Abhiraj Das
Digital Marketing Specialist | Data-driven strategy, End-to-End Funnel Optimization, Stakeholder Management, Growth Marketing, Tableau | I Help Companies Maximize ROI through Paid Ads, SEO, and Email Campaigns
Mumbai, Maharashtra, India
3K followers
500+ connections
About
Passionate about transforming insights into impact, I am Abhiraj, a dedicated professional with a zeal for research, performance marketing, and consulting. With a strong foundation in both qualitative and analytical skills, I thrive on helping businesses make strategic, prudent, and long-lasting decisions.
Skills and Expertise:
- End-to-End Funnel Marketing: Expertise in creating and optimizing full-funnel marketing strategies.
- Digital Marketing: Facebook & Instagram Advertising, LinkedIn Advertising, YouTube Advertising, Google Analytics, Google AdWords and AdSense, SEO.
- AI and AI Tools: Leveraging artificial intelligence for enhanced decision-making and efficiency.
- CRM and Marketing Tools: Mailchimp, Insightly CRM, HubSpot, Hootsuite.
- Design and Content Creation: Adobe InDesign, Canva.
- AI and AI Tools: Leveraging artificial intelligence for enhanced decision-making and efficiency.
- Data Analytics: Tableau, SPSS, LIWC.
- Web Development: WordPress, Shopify, Wix.
- Project Management: Zoho, Nuclino, Microsoft Office Suite (Excel, Word, PowerPoint).
- Leadership and Management: Proven ability to lead teams, manage projects, and deliver results.
My education from The University of Sydney Business School in Business Analytics, Banking, and Marketing, paired with a solid foundation in IT from KiiT University, fuels my approach to funnel automation and sales management. This blend of education and hands-on experience shapes my pursuit to empower businesses with data-driven decision-making and strategic marketing initiatives.
Articles by Abhiraj
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Content is the Star, Ads Placement is the Spotlight: Why Optimizing Ad Placements on Meta Platforms is Very Important
Content is the Star, Ads Placement is the Spotlight: Why Optimizing Ad Placements on Meta Platforms is Very Important
By Abhiraj Das
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In-Depth Analysis of All Kinds of Meta Ads: Use Cases, Examples, and Data-Driven Insights
In-Depth Analysis of All Kinds of Meta Ads: Use Cases, Examples, and Data-Driven Insights
By Abhiraj Das
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How Generative AI Platforms Can Optimize Your Digital Ads
How Generative AI Platforms Can Optimize Your Digital Ads
By Abhiraj Das
Activity
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Rise of YouTube Premium and Influencer Marketing. What is the big difference between TV and Digital Marketing in terms of pricing? In TV, the…
Rise of YouTube Premium and Influencer Marketing. What is the big difference between TV and Digital Marketing in terms of pricing? In TV, the…
Liked by Abhiraj Das
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Wow, Zomato India for Enterprise (ZFE) sounds like a real game-changer for simplifying food expense management! The idea of letting employees bill…
Wow, Zomato India for Enterprise (ZFE) sounds like a real game-changer for simplifying food expense management! The idea of letting employees bill…
Shared by Abhiraj Das
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Excited to introduce Zomato for Enterprise (ZFE), a platform designed for companies to solve food expense management. A lot of Zomato orders placed…
Excited to introduce Zomato for Enterprise (ZFE), a platform designed for companies to solve food expense management. A lot of Zomato orders placed…
Liked by Abhiraj Das
Experience
Education
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The University of Sydney Business School
Master's degree Business Analytics, Banking ,Marketing
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Activities and Societies: Business Peer Mentoring, Graduate Student Advisory Committee, Head Of Recruitments South Asian Business Society, University of Sydney Focus Groups, University of Sydney Union- VTeam, External Relations Specialist at AIESEC at University Of Sydney, Youth Ambassador at Australian Indian Sports Education and Cultural Society
Currently pursuing a Master's degree focused on Business Analytics, Marketing and banking from The University of Sydney Business School
Business Analytics:
+Learning tools of quantitative analysis and applying them in a business setting ( Tableau, R-programming, Python)
+Building business model and analysing business data
Marketing
+Marketing principles providing an edge in marketing strategy and planning, including market research, communications, consumer behaviour and…Currently pursuing a Master's degree focused on Business Analytics, Marketing and banking from The University of Sydney Business School
Business Analytics:
+Learning tools of quantitative analysis and applying them in a business setting ( Tableau, R-programming, Python)
+Building business model and analysing business data
Marketing
+Marketing principles providing an edge in marketing strategy and planning, including market research, communications, consumer behaviour and the development and marketing of new products.
Banking:
+Role of banks in the financial system, the management and regulation of banks in domestic and international contexts, and the activities of private and international banks.
