the conversation on 'Harnessing the Power of AI for Marketing' with a stellar panel of industry leaders featuring P.G. Aditiya, Dushyant Panda, Siddhartha Butalia, Brijesh Munyal, and Sharda Pillai, Prashant Sharma at the #PitchCMO Summit - Bengaluru 2024.
"Data provides the "what," while human insight explains the "why". Mastering the "why" enhances our ability to use AI personalization to execute the "what" more effectively."
- Dushyant Panda, Senior Director - Marketing & SME Business, Razorpay
"Unlike the old media, which was a one-to-many conversation, new media—especially digital—allows for one-to-one conversations with consumers. This makes social media creatives a crucial component in personalizing communication, we use that to personalize communication rather than having a very generic communication.
— Brijesh Munyal, Co-Founder & Chief Executive Officer, ethinos
"Users are generally open to their data being used, but the context and nuances of its use are where challenges can arise. These aspects are often what make managing data usage more complex."
-P.G, Aditiya, Founder & Chief Creative Officer, Talented
"If you define yourself as being in the business of creating experiences and memories—what travel has always been about, including meeting new people and interacting with communities in a physical manner—you’ll find that this aspect cannot be replaced by technology."
— SIDDHARTHA BUTALIA, Chief Marketing Officer, Air India Express
"Personalization comes with its own set of challenges, including ethical considerations. There's also the question of whether the brand is being represented consistently and if there’s a trade-off between personalization and maintaining a consistent brand identity."
— Sharda Pillai , Chief Operations Head, Pink Lemonade Communications
Watch live: https://lnkd.in/dg9cQTGW
Razorpay I Ethinos I Talented.Agency I TMRW House of Brands I Air India Express I Pink Lemonade Communications
#e4m #PitchCMOSummit #CategoryInnovation #MarketingExcellence #BrandEvolution #CustomerExperience #BrandSuccess #MarketingLeadership #IndustryInsights #Bengaluru