Talented.Agency

A senior ex-colleague who works at a network agency asked me with a snarky tone 'What will you do there?' when I joined Talented.Agency. It was a loaded question in many ways - the assumption was that "they don't need you" or, in particular, they don't care for brand strategy. He was right. What can strategy do to an agency that has some of the country's best creative talent with founders who’ve already killed it, business directors who know how to price well and a growing representation with every passing year at Cannes? They’re already achieving so much, so I focused on what I do best: crafting the brand strategy for Urban Company This is what Leena Gupta and Kartik Ahuja had to say about it!

We are honored  to introduce Pooja Manek, Creative and Founding member at Talented.Agency as a juror for Social Samosa 30 Under 30. Pooja is a celebrated creative leader and Cannes Lion winner, recognized for her impactful work and innovative approach. In 2024, she was selected as one of the 19 women leaders for the Cannes Lions See It Be It programme, a testament to her leadership and vision. Her campaigns for brands like Swiggy, Cleartrip, and Tinder have garnered accolades at Cannes, Spikes, and Kyoorius, including the first Silver Lion for Talented agency. As a founding member of Talented, Pooja is redefining the agency experience by addressing critical industry challenges and advocating for change. An adjunct faculty member at MICA and Miami Ad School, Pooja is also a sought-after speaker, sharing her insights on platforms like Adfest and the Digital Marketing Association Sri Lanka Summit. We look forward to her invaluable insights as we honor emerging talents in the industry. #SS30Under30

A totally-worth-it piece, if I can say so myself, that represents my own journey of knowing and understanding failure personally and up-close. Nothing has helped me grow like failure has. For Social Samosa's Pulse magazine.

Last week, our work for Urban Company, ‘Chhoti Soch,’ was recognized as a ‘Voice of change’ by the IAA India Chapter Awards. IndiAAA is one of the rare A&M awards that one cannot apply for, but is curated by key opinion leaders in marketing and journalism. For ‘Chhoti Soch’ to be awarded at a forum influenced by journalists feels like we’ve come full circle, because it is a non-fiction short that made us commit to journalistic integrity as a core part of our process. Our body of work for Urban Company is built with intention through an intersectional approach, to represent those who live in the margins of society. And that is possible, because our work is not just born in an agency-brand silo, but made with field work researchers, ethnographers, and independent journalists who pour their expertise and nuance into helping us make better creative choices. And ultimately, guide us to use media dollars to tell braver stories. Our collaborators: Garvi Dhar Papori Borah Balram Vishwakarma Talented x UC : Aakash Desai Sai Karthik Leena Gupta Nabil Kureshi Neil Mathew Esha Agarwal Karishma Changroth Sohan Ray Vaibhav Pachisia Tarun Menon Tilak Dugar Kartik Ahuja Superfly films: Kopal Naithani https://lnkd.in/d_JkzdDJ

Join the conversation on 'Harnessing the Power of AI for Marketing' with a stellar panel of industry leaders featuring P.G. Aditiya, Dushyant Panda, Siddhartha Butalia, Brijesh Munyal, and Sharda Pillai, Prashant Sharma at the #PitchCMO Summit - Bengaluru 2024. "Data provides the "what," while human insight explains the "why". Mastering the "why" enhances our ability to use AI personalization to execute the "what" more effectively." - Dushyant Panda, Senior Director - Marketing & SME Business, Razorpay "Unlike the old media, which was a one-to-many conversation, new media—especially digital—allows for one-to-one conversations with consumers. This makes social media creatives a crucial component in personalizing communication, we use that to personalize communication rather than having a very generic communication. — Brijesh Munyal, Co-Founder & Chief Executive Officer, ethinos "Users are generally open to their data being used, but the context and nuances of its use are where challenges can arise. These aspects are often what make managing data usage more complex." -P.G, Aditiya, Founder & Chief Creative Officer, Talented "If you define yourself as being in the business of creating experiences and memories—what travel has always been about, including meeting new people and interacting with communities in a physical manner—you’ll find that this aspect cannot be replaced by technology." — SIDDHARTHA BUTALIA, Chief Marketing Officer, Air India Express "Personalization comes with its own set of challenges, including ethical considerations. There's also the question of whether the brand is being represented consistently and if there’s a trade-off between personalization and maintaining a consistent brand identity." — Sharda Pillai , Chief Operations Head, Pink Lemonade Communications Watch live: https://lnkd.in/dg9cQTGW Razorpay I Ethinos I Talented.Agency I TMRW House of Brands I Air India Express I Pink Lemonade Communications #e4m #PitchCMOSummit #CategoryInnovation #MarketingExcellence #BrandEvolution #CustomerExperience #BrandSuccess #MarketingLeadership #IndustryInsights #Bengaluru

