About
Growing companies is my key strength, having started or helped several companies to bring…
Articles by Aniruddha
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Delivery Companies can save by using PodBanks
Delivery Companies can save by using PodBanks
By Aniruddha Gupte
Contributions
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How can you balance a clear value proposition with adaptability in a changing market?
The key metric to product-market fit is a payment from a customer or even a potential customer. Many people like a product or are even excited by it - but will never actually pay for it. You may have experienced this yourself - you see a product being demonstrated or used and are thrilled by what it can do, but you don't want to spend the money to buy it. So, make sure you get someone to agree to pay for it and perhaps even give you an advance. That is a true product-market fit.
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How can you balance a clear value proposition with adaptability in a changing market?
ELI5 is the golden mantra when communicating your core value. If you can Explain Like I'm 5 (years old) what your value proposition is, you are both thinking and communicating clearly. Sometimes communication can get lost in "corporate speak" and the communication appears to be directed more to investors than to customers. With all due respect, the example given is what I am talking about. Try telling a five-year old that you are "enabling people to belong anywhere" and you'll be met with a blank stare. In fact, I barely understood what that phrase is trying to say - and if that happens with a potential customer, you've already lost the sale. Core values should paint a picture, and place the customer squarely in that picture.
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How can you create compelling content for social media in the tech innovation space?
The market for innovative products is divided into the following segments: * Innovators are the first 2.5 percent to adopt a new idea * The next 13.5 percent to adopt an innovation are labeled early adopters * The next 34 percent of the adopters are called the early majority * Another 34% make up the late majority and, * The last 16% are called laggards (Search for The 5 Stages of Technology Adoption to learn more) You therefore need to start with innovators. That means other people like you! So, crafting the message should be much easier, right? DropBox's early marketing efforts are a good case study in this regard. They focused on techies and their messages always included hidden nuggets of tech insights or tech insider jokes.
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How do you confirm your startup idea is launch-ready?
@Daniel Putsche has said it well. I teach "The very lean startup method" which essentially aims to validate your product before you spend a lot of resources building it. The way to do that is to sell it. When you design a brochure or a website to sell your product, you are forced to make design choices, calculate costs and estimate selling prices. Then go out and sell it! If people actually pay money (do not confuse with promises to pay), then you have Validation. (Yes, you should refund the money or be transparent about when you will deliver).
Activity
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At one time, I passed on a startup whose lead investor was more concerned about their 𝙚𝙦𝙪𝙞𝙩𝙮 𝙥𝙞𝙘𝙠 𝙪𝙥 than whether the execution…
At one time, I passed on a startup whose lead investor was more concerned about their 𝙚𝙦𝙪𝙞𝙩𝙮 𝙥𝙞𝙘𝙠 𝙪𝙥 than whether the execution…
Liked by Aniruddha Gupte
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AI Powered Engineering at Altair Systems We had a wonderful event with the Altair team. Thank you for inviting me in this session. I thank Mr…
AI Powered Engineering at Altair Systems We had a wonderful event with the Altair team. Thank you for inviting me in this session. I thank Mr…
Liked by Aniruddha Gupte
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#FitchRatings expects challenging U.S. commercial real estate (#CRE) loan refinancing prospects due to high interest rates, continued performance…
#FitchRatings expects challenging U.S. commercial real estate (#CRE) loan refinancing prospects due to high interest rates, continued performance…
Liked by Aniruddha Gupte
Experience
Education
Volunteer Experience
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Board Member/Committee Member
Rotary Club of Pune Central
- Present 13 years 11 months
Education
Have focused on education as a way to help India leverage its massive human capital. Have contributed time and money, but focused on organizing and leveraging for maximum effect.
I strongly believe education can solve all the other problems over time - whether it is health, poverty, abuse of child/women, corruption or simply the ability to earn a living.
Publications
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An Online Network for Environmental Information
EDRA Design Research News
A description of an online Bulletin Board System (BBS) for Architectural information. The first of it's kind in the world, I was the creator and SySop. This paper described its need, use and working. In 1987, this online professional network predated the Internet by eight years!
Patents
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System and Method to enable delivery and pickup of packages using Pods and Unmanned Vehicles
Issued IN 374914
This patent has several claims but the most important are related to (a) How a drone or other unmanned vehicle can accurately locate a point to drop parcels and (b) How a drone or other unmanned vehicle communicates with Pods/PodBanks (Electronic Lockers) and vice versa.
The first aspect uses visual markers to accurately locate a point where it can drop off a parcel. This can provide millimeter level accuracy. Most drone delivery systems have been using GPS to locate a parcel drop-off…This patent has several claims but the most important are related to (a) How a drone or other unmanned vehicle can accurately locate a point to drop parcels and (b) How a drone or other unmanned vehicle communicates with Pods/PodBanks (Electronic Lockers) and vice versa.
The first aspect uses visual markers to accurately locate a point where it can drop off a parcel. This can provide millimeter level accuracy. Most drone delivery systems have been using GPS to locate a parcel drop-off point, but that accuracy is only about 7 meters (25 feet) on average. Thus the drone might put your parcel in your neighbor’s house! This patent solves that problem.
