Ajit Joshi

IBS Business School ,Mumbai, organised 3rd International Conference on Refocusing Marketing, April 19, 2018; The Theme: Refocusing Marketing - Issues, Trends and Challenges.

Our paper ( Dr D Roy GM L&T supply chain, Self & Prof Amarjeet Patpatia \) got 2nd prize at a conference titled Impact of Big Data & Analytics in b2b in transforming sales & marketing practices . The paper lists out user cases in 1. Indian Electric Manufactures 2. b2b Software vendors 3. Elevator manufactures 4… Show more

IBS Business School ,Mumbai, organised 3rd International Conference on Refocusing Marketing, April 19, 2018; The Theme: Refocusing Marketing - Issues, Trends and Challenges.

Our paper ( Dr D Roy GM L&T supply chain, Self & Prof Amarjeet Patpatia \) got 2nd prize at a conference titled Impact of Big Data & Analytics in b2b in transforming sales & marketing practices . The paper lists out user cases in 1. Indian Electric Manufactures 2. b2b Software vendors 3. Elevator manufactures 4. Paint Major

Link to the presentation : https://www.slideshare.net/TechXpla/impact-of-big-data-analytics-on-b2b-in-transforming-sales-marketing-practices

Publishers : Shroff Publishers for IBS ISBN 978-93-5213-709-1


Show less

Digital technologies for enhancing Customer Experience
Introduction :
Enterprise have to adapt to be competitive to market conditions. We all know customer satisfaction is key metric to success. To achieve customer delight better customer experience is must.

The future of customer experience has various layers. It is not limited to traditional customer support department.
It includes :
1. Internal IT organisation,
2. Sales & marketing,
3. Supply chain and
4… Show more

Digital technologies for enhancing Customer Experience
Introduction :
Enterprise have to adapt to be competitive to market conditions. We all know customer satisfaction is key metric to success. To achieve customer delight better customer experience is must.

The future of customer experience has various layers. It is not limited to traditional customer support department.
It includes :
1. Internal IT organisation,
2. Sales & marketing,
3. Supply chain and
4. ICT service providers apart from traditional customer support department and its franchises etc.

Apart from customer experience (executives) experience of users is also very important. User experience (UX) plays such an important role in any digital strategy. The management of users is different then managing customers. Customers here are executives and buyers of product and services. Users are its end users. Both belong to same organisation.

Disruptive technology, will enhance and become integral parts of our day-to-day customer experiences. These include
1. AI bots,
2. virtual reality (VR) & augmented reality (AI),
3. Wearables,
4. the Internet of Things (IoT),
5. AI based virtual personal assistants (VPAs)
5. Analytics and
6. Blockchain
Show less

The paper was presented at conference Big Data Analytics for optimising Supply Chains organised by SPJIMR POMS India Chapter Conference at SPJIMR

Introductory Article on above topic. The above link gives url of entire journal . Our Article is on Page 12, 13