Achyuta Ghosh

Analyses Indian IT-BPM industry performance for FY2015 across IT services, BPM, ER&D and product development, software products, eCommerce. Highlights supply-side firms’ digitisation strategies (with case examples) to deliver differentiation to customers. Showcases India’s value proposition as the leading sourcing location. Also provides short-term outlook for the industry

India, a home to more than 3,000 vibrant tech/ digital start-ups, is the fourth largest base across the world. Since 2010, The Indian Technology Start-ups landscape has seen a sharp rise in the creation of new start-ups and this number is expected to cross 3,100 by the end of year 2014. It is a hyper growth inflection point for the Indian start-up ecosystem, with growth, capital and acquisitions all coming together creating a perfect storm.
Key indicators such as opportunities existing in… Show more

India, a home to more than 3,000 vibrant tech/ digital start-ups, is the fourth largest base across the world. Since 2010, The Indian Technology Start-ups landscape has seen a sharp rise in the creation of new start-ups and this number is expected to cross 3,100 by the end of year 2014. It is a hyper growth inflection point for the Indian start-up ecosystem, with growth, capital and acquisitions all coming together creating a perfect storm.
Key indicators such as opportunities existing in the domestic market, access to capital/mentors, and increased M&A and consolidation activities clearly point towards the new evolution of the ecosystem. Given this pace of growth, if the landscape continues to evolve, then by the end of 2020 more than 11,500 start-ups are expected to get established in India, generating employment opportunities for more than 250,000 people Show less

India, a home to more than 3,000 vibrant tech/ digital start-ups, is the fourth largest base across the world. Since 2010, The Indian Technology Start-ups landscape has seen a sharp rise in the creation of new start-ups and this number is expected to cross 3,100 by the end of year 2014. It is a hyper growth inflection point for the Indian start-up ecosystem, with growth, capital and acquisitions all coming together creating a perfect storm.

Key indicators such as opportunities existing… Show more

India, a home to more than 3,000 vibrant tech/ digital start-ups, is the fourth largest base across the world. Since 2010, The Indian Technology Start-ups landscape has seen a sharp rise in the creation of new start-ups and this number is expected to cross 3,100 by the end of year 2014. It is a hyper growth inflection point for the Indian start-up ecosystem, with growth, capital and acquisitions all coming together creating a perfect storm.

Key indicators such as opportunities existing in the domestic market, access to capital/mentors, and increased M&A and consolidation activities clearly point towards the new evolution of the ecosystem. Given this pace of growth, if the landscape continues to evolve, then by the end of 2020 more than 11,500 start-ups are expected to get established in India, generating employment opportunities for more than 250,000 people.
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With increasing industry maturity, the global delivery model has moved from leveraging mostly offshore locations to a harmonious network of delivery centers with capabilities that drive strategic global impact.

NASSCOM and Tholons have developed this location report spanning over 70 locations across 30 countries to arrive at capabilities suited for Technology and Business Process Management Services, globally. The study is supported by a detailed insights survey that lays out key… Show more

With increasing industry maturity, the global delivery model has moved from leveraging mostly offshore locations to a harmonious network of delivery centers with capabilities that drive strategic global impact.

NASSCOM and Tholons have developed this location report spanning over 70 locations across 30 countries to arrive at capabilities suited for Technology and Business Process Management Services, globally. The study is supported by a detailed insights survey that lays out key decisioning criteria for current and future location selection by NASSCOM members. Show less

Based on a BPM survey highlighting the strengths and attributes of the industry, changing customer expectations, evolving technology trends and the resultant transformational opportunities across dimensions such as service offerings, service delivery models, pricing, talent and operating models

The growth of the products and Start-ups industry in recent years has signaled a transformation - in India and across the globe. Tech Start-up community – the hotbeds of innovation and mainstream for potential future growth, is continuously driving innovation in futuristic technologies, thereby, pushing the ecosystem to identify new models of engagement. For the large providers, the need to cater to unmet needs of their clients has led them to build partnerships with smaller firms/… Show more

