Anshul Kumar

Anshul Kumar

Marketing Leader | B2C, B2B, Ed-Tech, SaaS, E-commerce, Media | IIM Kozhikode

Greater Delhi Area
1K followers 500+ connections

Join to view profile

About

An integrated marketing specialist with 11+ years’ experience of leading teams and marketing strategy across digital and mainline media. Core experience in banking, FMCG, B2B, News – Media & Ed- Tech industries managing media/agency partnerships, handling paid media budgets, brand marketing, social media, ATL/BTL and content marketing

Contributions

Activity

Join now to see all activity

Experience

  • Satvic Movement Graphic

    Head of Marketing

    Satvic Movement

    - 8 months

    New Delhi, Delhi, India

    Satvic Movement is a non-profit D2C health education platform spreading awareness around natural/organic lifestyle & healing. It has more than 500K active community members, 10Mn+ followers across social media handles and more than 700Mn views on YouTube alone

    Key Projects that I managed :
    - Brand Marketing – Worked on the NEW Satvic Movement brand identity, planned for its GTM and worked on outreach/top of the funnel expansion

    - Performance Marketing – Led a team of…

    Satvic Movement is a non-profit D2C health education platform spreading awareness around natural/organic lifestyle & healing. It has more than 500K active community members, 10Mn+ followers across social media handles and more than 700Mn views on YouTube alone

    Key Projects that I managed :
    - Brand Marketing – Worked on the NEW Satvic Movement brand identity, planned for its GTM and worked on outreach/top of the funnel expansion

    - Performance Marketing – Led a team of performance marketeers to scale workshop registrations

    - Team Building – Worked on building the overall marketing team and setting goals, roadmap for the function

  • IndiaMART InterMESH Limited Graphic

    Asst. Vice President - Marketing & Product

    IndiaMART InterMESH Limited

    - 2 years 6 months

    Noida, Uttar Pradesh, India

    IndiaMART is India's largest online B2B marketplace. In a PAN India role, I led the marketing and product for Enterprise Solutions vertical of IndiaMART. This vertical targets big brands/corporates to be on boarded as sellers with paid listings on the platform

    - Core responsibilities include marketing the enterprise solutions of IndiaMART within an ecosystem of B2B CXOs and key decision makers of leading companies of India.

    - Marketing activities comprise of digital promotion of…

    IndiaMART is India's largest online B2B marketplace. In a PAN India role, I led the marketing and product for Enterprise Solutions vertical of IndiaMART. This vertical targets big brands/corporates to be on boarded as sellers with paid listings on the platform

    - Core responsibilities include marketing the enterprise solutions of IndiaMART within an ecosystem of B2B CXOs and key decision makers of leading companies of India.

    - Marketing activities comprise of digital promotion of the division - Social outreach including Facebook & Twitter strategy, case studies, industry reports, content marketing etc.

    - Product Management - Designing the core enterprise product, pricing strategy, creating cohorts for new business acquisition and targeting approach

    - KPIs - Enterprise Solutions revenue, new on-boardings, client retention, product revenue

  • Aakash Educational Services Limited

    Aakash Educational Services Limited

    3 years 6 months

    • Aakash Educational Services Limited Graphic

      AGM & Head - Digital Marketing

      Aakash Educational Services Limited

      - 6 months

      New Delhi, Delhi, India

      I led the marketing function for Aakash Digital (The online test prep platform/Ed Tech arm of Aakash Educational Services; helping students prepare for competitive exams like NEET & IIT-JEE). My role involved managing performance marketing, ATL/BTL, SEO, content, e-commerce/website merchandising and all other marketing initiatives.

      • Performance Marketing- Overseeing more than 1.5-2 Cr monthly spends on lead generation. Have helped business optimise CAC/ARPU by more than 40%
      • Brand…

      I led the marketing function for Aakash Digital (The online test prep platform/Ed Tech arm of Aakash Educational Services; helping students prepare for competitive exams like NEET & IIT-JEE). My role involved managing performance marketing, ATL/BTL, SEO, content, e-commerce/website merchandising and all other marketing initiatives.

      • Performance Marketing- Overseeing more than 1.5-2 Cr monthly spends on lead generation. Have helped business optimise CAC/ARPU by more than 40%
      • Brand (ATL/BTL)- Involved managing all media led partnerships on brand, media campaigns (Digital + TV + print) & social amplification. Activated large scale celebrity ATL campaign with Yuvraj Singh
      • Content/Social Media- Managing all owned assets for Aakash Digital like blog, social handles, website, landing pages & App
      • E-commerce/Website – Ownership on scaling organic traffic (SEO). Have set up e-comm business from scratch with SKUs (+Running PLA) and merchandising on aakashdigital.com.

