Anupma Ranjan

•Define Employer Value Proposition (EVP) EVP is unique set of benefits & opportunities that offer to emps in exchange for their skills, exp & commitment. It should reflect vision, mission, values, & goals of company. •Develop employer brand strategy. plan of action, will implement to communicate & deliver EVP. •Execute employer brand activities Creating & updating career site, social media & online platforms, designing & distributing emp brand materials, brochures, videos & testimonials, organizing & participating in emp brand events, like job fairs, campus & webinars. Evaluate employer brand results –Brand awareness, perception, & preference, emp attraction, retention, engagement, customer satisfaction, loyalty & advocacy.

One of the best methods to expand ur pool is through referrals, but managing them may be difficult & complex. FUsing software tools to automate your referral programme might be a wise & effective move. Automation does not, however, imply losing the human element & credibility that give referrals their potency. You can automate your referral programme & maintain credibility by below • Select the best referral software • Design a referral program that motivates employees to refer • Communicate with your employees in a respectful & engaging way • Measure & optimize your referral program performance With above methods, you can design a referral programme that works best for your company & to easy, appealing, & rewarding for your employee.

Thank your referral sources - • The best way to thank your referral sources is to personalize your message and tailor it to their preferences and personality. Encourage more referrals • Another way is to ask for referrals proactively and regularly, and make it easy for your referral sources to refer you. • You can also create a referral program or incentive system, where you reward your referral sources with discounts, freebies, bonus, or other benefits for each referral they make.

Benefits -Employee referrals can help company's find qualified & suitable candidates faster & cheaper •Increase D&I at workforce & enhance employer brand •Boost performance & productivity of the new hires, as they can benefit from the social support & guidance •Improve the retention of both the Referral & the referrers Challenges? •Create conflicts of interest & favoritism, reduce fairness of hiring process •Employee may refer candidates who are their friends/relatives or who can benefit them personally/professionally, compromising the integrity & ethics •Reduce the objectivity & fairness of the hiring process, as emp may influence/pressure the HMs or to favor their referrals over other candidates, violating equal opportunity principles.

Initiatives promoting diversity are crucial and advantageous for both the company and the workers, although some staff members may oppose them. The effectiveness and impact of diversity initiatives can be compromised by resistance, which can come from a variety of sources and manifestations. As a result, managers and leaders must handle dissent in a polite and helpful manner. They can accomplish this by explaining the purpose and advantages of diversity efforts, empowering staff members to participate in them, and addressing and resolving any disagreements or problems that may arise. By doing this, they can encourage a culture of diversity and inclusion in the workplace and boost employee support and involvement.

• Employ a combination of internal and external incentives, including cash incentives, autonomy, learning opportunities, career advancement, and acknowledgment, appreciation, and praise. • Ask your team members what they value and would like to see, and then tailor the awards to meet their needs and preferences. • Give out prizes in a fair, open, and consistent manner; do not incite envy, rivalry, or a sense of entitlement. • Don't postpone or withhold awards; instead, give them out promptly, frequently, and in proportion to the inventive efforts. • Make awards a part of the team and company culture by using ones that are joyous, significant, and unforgettable.