Thank you for sharing your experience and the incredible shout-out, Jeffrey Joshua! We're thrilled to hear that Zeel raincoats have become a familiar sight across Mumbai this monsoon season. Our team has put in a lot of effort to ensure that our rainwear not only stands out but also meets the needs of every Mumbaikar during this cherished season. It's truly rewarding to see our hard work resonating with so many people, and your personal purchase is the ultimate compliment. Thank you for your feedback on our branding efforts! Stay dry and Safe, Mumbai! 🌧️🧥 #ZeelClimateClothing #MonsoonMagic #OmnichannelMarketing #MumbaiMonsoon
Mumbai and the Monsoon: As every Mumbaikar knows, the monsoon rains are a cherished season. We see people donning raincoats everywhere—on the streets, at bus stops, and even on highways. Last week, my marketing director shared some insights on omnichannel marketing and the importance of creating a strong brand resonance. During this rainy season, I noticed something remarkable: despite raincoats being a low-involvement product category, the brand "Zeel" managed to stand out at every turn. One in three people were wearing Zeel raincoats, buses and cabs were plastered with their advertisements, and a prominent billboard showcased their brand. Even online, Zeel ads were omnipresent. As someone who never had a particular brand preference for raincoats, I found myself purchasing a Zeel raincoat. Kudos to the marketing team at Zeel for their stellar work! You've truly captured the mindshare of many, including me. I captured all these images attached by myself 😁 Guess this is a perfect example of what you were explaining last week, Pradeep Gangadharan 🙂 Zeel Climate Clothing #monsoon #marketing #omnichannel #brand