The second aspect (b) describes how the Pods and Drones can talk to each other and thus allows secure delivery to Pods (i.e. lockers). The system I describe allows the drone to locate a specific Pod which it can then open and drop a parcel into (Grammar Nazis may please forgive ending that sentence with a preposition). The Pod checks the Drone’s credentials and gives the Drone the right to put a parcel inside it. Conversely the drone identifies the correct Pod out of a bank of Pods.
And of course the Drone uses aspect (a) to drop the parcel accurately into the Pod. Without that accuracy, the parcel might fall outside the Pod.
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System and method to enable delivery and pick up of packages using pods and unmanned vehicles
Issued US 10,621,5430
In one example aspect, device is provided that is useful to allow delivery, storage, and pick up of goods with a drone comprising at least one of: a receptacle; a computing system; a camera; a multiplicity of physical sensors, wherein the multiplicity of physical sensors measure a physical measurement and an environmental measurement, said measurements including: a temperature measurement, a weight measurement, a humidity measurement, one of any other environmental measure measurement, and a…
In one example aspect, device is provided that is useful to allow delivery, storage, and pick up of goods with a drone comprising at least one of: a receptacle; a computing system; a camera; a multiplicity of physical sensors, wherein the multiplicity of physical sensors measure a physical measurement and an environmental measurement, said measurements including: a temperature measurement, a weight measurement, a humidity measurement, one of any other environmental measure measurement, and a motion measurement; a multiplicity of chemical sensors, wherein the multiplicity of chemical sensors detect the presence of a specified chemical; and wherein a set of inputs from the camera, multiplicity of physical sensors and the multiplicity of chemical sensors creates a record of a: a picture, a multiplicity of pictures, a video, a multiplicity of videos, and a data embodying readings from at least a sensor; and a device communicatively coupled to one or more other entities through at least one of a local network and an external network: to perform at least one of the actions of: transmit a set of data to the one or more other entities, receive the set of data from the one or more other entities, transmit a set of commands to the one or more other entities, and receive a set of commands from the one or more other entities, and wherein the one or more entities comprises at least one of a server, an owner device, a user device, a device coupled to an unmanned pickup/delivery agent.
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Encryption System and method for use in digital distribution systems
Issued IN 298612
A system and method to securely distribute media content such as Audio or Video with associated media information as part of a media package, in a media distribution system. The media content is encrypted and can be decrypted using a code, process or algorithm called a program key which is further encrypted and stored in the media package as one or both of a service encrypted program key or a locally encrypted program key. When a payment arrangement is not required the program key can be…
A system and method to securely distribute media content such as Audio or Video with associated media information as part of a media package, in a media distribution system. The media content is encrypted and can be decrypted using a code, process or algorithm called a program key which is further encrypted and stored in the media package as one or both of a service encrypted program key or a locally encrypted program key. When a payment arrangement is not required the program key can be obtained by decrypting the locally encrypted program key, but when a payment arrangement is required, the locally encrypted program key cannot be decrypted or is not present and the service encrypted program key must be decrypted using a decryption message provided by a server after the payment arrangement is made. Media content, the locally encrypted program key and the service encrypted program key are re-encrypted periodically to ensure the security of the media package.
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Payment method and apparatus for use in digital distribution system
Issued US 8676711
Abstract: A method to distribute and monetize media content by associating media content with a cost stored in associated media information within a media package. The user can elect to pay all of the cost, a portion of the cost, or none of the cost. When the user does not pay all of the cost, informative messages paid for by sponsors can be presented as part of the presentation of media content.
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Messaging System and Method for use in Digital Distribution Systems
Issued IN 300133
Abstract: A system and method of subsidizing the presentation of media content by including informative messages as part of the presentation. The presentation of the media content is paused while the informative message is presented. The cost of the media content is credited to the owner and the payment associated with the informative message is debited from the sponsor of the informative message. Some content is segmented into sections and the informative messages are presented before or after…
Abstract: A system and method of subsidizing the presentation of media content by including informative messages as part of the presentation. The presentation of the media content is paused while the informative message is presented. The cost of the media content is credited to the owner and the payment associated with the informative message is debited from the sponsor of the informative message. Some content is segmented into sections and the informative messages are presented before or after each section. Other content is not segmented, but informative messages are presented at intervals determined by an e-PVR.
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MULTI-PLATFORM MEDIA DISTRIBUTION SYSTEM
Issued IN 259222
A system and method of distributing media content and associated media information as a media package in a file format embodied as a data structure. An e-PVR and a method of presenting media content such as Audio or Video including segmenting the media content into sections and storing data and information about the sections as part of media information with the media content in a media package. The presentation program uses information about the users preferences/profile and location and…
A system and method of distributing media content and associated media information as a media package in a file format embodied as a data structure. An e-PVR and a method of presenting media content such as Audio or Video including segmenting the media content into sections and storing data and information about the sections as part of media information with the media content in a media package. The presentation program uses information about the users preferences/profile and location and compares it to section information in order to present certain sections and skip others during the presentation. During presentation, informative messages are inserted between sections if sponsor supported presentation is chosen. Any part of the media content or media information can be embedded in the file or can be linked to from the file and can also be determined using a script or program.