+Identifying types of risks confronted by financial institutions, relevant techniques to measure and manage the risks
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TimesPro Digital Marketing
Post Graduate Diploma In Digital Marketing Digital Marketing
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- Social Media Marketing ( Facebook Ads, Google Ads, Instagram Ads , YouTube ads and LinkedIn Ads)
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Email Marketing
- Website Development
- Digital Media Planning
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KiiT University
Bachelor of Technology - BTech Information Technology
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Activities and Societies: - FEEDING INDIA | External Relation Head Bhubaneshwar - Atraski | Managing Director - Yoken Online | Team member - Rhythm Of the Nation | Team Member - Organization Committee Freshers 2015 | Head Disciplinary Committee - ICDCIT | Team member, Publicity Team & Travel Team - ICCIDM | Team member, Publicity Team
- Semester 8 ( Software Testing, Internet Of Things, Multimedia Applications)
- Semester 7 ( Real-Time Systems, Human Resource Management, Enterprise Resource Planning, Data Mining, Soft Computing)
- Semester 6 ( Compiler Design, Data Analytics, Object Oriented System Design, Mobile Computing)
- Semester 5 ( Design and Analysis of Algorithms, Formal Language Automata Theory, Computer Organization and Architecture, Computer Networks, Software Engineering)
- Semester…- Semester 8 ( Software Testing, Internet Of Things, Multimedia Applications)
- Semester 7 ( Real-Time Systems, Human Resource Management, Enterprise Resource Planning, Data Mining, Soft Computing)
- Semester 6 ( Compiler Design, Data Analytics, Object Oriented System Design, Mobile Computing)
- Semester 5 ( Design and Analysis of Algorithms, Formal Language Automata Theory, Computer Organization and Architecture, Computer Networks, Software Engineering)
- Semester 4 ( Operating Systems, Database Management Systems, Principle Of Digital Communication, Programming Tools And Techniques- Java, Maths IV)
- Semester 3 ( Data Structures And Algorithms, Object Oriented Programming, Discrete Mathematics, Digital Electronic Circuits, Maths III, Environmental Science)
- Semester 2 ( Programming in C, Basic Electronics, Basic Manufacturing Systems, Physics II, Math II)
- Semester 1 ( Engineering Graphics, Engineering Mechanics, Electrical Science, Chemistry, Physics I, Maths I)
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Delhi Public School, Ruby Park
Science
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Activities and Societies: - Active member of School Cricket Team, represented school team in different tournaments. - Part of School Disciplinary Committee - Part Of March Past team of my house Teesta - Member of Teesta House, represented house team in various events.
- Completed 10th Standard in 2012
- Completed 12th Standard in 2014
Licenses & Certifications
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Working with children check
Office of the Children's Guardian
Issued ExpiresCredential ID WWC2003165V -
RSA/RCG competency
Liquor & Gaming NSW
Issued ExpiresCredential ID CCH10910070 -
Tableau 2020
kiril Eremenko
Volunteer Experience
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Business Peer Mentoring
The University of Sydney Business School
- Present 5 years 3 months
Education
- Received the Best Mentor Title and got an opportunity to interact with our Dean( The University of Sydney, Business School) over lunch session as Winner's prize.
- Mentored 12 post-graduate students from different backgrounds and culture.
- Helped them in having a smooth transition into University life.
- Conducted weekly meetings with my mentees and addressed their queries. -
Graduate Student Advisory Committee
The University of Sydney Business School
Education
- Worked in a team of 15 along with the Associate Dean of Student Life(The University of Syndey).
- The aim and goal of the committee are to identify and address the issues faced by students on and off-campus.
-After the issues are properly identified, a counter-strategy is formulated to resolve the problem.
-Being a part of GSAC and continuously brainstorming has helped me build a problem-solving mindset
The task and deliverables of the GSAC committee in details:
- Develop…- Worked in a team of 15 along with the Associate Dean of Student Life(The University of Syndey).
- The aim and goal of the committee are to identify and address the issues faced by students on and off-campus.
-After the issues are properly identified, a counter-strategy is formulated to resolve the problem.
-Being a part of GSAC and continuously brainstorming has helped me build a problem-solving mindset
The task and deliverables of the GSAC committee in details:
- Develop procedures and guidelines and make recommendations in relation to admission, recognition of prior learning, enrolment, progression and coursework award course requirements.
- Ensure that coursework award courses follow the curriculum framework which is regularly reviewed in accordance with university and government policy.
- Oversee the strategic development of new award courses that address the School’s strategic priorities, are aligned with industry, professional and community expectations, meet accreditation requirements, are evidence-informed and are within the School’s resource capability.