The growth of the products and Start-ups industry in recent years has signaled a transformation - in India and across the globe. Tech Start-up community – the hotbeds of innovation and mainstream for potential future growth, is continuously driving innovation in futuristic technologies, thereby, pushing the ecosystem to identify new models of engagement. For the large providers, the need to cater to unmet needs of their clients has led them to build partnerships with smaller firms/ Start-ups.
The report titled ‘Indian IT-BPM Industry: Collaborating for growth’, deep dive into different collaborative partnership models used between small and big technology providers to integrate their service offerings and propose something unique to the clients. Show less

Over the last couple of years, transformation in delivery models has altered the location strategy of IT-BPM organizations. While the Tier I cities ‘Leader locations’ continue to be the preferred choices for IT-BPM industry, there is a pragmatic shift towards expansion into peripheral locations and the emergence of alternate delivery locations. Emergence of Tier II and III locations as delivery hubs, owing to conducive business environment, relatively lower people costs and attrition rates… Show more

Over the last couple of years, transformation in delivery models has altered the location strategy of IT-BPM organizations. While the Tier I cities ‘Leader locations’ continue to be the preferred choices for IT-BPM industry, there is a pragmatic shift towards expansion into peripheral locations and the emergence of alternate delivery locations. Emergence of Tier II and III locations as delivery hubs, owing to conducive business environment, relatively lower people costs and attrition rates, lower real estate costs and improvement in infrastructure has led to the emergence of “hub and spoke model” within the country. The report titled ‘Emerging Delivery Locations in India: The Rising Tide’, specifically examines the changes that have taken place in select ten ‘Challenger’ cities in the last few years as to help decision makers in their medium to long term growth strategies Show less

NASSCOM conducted a dip-stick survey among its members to assess hiring trends and provide an outlook for FY2015

While covering the global and Indian analytics market and trends, the main focus is to drive increased adoption of analytics among enterprises in India and the roadmap to achieve this.

To understand the digital readiness of Indian IT service providers, NASSCOM surveyed its member companies and the key highlights are presented in this report

The report analyzes the disruption that the digital environment has created in marketing. Also identifies opportunities for the Indian technology industry as well as calls out key action required to fully take advantage of it.

The report is a compendium of facts, figures and trends that define the current state of the Indian IT-BPM industry, and its future directions.

The report includes changing customer expectations, evolving technology trends and the resultant transformational opportunities across dimensions such as service offerings, service delivery models, pricing, talent and operating models of the BPM providers. It also includes likely challenges and a set of recommendations that will help India maximise its share of this opportunity.

The in-depth PEM survey analysis presents several interesting trends about the Indian analytics product market. Some highlights are: Immense growth opportunity in the analytics market; Analytics - a defined market for India; Growing start-up base accelerating the growth; Top priority focus areaS.

A deeper understanding of huge SME market, their offerings, service delivery models as well as the changing needs. Analyse and decode the expected growth areas for Indian SMEs which include the three legs of Modern IT – Enterprise Mobility, Cloud Computing, and Big Data analytics. Explore ‘Unique value propositions’ as the key differentiating elements for SMEs. Also covers recommendations/ fourfold strategy framework for SMEs to develop capabilities in four key dimensions – talent management &… Show more

A deeper understanding of huge SME market, their offerings, service delivery models as well as the changing needs. Analyse and decode the expected growth areas for Indian SMEs which include the three legs of Modern IT – Enterprise Mobility, Cloud Computing, and Big Data analytics. Explore ‘Unique value propositions’ as the key differentiating elements for SMEs. Also covers recommendations/ fourfold strategy framework for SMEs to develop capabilities in four key dimensions – talent management & leadership, branding & recognition, and customer engagement & emerging business models Show less

NASSCOM recently conducted a dip-stick survey of its member firms to understand the hiring outlook for FY2014. We received responses from around 30 firms who account for over 20 per cent of industry workforce and nearly 30 per cent of export revenue (FY2013). This report cover key highlights from this survey

Organisations across the globe are looking to use procurement analytics to maximise savings, manage supplier performance, minimise supplier risks to ensure continuity of the supply chain and focus on sustainability. The Indian procurement analytics outsourcing market is expected to grow at a CAGR of 14-15 per cent to USD 800 million in 2020 from USD 300 million in FY2013

The report provides insights and drivers into the current and future market size. Understand the use and application of analytics across the value chain,its impact and customer benefits across industry segments, Identify the challenges to adoption and recommendations to stakeholders

The report provides an analysis of the Indian CIS market viz-a-viz the global market which has led to India maintaining its position as the number 1 location for CIS services. The key business trends and growth drivers, assessment of how firms continue to evolve through sustained investments to strengthen existing technologies & building strong talent pool

The report covers the current status of talent and leadership among GICs, identify significant challenges and put forward an agenda for stakeholders to develop a leadership pipeline.

