Wife

The days when we reap the rewards of creating an enchanting experience are priceless, like spotting our office in Forbes India’s Luxury Real Estate edition. Now, if you'll excuse us, we would like to take a few well-earned moments and enjoy this monsoon read with a hot ☕ !   Thank you Samidha Jain for the beautiful feature. Excited to see other spaces like Spotify, Nureca Limited (Dr Trust), Dream Sports and Hermès on the list.   Our Co-founder (who also happens to have designed the space) Neha Mewawalla adds, "It needed to feel like an office, because after all, one does have to come and work here, but why can’t it be a comfort zone. It doesn’t have to feel like home, but most spend more waking hours in an office than their own homes, so can it probably feel better? Who was the authority on how an office should look? I’d really like to talk to them. I feel like working in a typical office is a job in itself. And in that case how does one do their actual job? It’s so important to help your team and talent help themselves, to offer a safe space in ways more than one". Read more- https://lnkd.in/dH3X-sFV

It's been over a year since we started our flagship series of weekend experiences at Wife. Since then, XWife has proudly built a community that promises to bring the best of colourful & cosy conversations & connections, at The House of Wife, from its very own space in the heart of Aram Nagar II. Now if you or someone you know wants to meet their literary heroes, listen to some fantastic up-and-coming artists, or maybe just check out this space, as featured in Architectural Digest & Forbes India, you don't want to miss what we have in store. Big shout out to some of our favourite guests at XWife's Authors Anonymous - Anand Neelakantan Sonali Bendre Malini Agarwal Ankit Vengurlekar Aastha Atray Banan Aakash Ranison / I’m A Climate Optimist & Shaheen Bhatt

We 👀 you Abhimanyu Jadhav Zameer Vikamsey Shivvangii Chaturvedi

We did that. *mic drop* TLDR Last year, we received a brief, unlike the usual briefs a creative agency encounters weekly. An extremely tight deadline, a mammoth set of deliverables, and the goal to create something unique. Little did we know it would be by far, a colossal yet golden opportunity to introduce a globally loved sport, MotoGP, to a cricket-obsessed Indian audience.   As a run-up to the Race Day, we were tasked with the responsibility of creating a brand identity from scratch- one that would live beyond us or the event, one that would mark the entry of MotoGP into India as MotoGP Bharat. What’s more? We also got to produce three ad films that would announce the arrival of #IndianGP on Indian soil. Did we mention we completed all of this in a record 45 days?    And speaking of golden opportunities, not only did we create history by building and executing a campaign, but we also ensured that we had a story worth telling. So, after a year of this milestone, we are delighted to announce that our campaign bagged the Gold at the ET Shark Awards ’24.    Category: Sports Marketing Campaign   Team Wife: Neha Mewawalla, Ankur Chaturvedi, Abhimanyu Jadhav, Zameer Vikamsey, Shivvangii Chaturvedi, Vishwatej Patil (VT), Akshat Patil, Krisha Gandhi, Samruddhi Jajal, Yash Bhujbal, Tabrez Shaikh, Mohak Gadhok, Krishna Shetty, Arush Mathur, Sanghamitra Ghosh, Sharon Alle, Anshika Malik, Jaya Subash, Anis Ahmed, Akshay Dalal, Hunar Dhingreja, Aniket Sawate, Vishal Xaxa   Credits for our partners: Pushkar Nath Srivastava, Fairstreetsports, Hetal Patel, Sidak Bhattal, Falak Dhingra

The year is 2024. Wife is stepping into its eighth year. After many years of being a curious observer on this platform, we think it’s finally time you hear what Wife has to say. Or as many Indians like to address their better halves- Suno Ji! If you’ve just stumbled upon our page, here’s what you should know:- 1. We identify as a Full-Service Creative Agency. But over the years, we have also enjoyed being confused for- a. Wedding Planners: Hmm..perhaps our next business venture. b. Matchmaking Agency: Not yet, but we’re getting there.  c. Cafe: We have one! But Cafe Wifeys is only for Wife employees. 2. We are NOT the Wife you should be posting about on Linkedin. We think you’re looking for someone else. But hey, we love the engagement and attention! Keep it coming :) 3. This Wife only believes in polygamous relationships. Wife = A brand’s better half. If we’ve decided to marry you (too), then rest assured you have a match made in heaven. 4. Once you step into the House of Wife (as featured in Architectural Digest) in Versova in Mumbai, be ready to be transported into a world of cosy corners, parties, war rooms, and theatre – all packed in one space. 5. On weekends, Wife becomes XWife, and we break away from regular programming to open the space up for people to indulge in some musical, literary and cultural meetups we have with some exciting people. Now that Wife is finally speaking, be ready to listen to a lot of opinions, shoutouts, subtle brags and maybe some wisdom too.