Anushka Bhattacharjee

Mumbai, Maharashtra, India

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I'm a storyteller with a strategic mind. I help brands discover their unique narrative…

Articles by Anushka

Breaking the Mold: Igniting Brand Evolution and Achieving Digital Triumph

Breaking the Mold: Igniting Brand Evolution and Achieving Digital Triumph

By Anushka Bhattacharjee

Jun 28, 2023

Contributions

What are the key metrics to consider when evaluating brand perception in market research?

How likely are XYZ customers to recommend them to friends? Analyzing those 'whys' behind the NPS scores might reveal if it's about taste, health focus, or something else entirely.

Anushka Bhattacharjee contributed 4 months ago Upvote
What are the key metrics to consider when evaluating brand perception in market research?

Ask consumers to map XYZ against competitors on a chart with axes like "healthy vs indulgent" or "affordable vs premium". Where it lands shows how distinct it is in the market.

Anushka Bhattacharjee contributed 4 months ago Upvote
What are the key metrics to consider when evaluating brand perception in market research?

In blind taste tests, how do XYZ biscuits fare against similar health-focused competitors? Do consumers rate them as tastier, blander, etc.? Is packaging considered high-quality?

Anushka Bhattacharjee contributed 4 months ago Upvote
What are the key metrics to consider when evaluating brand perception in market research?

Let's say XYZ is a brand in the category of health-focused biscuits. What percentage of customers repeat their purchase within a set timeframe? How long is the average customer relationship? Are there hardcore fans who consistently buy vs those who try once?

Anushka Bhattacharjee contributed 4 months ago Upvote
What are the key metrics to consider when evaluating brand perception in market research?

What words or feelings come to mind with a particular brand of biscuits? Do words like "healthy", "fiber", "reliable", or "boring", "bland" dominate? This tells us how consumers perceive the brand.

Anushka Bhattacharjee contributed 4 months ago Upvote
What are the key metrics to consider when evaluating brand perception in market research?

If we survey Indian consumers with "Name 3 brands of health-focused biscuits", how frequently does the name of a particular brand come up? Do they immediately recall it (unaided), or only when presented with a list (aided)?

Anushka Bhattacharjee contributed 4 months ago Upvote

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Activity

How to deal with Narcissists? ✅ Set clear boundaries and stick to them. ✅ Don’t engage in their need for constant validation. ✅ Stay calm and avoid…

How to deal with Narcissists? ✅ Set clear boundaries and stick to them. ✅ Don’t engage in their need for constant validation. ✅ Stay calm and avoid…

Posted by Anushka Bhattacharjee
Why are some people narcissistic and low in empathy? We all know someone who seems to be full of themselves, always craving attention and never…

Why are some people narcissistic and low in empathy? We all know someone who seems to be full of themselves, always craving attention and never…

Posted by Anushka Bhattacharjee
The way questions are framed can lead us to very different decisions, even if the underlying facts don’t change. #Psychology

The way questions are framed can lead us to very different decisions, even if the underlying facts don’t change. #Psychology

Posted by Anushka Bhattacharjee

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Advance as a Digital Marketing Specialist

LinkedIn

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Advanced Branding

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Advanced Consumer Behavior

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Artificial Intelligence for Marketing

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Become a Six Sigma Black Belt

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Consumer Behavior Trends: Meet the Postmodern Consumer

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Explore a Career in Product Management

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Neuromarketing: Tap Into your Customer's Primal Brain

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Brand Management: Aligning Business, Brand and Behaviour

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LinkedIn Content and Creative Design

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Inbound Marketing

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Honors & Awards

Brand Management: Aligning Business, Brand and Behaviour

Authorised by the University of London and London Business School and offered through Coursera

Jan 2023

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Mumbai, Maharashtra, India 3K followers 500+ connections

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About

Articles by Anushka

Breaking the Mold: Igniting Brand Evolution and Achieving Digital Triumph

By Anushka Bhattacharjee

Contributions

Activity

How to deal with Narcissists? ✅ Set clear boundaries and stick to them. ✅ Don’t engage in their need for constant validation. ✅ Stay calm and avoid…

Posted by Anushka Bhattacharjee

Why are some people narcissistic and low in empathy? We all know someone who seems to be full of themselves, always craving attention and never…

Posted by Anushka Bhattacharjee

The way questions are framed can lead us to very different decisions, even if the underlying facts don’t change. #Psychology

Posted by Anushka Bhattacharjee

Education

Internet

Licenses & Certifications

Inbound Marketing

SEO II Certified

Social Media

SEO Certified

Honors & Awards

Brand Management: Aligning Business, Brand and Behaviour

Authorised by the University of London and London Business School and offered through Coursera

Languages

English

Native or bilingual proficiency

Hindi

Native or bilingual proficiency

Bengali

Native or bilingual proficiency

Marathi

Professional working proficiency

Assamese

Professional working proficiency

View Anushka’s full profile

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