The report analyze Industry and services trends; trajectory of the industry and details the opportunity across service lines. It also attempts to explain the main barriers faced by enterprises towards implementation of EM solutions and presents a roadmap for Indian providers to build EM capabilities.

This report assesses various factors relating to the Indian IT-BPM sector performance and key trends in the current fiscal year (FY2013), reviews the key components of India’s value proposition and provides a view on the outlook projected for the global and the Indian IT-BPM sector.

The report highlights the future roadmap for the industry and its transformation from piecemeal outsourcing to complete business process management solutions (Rebranding from BPO to BPM). This new era of BPM brings a combination of deep expertise and commitment to business excellence

This whitepaper aims to put forth a set of these best practices and also identify ‘next’ practices that would serve as industry standards, going forward. Our endeavour has been to identify a set of themes, based on insights garnered through the NASSCOM Exemplary Talent (NExT) Practices Awards 2012, and highlight relevant practices that would serve as guidelines for the rest of the industry.

The report traces growth of global ER&D market over 2010-2012 and provides detailed analysis of evolving trends across 11 key verticals – Aero, Auto, Comp. Sys, Construction/Infra, Cons. Electronics, Energy, Indl. Automation, Heavy Machinery, Med. Devices, Semicon and Telecom. It also analyses the driver of and potential for global offshoring opportunity (over 2011-2020) and charts India’s ER&D growth both in the exports and domestic market over this period

Provides a comprehensive overview of global marketing analytics industry as a service and key benefits derived from them. Also provides key trends, and a complete value chain analysis of marketing analytics, Highlights India’s play in the marketing analytics space, current market size and future projections, Details key challenges facing industry players and solutions to address them and gives a snapshot of the future of marketing analytics, and key stakeholder actions to ensure continued… Show more

Provides a comprehensive overview of global marketing analytics industry as a service and key benefits derived from them. Also provides key trends, and a complete value chain analysis of marketing analytics, Highlights India’s play in the marketing analytics space, current market size and future projections, Details key challenges facing industry players and solutions to address them and gives a snapshot of the future of marketing analytics, and key stakeholder actions to ensure continued growth of the industry Show less

As industry looks to increase customer alignment and act as partners for their clients, we felt a need to identify alternative options for BPOs who are looking to diff erentiate, based on vertical or horizontal capabilities. Given the diverse models used in this verticalisation journey, it is also critical to assess the experience so far and identify key success factors in this transition. The report analyses the strategies firms need to adopt on this journey - build suitable offerings and… Show more

As industry looks to increase customer alignment and act as partners for their clients, we felt a need to identify alternative options for BPOs who are looking to diff erentiate, based on vertical or horizontal capabilities. Given the diverse models used in this verticalisation journey, it is also critical to assess the experience so far and identify key success factors in this transition. The report analyses the strategies firms need to adopt on this journey - build suitable offerings and differentiation, align with overall strategy, financial impact, etc Show less

The report provides a comprehensive analysis of big data market opportunity, complete value chain and key global providers and their play across the value chain; Exhaustive overview of key drivers of big data, assessment of big data services, current global opportunities and future opportunities. Also highlights India’s play in the big data space, current market size and future projections, and key trends within the industry and covers key recommendations to ensure leadership position for India… Show more

The report provides a comprehensive analysis of big data market opportunity, complete value chain and key global providers and their play across the value chain; Exhaustive overview of key drivers of big data, assessment of big data services, current global opportunities and future opportunities. Also highlights India’s play in the big data space, current market size and future projections, and key trends within the industry and covers key recommendations to ensure leadership position for India in the big data space, and detailed profiles of top service providers Show less

The report focuses on the market size, emerging growth opportunities and competitive landscape, proposals for winning in the global and local market. Relevant case studies highlight service providers’ value propositions, Understand shifting customer needs and preferences, impact of disruptive technologies, and the changing competitive landscape and insights into how to adapt your strategies, business and operating models to the rapidly changing market dynamics