- Conduct quality assurance reviews of the curricular within and across categories of coursework award courses in accordance with university policy and third-party accreditation requirements.
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Head Of Recruitment
Sydney University South Asian Business Society
- 1 year 4 months
Education
- Head of recruitment in a team of 10 student executives working for the Sydney University Business School SABS with an aim to make South Asian business students industry-ready. We do so by collaborating with various stakeholders like other clubs and societies, university careers services, industry professionals, and corporate sponsors and hosting skill-building workshops and industry networking events.
- The role involves and hence delivered: coordinating with the team and ensuring that…- Head of recruitment in a team of 10 student executives working for the Sydney University Business School SABS with an aim to make South Asian business students industry-ready. We do so by collaborating with various stakeholders like other clubs and societies, university careers services, industry professionals, and corporate sponsors and hosting skill-building workshops and industry networking events.
- The role involves and hence delivered: coordinating with the team and ensuring that networking and skill-building events take place regularly
- Recruitment of aspiring and motivated individuals in the team
- Representing our society at the University of Sydney Welcome week 2020
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vteam
University of Sydney Union (USU)
- Present 5 years 2 months
Education
-Actively participating and helping out in a wide range of USU events(i.e. USU day trip, Monthly market day, International Festival, Pop Fest).
-Implemented and executed tasks like crowd management, helping in organizing and setting up the event, creating and making props and managing data for the event.
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External Relation
AIESEC
- 11 months
Social Services
- Market research of various NGO's and companies.
- Cold Calling to many organizations and
companies.
- Appointment with Head of Societies and NGO's.
- Conducted one to one personal counseling session
of potential volunteering enthusiasts.
- Created and managed Events on World Health Day,
World Volunteer day and University of Sydney Welcome Week S2C 2019 and S1C 2020. -
Youth Ambassador
Australian-Indian Sports Educational & Cultural Society (AISECS)
- Present 5 years 5 months
Arts and Culture
- We at the Australian Indian Sports, Educational and Cultural Society (AISECS) are the first leading, Not for Profit Australian organisation which aims to promote, enhance and facilitate sports, education and cultural investment between Australia and India.
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Course and drink station operation guide
Sydney Running Festival
- 1 month
Health
- Helped in the course workforce support with venue set-up, operation and maintenance of the sector.
- Provided directional assistance and encouragement to the participants -
External Relation Head
Zomato Feeding India
- 1 year 5 months
Social Services
-Being a part of the Feeding India family, since the very beginning, myself – Hunger Hero and External Relation Head FI, Bhubaneshwar – have been instrumental in enabling the mission of ‘Ending Hunger and Food Waste’. Lead and managed passionate individuals like myself, run the local Bhubaneshwar chapter and end up making a difference in the world in a positive way. Under my tenure we achieved the award of the 3rd best chapter all over India.
Courses
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Marketing on Instagram- marketing your business on instagram
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Projects
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AZ Invest Realty- Adopting New Hotel Bookkeeping Software
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- Objective: The aim of this internship was to formulate a smooth transition from traditional accounting systems to the use of industry-specific software for bookkeeping. The transition should be seamless as the reports to owner and business operator need to meet government regulations for tax purposes.
- Delivered: Coordinated with my teammates to summarise the findings and outline key recommendations by thoroughly using the Hirum Property management software system. Then examined the…- Objective: The aim of this internship was to formulate a smooth transition from traditional accounting systems to the use of industry-specific software for bookkeeping. The transition should be seamless as the reports to owner and business operator need to meet government regulations for tax purposes.
- Delivered: Coordinated with my teammates to summarise the findings and outline key recommendations by thoroughly using the Hirum Property management software system. Then examined the recommendations in detail - whether it can be adopted to achieve the uninterrupted transition of books from one system to the new accounting system.
Other creators
Honors & Awards
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NSW Volunteer of the Year 2020
NSW Government & The center for volunteering
NSW Volunteer of the Year Award 2020, Sydney City and Eastern Suburbs || Adult Nominee Category
More activity by Abhiraj
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It’s easy to bring our own bias into decision making because we experience our environment individually. Place-based social research not only helps…
It’s easy to bring our own bias into decision making because we experience our environment individually. Place-based social research not only helps…
Liked by Abhiraj Das
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Good leaders take the time to practice self-reflection and think about what they can do to improve their life, their business, and the people around…
Good leaders take the time to practice self-reflection and think about what they can do to improve their life, their business, and the people around…
Liked by Abhiraj Das
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I was at Carriageworks for the second day of Festival of Dangerous Ideas this morning. This session was worth paying some money and some of my…
I was at Carriageworks for the second day of Festival of Dangerous Ideas this morning. This session was worth paying some money and some of my…
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