“During his tenure at Smaato as a Solution Engineer, Abhishek showcased exceptional dedication and innovation in his role. One of his standout contributions was the creation of a robust Discrepancy Alert Framework. This framework not only demonstrated his technical prowess but also highlighted his proactive approach to problem-solving. Abhishek's adeptness in building alerting mechanisms for identifying spikes and drops in both publisher and demand partner data was instrumental in ensuring timely responses to potential issues. His ability to foresee and address these fluctuations preemptively significantly enhanced our ability to maintain seamless operations and deliver reliable services to our clients. Moreover, his efficient management of the Solution Engineering case queue reflected his strong organizational skills and attention to detail. Abhishek consistently ensured that each case was handled promptly and effectively, prioritizing critical matters and providing resolution within stipulated timelines. His contributions went beyond technical expertise; Abhishek's collaborative spirit and willingness to take ownership of challenges greatly benefited the team dynamics. He fostered a culture of collaboration and shared learning, positively impacting the overall team performance. Abhishek's commitment to excellence and his knack for developing innovative solutions were evident throughout his tenure. His initiative in creating the Discrepancy Alert Framework and adept management of cases significantly fortified our operational efficiency. His presence will be missed, and I have no doubt that he will excel in any endeavor he pursues in the future.”
About
🚀 Senior Solutions Engineer Architect | AdTech Specialist | Big Data…
Contributions
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What are the best tools and practices to prevent domain spoofing?
To enhance transparency in digital advertising and combat domain spoofing, implementing sellers.json and the SupplyChain object is essential. Sellers.json allows Supply-Side Platforms (SSPs) to disclose the identities of direct and indirect sellers, making the entire advertising chain visible to buyers. The SupplyChain object complements this by providing detailed paths of each transaction in bid requests. By regularly updating and verifying these tools, SSPs and exchanges ensure accountability, while advertisers can apply filters to authenticate the legitimacy of each link in the ad supply chain. This robust approach not only secures ad spends but also fortifies trust across the ecosystem.
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What are the best tools and practices to prevent domain spoofing?
Domain spoofing tricks advertisers into wasting money on fake ad spaces. The solution for this is Ads.txt for websites and App-Ads.txt for apps. These tools help publishers show which sellers are allowed to sell their ads. Advertisers and ad exchanges use these files to check that they are buying from legitimate sources before making any bids. Publishers need to keep these lists updated, and buyers should always verify them before purchasing ads. In many instances, advertisers and exchanges deploy crawlers to periodically scan ads.txt files on domains. This collected data is then utilized to verify seller authenticity prior to making bids, rather than checking the ads.txt or app-ads.txt files in real-time with each bid request.
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Which advertising analytics platforms provide real-time data visualization for campaign monitoring?
Google Analytics 4 (GA4): It provides real-time data visualization, perfect for tracking user behavior, conversion paths, and channel effectiveness. Tableau: Renowned for its robust visualization capabilities. Looker: Now a part of Google Cloud, Looker delivers advanced visualization tools and real-time data access. Datorama: It consolidates data from multiple sources into one platform. Power BI: Microsoft's Power BI provides real-time dashboard capabilities and powerful data visualization. HubSpot: It is primarily a marketing automation tool, but it also offers real-time reporting and data visualization for campaign monitoring. Its user-friendly dashboards provide insights into website traffic, conversions, and overall campaign
Activity
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Introducing PubMatic's Political Headquarters, the ultimate destination for optimizing political advertising through innovative solutions, auction…
Introducing PubMatic's Political Headquarters, the ultimate destination for optimizing political advertising through innovative solutions, auction…
Liked by Abhishek Pardeshi
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Summer is almost over, which for Verve means that our attention quickly turns to #DMEXCO. We have lots to share, new tools and solutions to unveil…
Summer is almost over, which for Verve means that our attention quickly turns to #DMEXCO. We have lots to share, new tools and solutions to unveil…
Liked by Abhishek Pardeshi
Experience
Education
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Completed 2nd 10 days of a gentle yet thorough technique of meditation course at Dhamma Giri Vipassana International Academy, Igapuri. it is an observation-based, self-exploratory journey that focuses on the deep interconnection between the mind and body
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Completed 10 days of a gentle yet thorough technique of meditation course at Dhamma Khetta, Hyderabad. it is an observation-based, self-exploratory journey that focuses on the deep interconnection between the mind and body
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Licenses & Certifications
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Python Tutorial: Learn Python Dictionary, Python For Loop & Much More
BitDegree
Credential ID 1018357
Volunteer Experience
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Member Of Technical Commitee
MGMs COE Nanded
- Present 7 years 7 months
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Member
GreenArmy (Maharashtra Forest Department)
- Present 7 years 2 months
Environment
Courses
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Android
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PHP
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Projects
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HashTag (Android App)
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Career Guide
In this project I developed a one static PHP website which shows the different career opportunities according to Persons education Field.