Since the past few years, retail vertical continued to witness the fastest growth rate as compared to other verticals. Globally, retail organisations are increasing enterprise IT spending budgets to focus on enhancing operational efficiencies including multi-channel integration analytics, e-commerce and mobile applications. Indian IT-BPO players are increasingly focusing on addressing key challenges faced by customers Provides a comprehensive deep dive analysis of the global retail industry… Show more

Since the past few years, retail vertical continued to witness the fastest growth rate as compared to other verticals. Globally, retail organisations are increasing enterprise IT spending budgets to focus on enhancing operational efficiencies including multi-channel integration analytics, e-commerce and mobile applications. Indian IT-BPO players are increasingly focusing on addressing key challenges faced by customers Provides a comprehensive deep dive analysis of the global retail industry from a demand (retailers) and supply side (IT-BPO service providers) perspective. Offers a detailed assessment and analysis of how technology players are transforming retail operations for global retailers and Analysis of key areas of opportunities for IT-BPO players – SCM optimisation, legacy modernisation across the retail value chain Show less

Leading IT-BPO players are no longer focusing on pure play application development and management support roles, but in fact, engaging with clients as strategic business partners, managing end-top-end project development, delivery, execution and support roles across key verticals, with a key focus on enhancing business outcome. Besides, with the emergence of new technologies (cloud, mobility, social media, analytics), Indian technology players need to increasingly focus on developing and… Show more

Leading IT-BPO players are no longer focusing on pure play application development and management support roles, but in fact, engaging with clients as strategic business partners, managing end-top-end project development, delivery, execution and support roles across key verticals, with a key focus on enhancing business outcome. Besides, with the emergence of new technologies (cloud, mobility, social media, analytics), Indian technology players need to increasingly focus on developing and managing high-end complex application development and integration activities with existing platforms/systems Show less

As India readies to become a global innovation hub, the time is right to review innovation progress in terms of innovation capacity, capability and environment and to identify key opportunities for further development. This report uses a case-study centric approach to understand the drivers and transformational impact of innovation and defines the way forward for the Indian IT-BPM industry

The report tracks the Cloud opportunity for the industry, details opportunities across existing service lines and articulates what service providers must do to remain competitive in the new order.

The report reviews various aspects relating to the Indian IT-BPO sector performance in the current fiscal year (FY2012), details the service-line trends, assesses the key components of India’s value proposition and provides a view on the outlook projected for the global and the Indian IT-BPO sector.

NASSCOM Gaming Forum in association with the International Game Developers Association(IGDA) released this paper on Casual Gaming in India. The study throws light on the growth prospects of casual gaming sector in India. The casual gaming in India is expected to grow significantly at a CAGR of 32% by 2015. Revenue from this sector is expected to grow four times and the number of casual gamers to increase eight times by 2015. This study is aimed at highlighting the casual gaming overview, the… Show more

NASSCOM Gaming Forum in association with the International Game Developers Association(IGDA) released this paper on Casual Gaming in India. The study throws light on the growth prospects of casual gaming sector in India. The casual gaming in India is expected to grow significantly at a CAGR of 32% by 2015. Revenue from this sector is expected to grow four times and the number of casual gamers to increase eight times by 2015. This study is aimed at highlighting the casual gaming overview, the eco-system, audiences, value-chain analysis , business models and the road ahead for this segment in India. Show less

There is a lot of dynamism in the domestic IT-BPO market. The demand side continues to evolve and as a response to that the supply side is gearing up to provide better products and services and innovative business models to their domestic customers. Also, technology can be a powerful enabler in helping the country achieve inclusive growth. This report presents the findings of our latest research effort focused on the domestic IT-BPO landscape in India. It provides a comprehensive overview of… Show more

There is a lot of dynamism in the domestic IT-BPO market. The demand side continues to evolve and as a response to that the supply side is gearing up to provide better products and services and innovative business models to their domestic customers. Also, technology can be a powerful enabler in helping the country achieve inclusive growth. This report presents the findings of our latest research effort focused on the domestic IT-BPO landscape in India. It provides a comprehensive overview of the market landscape and highlights the key opportunity areas/current trends in IT-BPO adoption. The report also attempts to paint a picture of the future adoption trends in India. Show less

