Alok Arya

Outcomes should be measured and learnings from them implemented in business. Here's how you can effectively do so: 1. Define KPIs: identify KPIs that align with your organization's goals. These may include metrics like revenue growth, employee productivity etc. 2. Establish tracking mechanisms: set up systems to track & measure the identified KPIs. 3. Collect quantitative & qualitative data: includes metrics such as website traffic, conversion rates, qualitative feedback from stakeholders etc. 4. Regularly assess: Conduct periodic assessments to evaluate progress against the KPIs. 5. Benchmark against industry standards: Compare your organization's performance with industry benchmarks to assess how you fare against industry leaders.

Choosing the right framework for digital transformation of your organization needs careful consideration of 5 critical factors: 1. Understand your organization's goals:Understand the specific challenges & objectives of your organization. What are the pain points to be addressed? What outcomes are you aiming to achieve? 2. Assess current capabilities: Evaluate your organization's current tech infrastructure & capabilities. 3. Research on frameworks & evaluate alignment: Research & consider industry best practices. 4. Create buyin & engage stakeholders: Involve key stakeholders in the decision-making process. 5. Pilot, reiterate & monitor progress: Pilot on a small scale before scaling it across the organization. Monitor timely.

Digital transformation for any business is a complex and need based. Understanding the "why" and what problem statement will it it address is critical. Design thinking plays a pivotal role while trying to understand the fundamentals. To learn these, you first need to have a grip on the business processes and efficiency plugins needed. These might not be domain specific but across the organisation so it becomes important to prioritize the one with the maxim um impact. It's actually a mindset shift from being a module led organisation tom a more matrix structure. To learn the very basics, a lot of online courses, webinars or research material could be a good go to.

I agree. Optimize, personalise & humanise. That’s the key. Every platform has an ad form preference and a personality. Content’s imagery, text , colour palette, keywords all play an extremely critical role and hence optimisation on a real time basis become crucial. If the content isn’t cutting ice with the customer, one needs to proactively improvise on the go. Luckily digital gives that flexibility and the power to optimise much faster. While today platforms deploy AI to ensure optimisations, still it’s important for marketers to keep a keen eye on every content piece.

In my experience, this needs to be extremely SMART Specific : Be objective in putting down the goals, success metric Measurable: Whatever be your North Star, ensure you can measure it. Achievable: have audacious goals, but at the same time they are achievable on the best effort basis and are practical. Relevant: Negotiation depends on the relevance score. Of course the choice of platforms need to be relevant but at times you might want to expand the top funnel by being contextual. Have a precise approach and relevance score let’s negotiate well. Time Bound: your goals are time bound and hence the tenure of the impact should be in sync for both the platform as well as the business. Negotiate well on this point. Time Bound:

I so agree. Every platform is unique with audience inclining towards it for a particular reason. As a marketer, one needs to decode what role does each platform play in the life cycle of the product / service they are offering. For instance : Facebook - could be a friend ; IG: could a be a visual catalogue; YouTube: the storyteller; Quora: the trusted advisor; LinkedIn: House of Experts & so on. As a business, one might choose not to be syndicating with anyone of the above if it does not serve the purpose. Depending upon the goals and what’s the success metric, one should carefully choose platforms for quality content syndication.