    • Aakash Educational Services Limited Graphic

      Senior Manager - Digital Marketing

      Aakash Educational Services Limited

      - 1 year

      New Delhi, Delhi, India

    • Aakash Educational Services Limited Graphic

      Digital Marketing Lead

      Aakash Educational Services Limited

      - 2 years

      New Delhi, Delhi, India

  • HT Media Ltd Graphic

    Digital Marketing Manager

    HT Media Ltd

    - 2 years 5 months

    New Delhi

    At HT Media, I managed user acquisition (Users/Page Views) on all news websites via SEO, worked on Ad revenue/impressions, built data analytics & insights for management & editorial on different news categories for hindustantimes.com, livemint.com, livehindustan.com & desimartini.com

    • Web Analytics & Insights- Helping editorial optimize content by identifying top performing stories/categories
    • Digital Ad Revenue- Worked on the Ad impression revenue with the Ad Sales team by…

    At HT Media, I managed user acquisition (Users/Page Views) on all news websites via SEO, worked on Ad revenue/impressions, built data analytics & insights for management & editorial on different news categories for hindustantimes.com, livemint.com, livehindustan.com & desimartini.com

    • Web Analytics & Insights- Helping editorial optimize content by identifying top performing stories/categories
    • Digital Ad Revenue- Worked on the Ad impression revenue with the Ad Sales team by optimizing for new users & page views for all the websites.
    • SEO- Keyword benchmarking for all the websites; metadata optimization for improved search ranking.

  • Publicis Groupe Graphic

    Manager - Media Strategy

    Publicis Groupe

    - 2 years 6 months

    As a part of Publicis Groupe (Starcom MediaVest), I worked on media planning (TV/Print/Radio) for key clients (Media Spends > 100 cr). Top clients included brands from FMCG, Retail, Telecom, BFSI, Insurance, and Healthcare industries.

    • Media Planning - Optimized TV Plans for Dabur India’s food and health categories for brands like Dabur Hajmola, Dabur Chyawanprash, and Real Juice.
    • Helped core media planning teams with Consumer/Industry Analysis using media tools like TGI, TAM…

    As a part of Publicis Groupe (Starcom MediaVest), I worked on media planning (TV/Print/Radio) for key clients (Media Spends > 100 cr). Top clients included brands from FMCG, Retail, Telecom, BFSI, Insurance, and Healthcare industries.

    • Media Planning - Optimized TV Plans for Dabur India’s food and health categories for brands like Dabur Hajmola, Dabur Chyawanprash, and Real Juice.
    • Helped core media planning teams with Consumer/Industry Analysis using media tools like TGI, TAM, MAP, RAM and consumer research
    • 15 months on-field experience of doing qualitative research for understanding consumer behaviour across urban and rural markets of Delhi, Mumbai, Bangalore, Chennai, Lucknow, Barabanki, Patna and Sivan

Education

Licenses & Certifications

Honors & Awards

  • Campus Runner-Up, HUL L.I.M.E Season 4

    Hindustan Unilever Limited and CNBC TV18

    Devised a Strategy for Kotak Mahindra Bank's Marketing Mix

  • National IT Aptitude Test (NITAT)

    NIIT

    Ranked among Top 0.1% across India at the NIIT National IT Aptitude Test (NITAT), 2010

  • Campus Finalist, Asian Paints Canvas 2012

    Asian Paints

    A Sales and Marketing Event by Asian Paints

  • Campus Finalist, RPG Blizzard 2012

    RPG Enterprises

    Devised a Group Brand Strategy for RPG Enterprises

  • National Finalist, “Leader’s Challenge”, Flagship marketing event

    IIT Kharagpur

    National Finalist, “Leader’s Challenge”, flagship marketing event, Purvodaya, business fest, VGSoM, IIT Kharagpur

Recommendations received

4 people have recommended Anshul

Join now to view

More activity by Anshul

View Anshul’s full profile

  • See who you know in common
  • Get introduced
  • Contact Anshul directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Anshul Kumar in India

2730 others named Anshul Kumar in India are on LinkedIn

See others named Anshul Kumar

Add new skills with these courses

See all courses