This report aims to analyse the key trends in Indian BPO sector along with case studies and highlights the transformational impact on customers. Over the past few years, the Indian BPO industry has been on a steady growth trajectory. Having established itself as the world’s leading global outsourcing location with a share of 34 per cent in 2010, the industry is transforming itself to provide a uniquely powerful value proposition for its customers. The industry is in the process of reinventing… Show more

This report aims to analyse the key trends in Indian BPO sector along with case studies and highlights the transformational impact on customers. Over the past few years, the Indian BPO industry has been on a steady growth trajectory. Having established itself as the world’s leading global outsourcing location with a share of 34 per cent in 2010, the industry is transforming itself to provide a uniquely powerful value proposition for its customers. The industry is in the process of reinventing itself and shift from a volume-based to a value-based industry by expanding its scope of services lines and moving from providing traditional services like CIS, F&A, etc to more high-end knowledge-based services like Data Analytics, Legal Process Outsourcing, etc. It is also exploring opportunities in the fast growing emerging markets (Australia, China, Middle East) and underpenetrated verticals like Retail, Healthcare, Utilities, etc. Show less

The study outlines the growth of the global Knowledge Services segment from a negligible base, 10 years ago, to a USD 2.9 billion industry. India’s Knowledge Services industry earns around 70 per cent of the global revenues of this industry, employs an estimated 70,000 people, and has been growing at around 24 per cent annually, over the past five years. It has emerged as a full-fl edged industry in its own right, with its own specialised players, and its own characteristics and dynamics.

The report indicates that while the current Embedded Software market size is relatively small, there is a huge opportunity that remains untapped in this segment. It also highlights some of the challenges that the industry needs to overcome in order to effectively address this opportunity. As the industry continues to look at new areas of interest where there is high propensity to innovate, embedded systems has emerged as a significant growth opportunity. Embedded Systems are now becoming more… Show more

The report indicates that while the current Embedded Software market size is relatively small, there is a huge opportunity that remains untapped in this segment. It also highlights some of the challenges that the industry needs to overcome in order to effectively address this opportunity. As the industry continues to look at new areas of interest where there is high propensity to innovate, embedded systems has emerged as a significant growth opportunity. Embedded Systems are now becoming more ubiquitous and pervasive and touching virtually all aspects of daily life. From mobile telephones to automobiles, and Industrial equipment to high end medical devices, embedded systems now form part of a wide range of devices. Embedded software now sits at the intersection of technology and the automotive, telecommunication, aerospace, energy, high technology, and the broader Industrial manufacturing sectors. Show less

This report highlights and substantiates with case studies – the evolution of the Testing segment in India, the current and future market size, traces the changes in business and pricing models, growth strategies, emerging technologies and their impact on Testing services, the challenges faced by this segment and initiatives taken to mitigate them

The report reviews various aspects relating to the Indian IT-BPO sector performance in the current fiscal year (FY2011), details the service line trends, assesses the key components of India’s value proposition and provides a view on the outlook projected for the global and the Indian IT-BPO sector. We have also highlighted the journey over the past decade – how this young industry has reinvented itself many times over in such a short span of time.

The report captures the IT-BPO industry’s contribution to the development of India’s overall economy. It also stressed on the industry as socially responsible corporations playing an active role in regional development across India, empowerment of diverse human assets, driving technology and innovation to transform client businesses, and enhancing the overall brand image of India. While the IT-BPO industry is poised to quadruple its revenues over the next decade, to reach USD 225 billion, this… Show more

The report captures the IT-BPO industry’s contribution to the development of India’s overall economy. It also stressed on the industry as socially responsible corporations playing an active role in regional development across India, empowerment of diverse human assets, driving technology and innovation to transform client businesses, and enhancing the overall brand image of India. While the IT-BPO industry is poised to quadruple its revenues over the next decade, to reach USD 225 billion, this report also brings out possible impact of the industry in the future. Show less

This report highlights and substantiates with case studies - the evolution of the RIM segment in India, the current and future market size, traces the changes in business and pricing models, growth strategies, emerging technologies and their impact on RIM, the challenges faced by this segment and initiatives taken to mitigate these. The report also highlights the initiatives taken by NASSCOM’s RIM Forum to promote visibility of RIM segment to the world.

The paper focuses on how the industry is working towards building “Future-Ready” organisations through investments in training and development, offering a robust career-path and adopting industry best practices – each initiative is highlighted through the inclusion of real-life case studies. It also covers case studies shared by member companies.