MAD STARS 2024: Day 2 features dynamic discussions on creativity and technology. Dentsu Creative Canada’s Jordan Doucette addresses women’s advancement in advertising, Google’s Suzana Apelbaum speaks on AI's creative potential, and VML Thailand’s Park Wannasiri presents AI's role in idea preservation. Furthermore, Talented.Agency Agency’s Pooja Manek discusses leveraging anger for creative excellence, Meta’s Tawana Murphy Burnett highlights AI’s role in deepening human connections, and the LEGO Group's Adlin Rosli emphasizes authentic fandom engagement. adobo Magazine is an official media partner of MAD STARS 2024. https://lnkd.in/g6qpXqdk

The Voice of Change Award goes to Creative Agency Talented.Agency for their powerful ad campaign 'Chhoti Soch, Bada Kaam' for Urban Company. Congratulations on making such a big impact! #AwardWinning #Victory #IndiAAA #IAA #IAAAwardNight #AwardNight #WinningMoment #EventAwards #CelebratingSuccess #ProudWinner #AchievementUnlocked #TrophyTime #Recognition #SuccessStory #EventExcellence #TalentedAgency #UrbanCompany Pradeep Dwivedi Avinash Pandey Abhishek Karnani Nandini Dias Jaideep Gandhi Megha Tata Shreyams Kumar Prasanth Kumar Anant Goenka Rahul Johri Neeraj Roy Kranti Gada Nina Elavia Jaipuria Venkat I Neena Dasgupta Rana Barua Partha Sinha Dr. Bhaskar Das Mitrajit Bhattacharya Sam Balsara Alok Jalan Neha Barjatya Gaurav Jeet Singh Arun Srinivas Jai Krishnan Ashok Venkatramani kunal lalani Abhinay Bhasin Raahil Chopra Soumen Santara Arth Vaishnav

🤖 AI Unleashed: Transforming Marketing Through Innovation! Join us for the AI Panel at the #PitchCMO Summit - Bengaluru 2024, featuring industry leaders Brijesh Munyal from Ethinos, Dushyant Panda from Razorpay, P.G. Aditiya from Talented.Agency, Prashant Sharma from TMRW House of Brands, and Siddhartha Butalia from Air India Express. Moderated by sharda pillai from Pink Lemonade Communications, this session will delve into how AI is driving disruption and shaping the future of marketing. 📅 23rd August 2024 📍 Bengaluru 📎 Register: bit.ly/3LKucN2 #AI #MarketingInnovation #PitchCMOSummit #Bengaluru #Ethinos #Razorpay #Talented #TMRW #AirIndiaExpress #PinkLemonade

Britannia Milk Bikis launches ‘Adengappa Kadhaigal’ in Tamil Nadu, empowering dads to become storytellers with Gen AI. More here: https://lnkd.in/g8pn-_rE Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #advertising | #marketing | #campaign | #britannia | #tamilnadu | #storytelling | #adfilm | #GenAI | #AI | Amit Doshi | Samyu Murali | Talented.Agency | Britannia Industries Limited | Gautam Reghunath | P.G. Aditiya | Prashant Gopalakrishnan | Balaji P. | Samyu Murali | Shruti Patkar | Swetha Sankar - Copywriter | Varun Khiatani | Yash Dugar | Dimple Parmar | Aaliya Sheikh | manal doshi | Kunal Venkatraman | Prabakaran Kandan

Britannia Milk Bikis and Talented.Agency launch ‘Adengappa Kadhaigal’ campaign to empower dads with AI storytelling Link in the comments Amit Doshi Samyu Murali Britannia Industries Limited #mediabrief #BritanniaMilkBikis #TalentedAgency #AdengappaKadhaigal #campaign #AI #advertising #marketing #media