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File format method and apparatus for use in digital distribution systems
Issued US 8341527
A method of distributing media content and associated media information as a media package in a file format embodied as a data structure. A method of presenting media content such as Audio or Video including segmenting the media content into sections and storing data and information about the sections as part of media information with the media content in a media package. The presentation program uses information about the users preferences/profile and location and compares it to section…
A method of distributing media content and associated media information as a media package in a file format embodied as a data structure. A method of presenting media content such as Audio or Video including segmenting the media content into sections and storing data and information about the sections as part of media information with the media content in a media package. The presentation program uses information about the users preferences/profile and location and compares it to section information in order to present certain sections and skip others during the presentation. During presentation, informative messages are inserted between sections if sponsor supported presentation is chosen. Any part of the media content or media information can be embedded in the file or can be linked to from the file and can also be determined using a script or program.
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Messaging Method and Apparatus for use in digital distribution systems
Issued US 8219493
A method of subsidizing the presentation of media content by including informative messages as part of the presentation. The presentation of the media content is paused while the informative message is presented. The cost of the media content is credited to the owner and the payment associated with the informative message is debited from the sponsor of the informative message. Some content is segmented into sections and the informative messages are presented before or after each section. Other…
A method of subsidizing the presentation of media content by including informative messages as part of the presentation. The presentation of the media content is paused while the informative message is presented. The cost of the media content is credited to the owner and the payment associated with the informative message is debited from the sponsor of the informative message. Some content is segmented into sections and the informative messages are presented before or after each section. Other content is not segmented, but informative messages are presented at intervals determined by an e-PVR.
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Enhanced media method and apparatus for use in digital distribution system
Issued US 7,814,022
A method to protect the financial rights of tiered media content providers including the original media content owner and media enhancers who add enhancements as additional media information or additional media content to be presented in conjunction with the media content when chosen by user.
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Encryption method and apparatus for use in digital distribution system
Issued US 7,567,671
A method to securely distribute media content such as Audio or Video with associated media information as part of a media package, in a media distribution system. The media content is encrypted and can be decrypted using a code, process or algorithm called a program key which is further encrypted and stored in the media package as one or both of a service encrypted program key or a locally encrypted program key. When a payment arrangement is not required the program key can be obtained by…
A method to securely distribute media content such as Audio or Video with associated media information as part of a media package, in a media distribution system. The media content is encrypted and can be decrypted using a code, process or algorithm called a program key which is further encrypted and stored in the media package as one or both of a service encrypted program key or a locally encrypted program key. When a payment arrangement is not required the program key can be obtained by decrypting the locally encrypted program key, but when a payment arrangement is required, the locally encrypted program key cannot be decrypted or is not present and the service encrypted program key must be decrypted using a decryption message provided by a server after the payment arrangement is made. Media content, the locally encrypted program key and the service encrypted program key are re-encrypted periodically to ensure the security of the media package.
Honors & Awards
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Category Winner - Wipro-Wharton Global Innovation Challenge
Wipro & Wharton School of Management
This was a Global Innovation challenge managed and promoted by Wipro (India) and The Wharton School of Management (Univ. of Pennsylvania). The idea was ranked 2nd place overall and 1st place in the New Customer Centric Innovation category.
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Winner - DST-Lockheed Martin India Innovation Growth Program
DST (Govt. of India) & Lockheed Martin
Selected as one of 74 technologies considered worthy of support and commercialization in India. This program is a joint effort of the Lockheed-Martin Corporation and the Department of Science and Technology (Government of India)
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Winner - Economic Times Power of Ideas Competition
CIIE, IIM Ahmedabad
Out of over 16,000 applications across India, my idea was chosen for a cash prize as well as equity investment by CIIE.
Languages
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English
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Hindi
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Marathi
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Spanish
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French
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Bengali
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Organizations
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Rotary International
Paul Harris Fellow, Hony. Secretary (RCPC 021813), Director Youth Services (RCPC 021813), Director Rotary Foundation, Chair Global Grants
- Present
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Had super fun conducting a session on The Drivers of Entrepreneurial Success for The Toastmasters. As always the interactions with the participants…
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Indian Institute of Technology, Kharagpur is delighted to announce that Prof. Debashish Chakravarty of Mining Engineering has taken over as Dean…
Indian Institute of Technology, Kharagpur is delighted to announce that Prof. Debashish Chakravarty of Mining Engineering has taken over as Dean…
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#Compassion, such a powerful word. The same power, the same energy and the same passion was evident all through the 90 odd minutes of…
#Compassion, such a powerful word. The same power, the same energy and the same passion was evident all through the 90 odd minutes of…
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