The paper aims to bring in focus how the industry is evolving over time, its impact on society, and its direction in the future. It also highlights key trends within the industry, along with real life case studies of transformative benefits that clients have derived from outsourcing business process services to India, and redefined industry strategies for BPO 3.0.

The report provids an overview of the captives, detailed insights on industry trends, growth drivers, assesses specific issues and challenges through case studies, and addresses future growth opportunities. Captive centres have played a key role in this phenomenal growth story, establishing ‘proof of concept’ and branding India as a global sourcing destination. This segment, miniscule till 2003, has witnessed tremendous development in the last 7 year’s – growing at a CAGR of 22 per cent… Show more

The report provids an overview of the captives, detailed insights on industry trends, growth drivers, assesses specific issues and challenges through case studies, and addresses future growth opportunities. Captive centres have played a key role in this phenomenal growth story, establishing ‘proof of concept’ and branding India as a global sourcing destination. This segment, miniscule till 2003, has witnessed tremendous development in the last 7 year’s – growing at a CAGR of 22 per cent, employing close to 4 lakh people and contributing to 1 per cent of India GDP. Their impact on India extends beyond revenues and employment- played a leading role in developing an R&D and product culture, spearheaded initiatives to develop affordable products for emerging markets and created entrepreneurship opportunities. Show less

The report provides a detailed Overview of the Indian animation and gaming industry Insights on industry trends, Growth drivers, issues, challenges, and opportunities Targeted actions that key stakeholders need to undertake - to enable the industry to achieve its true potential. The animation and gaming industry has shown resilience in the face of the current economic downturn, growing by over 20 per cent during 2008. India is now seen as a leading destination for high end, skill based… Show more

The report provides a detailed Overview of the Indian animation and gaming industry Insights on industry trends, Growth drivers, issues, challenges, and opportunities Targeted actions that key stakeholders need to undertake - to enable the industry to achieve its true potential. The animation and gaming industry has shown resilience in the face of the current economic downturn, growing by over 20 per cent during 2008. India is now seen as a leading destination for high end, skill based activities.The Indian animation industry is estimated to grow at a CAGR of 22% and gaming industry is estimated to grow at a CAGR of 49% by 2012. Over the years, the Animation & Gaming industry has seen the entry of many global majors who have tapped into India's talent pool for offshore delivery of services. Companies have also started to focus on improving quality and the creation of original IP. New business models have evolved in the marketplace, to successfully tackle current challenges such as piracy, lack of effective distribution etc, which has led to increased market penetration, and heightened awareness about the animation and gaming industry. The Animation & Gaming industry is a significant user of technology, and can further showcase India’s well established credentials in the technology and services offshoring space, in addition to playing a seminal role in developing India’s domestic media and entertainment industry Show less

This report throws a light on the opportunity at risk for the country and details a call to action for all the stakeholders - the industry, government and NASSCOM. The report also articulates a vision for the sector to transform India through economic development and ICT enabled solutions in healthcare, education, financial services and public services, which can drive socio-economic inclusion of 30 million citizens each year.

The study brings out the key opportunities for Indian IT companies and the potential strategies to play a major role in the Japanese market. Today, Japan constitutes less than two per cent of the IT services exports from India. Penetrating the second biggest IT services market in the world continues to be a challenge for the Indian IT companies. Indian companies looking to de-risk themselves from dependence on a single market have long tried to establish themselves in this market, but with… Show more

The study brings out the key opportunities for Indian IT companies and the potential strategies to play a major role in the Japanese market. Today, Japan constitutes less than two per cent of the IT services exports from India. Penetrating the second biggest IT services market in the world continues to be a challenge for the Indian IT companies. Indian companies looking to de-risk themselves from dependence on a single market have long tried to establish themselves in this market, but with nominal success. With its large technically qualified manpower base and IT service delivery expertise, India definitely has a big role to play as the aging Japanese economy makes choices to stay competitive in global markets. Show less

This study covered the dimensions outlined below:

• State of the GIC model with growth and adoption trends
• GICs’ current cost savings – taking an operating cost and total cost of ownership (TCO) view
• Sustainability of GICs’ cost savings and impact of wage infl ation and exchange rate fluctuations • Additional operational levers available to GICs to further optimize costs