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LaundrySupport
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This is a Web app which acts as a bridge between different Laundry Service Providers and Customers
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Health Analysis
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In this project we collect the patients demographic data and analyze that by using the watson api.
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Quiz Game
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This project was developed in C Language using file handling and graphic functionalities.
Honors & Awards
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Teamwork & Collaboration
PubMatic
For demonstrating an outstanding ability to work together towards a common vision and achieve business goals through significant levels of collaboration
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Biased Towards Action
PubMatic
For working on OpenWrap SDK rollout for times internet. worked with the client team to test the apps and iron out potential concerns.
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Innovation and Impact Award
PubMatic
Awarded with Innovation and Impact award for work at PubMatic in improving turnaround time for customer success team with the help of a number of automations.
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HIGH FIVE AWARD
PubMatic
Abhishek is a great source of knowledge - his expertise on technical details, OpenWrap SDK, Python, JavaScript, etc. is commendable. He has been a great support for the Japan market and the team in terms of guiding the publishers in these aspects.
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YOU MADE THE DIFFERENCE
PubMatic
Abhishek has been instrumental in developing 'MalwareBytes' project which offers a very fast and innovative crawling solution using Regex fro Pubmatic AQ Ops Team which Scans TMT Scanlds and reduces hours of manual work to minutes. He has been outstanding for PubMatic with his amazing inputs towards several TE automation & reducing ticketing lifecycle. Even after completion of the hackathon project, Abhishek kept improving the user experience for the AQ Ops Team and indigenously developed the…
Abhishek has been instrumental in developing 'MalwareBytes' project which offers a very fast and innovative crawling solution using Regex fro Pubmatic AQ Ops Team which Scans TMT Scanlds and reduces hours of manual work to minutes. He has been outstanding for PubMatic with his amazing inputs towards several TE automation & reducing ticketing lifecycle. Even after completion of the hackathon project, Abhishek kept improving the user experience for the AQ Ops Team and indigenously developed the 'Flask Web application'.
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TEAM IMPACT AWARD
PubMatic
For helping to reduce the turnaround time for backend changes from days to few hours & sometimes to a few minutes. With the quick turnaround time, It is now possible to get new accounts & new integrations live on the same day. This is big achievement which distinguishes us in the market as we are now onboarding accounts faster and at the same time not losing revenue in the others onboard the account similar feedback has been received from our publishers
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YOU MADE THE DIFFERNCE
Rajeev Goel
For diligently integrated all the nuances of the older Alexa script into a single UI. Even Without individual server access the end-users can login to our Custom UI and download any amount of Alexa top sites with a single click. It is now very easy to generate a zip document for country wise data and also a global list. He has tremendously optimized Alexa Wrapper Class code.
Languages
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Hindi
Native or bilingual proficiency
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Marathi
Native or bilingual proficiency
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English
Full professional proficiency
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Sanskrit
Elementary proficiency
Recommendations received
7 people have recommended Abhishek
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Before becoming a Lead Data Engineer, I faced 30+ rejections from companies like TCS, Infosys and Deloitte I was disqualified from college placements…
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Junior engineers think, "I need to write all the code myself to get credit. I need to show how brilliant I am. Senior engineers know, "Success is…
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Honored to receive a small token of appreciation for our work on this project. Grateful to be part of the team and excited to have contributed to a…
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Amazing teams drive amazing results! So proud of Audigent in achieving this honor three years back-to-back. Our growth is a direct reflection of…
Amazing teams drive amazing results! So proud of Audigent in achieving this honor three years back-to-back. Our growth is a direct reflection of…
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xxxxx I'm delighted to say that I've completed the TV Masters training from Thinkbox. A great introduction to the world of UK TV, and a great course…
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Welcome to the Lemma team Vishal Shirke !
Welcome to the Lemma team Vishal Shirke !
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Data Engineer aspirant asked me - Why is PySpark so important to learn? I showed them this list: - PySpark + DataFrame API = Data Manipulation -…
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