About
AI-102: Microsoft Certified AI Engineer 🏆
IBM Certified Watsonx AI Expert…
Experience
Education
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SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney
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Activities and Societies: Empirical Research on Online Consumer Behavior
Successfully defended my doctoral Thesis on 12th June, 2022 after 3 and half years of original research work.
Thesis Topic: Adoption of Over the Top (OTT) Streaming Services by Youth in selected countries of Asia Pacific Region
Made significant contribution to Literature, Theory and Practice for OTT Industry through Extensive Literature Review for 3 years, Exhaustive Survey, Exploratory Research and corresponding data analysis.
Distinction of becoming the First Student…Successfully defended my doctoral Thesis on 12th June, 2022 after 3 and half years of original research work.
Thesis Topic: Adoption of Over the Top (OTT) Streaming Services by Youth in selected countries of Asia Pacific Region
Made significant contribution to Literature, Theory and Practice for OTT Industry through Extensive Literature Review for 3 years, Exhaustive Survey, Exploratory Research and corresponding data analysis.
Distinction of becoming the First Student from My Cohort to successfully defend thesis within stipulated time period -
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Activities and Societies: Content Management for Advertising, Public Relations | Digital Marketing
Best Outgoing Student : Media Production Module
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Activities and Societies: Communication Techniques, Models, Ethics | Content Creation - Image, Video, Audio
Best Outgoing Student. Top 10 University Rank.
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Activities and Societies: Inter school Culturals
Best Outgoing Student
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Activities and Societies: Cultural team
Volunteer Experience
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Data Entry
Ability Foundation
- 2 months
Economic Empowerment
Worked in data entry of candidates for EmployABILITY 2012 - a drive to empower disabled persons economically
Publications
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Get Vocal for Local - Best Seller - Regional Category Amazon - 2020/21
Notion Press
See publicationToday, India is seeing tremendous internet penetration. Especially regional users are adopting the internet at a rapid pace. This opens up, phenomenal opportunities for brands to further expand and cater to such a new internet audience. But the challenge for brands is that consumers from each regional market is starkly unique and different from each other. Brands cannot operate with one size fits for all strategy, in this kind of situation. This handbook talks about the various stages and…
Today, India is seeing tremendous internet penetration. Especially regional users are adopting the internet at a rapid pace. This opens up, phenomenal opportunities for brands to further expand and cater to such a new internet audience. But the challenge for brands is that consumers from each regional market is starkly unique and different from each other. Brands cannot operate with one size fits for all strategy, in this kind of situation. This handbook talks about the various stages and processes involved in customizing content strategy, to craft the brand’s regional narrative.
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Critical Review of Binge Watching Behaviour through the Prism of Vroom's Expectancy Theory
Academy of Marketing Studies Journal - An ABDC B Journal (2019 List)
The purpose of this study is to investigate the various motivation factors for binge
watching. Binge watching is defined as watching two or more episodes of a web series, one after
the other. Since the advent of internet, binge watching behaviour has become very popular among
youngsters. The Methodology of the study comprises of two aspects. (i) Through systematic
literature review, the various motivation factors are identified. They are – Information attainment,
Entertainment…The purpose of this study is to investigate the various motivation factors for binge
watching. Binge watching is defined as watching two or more episodes of a web series, one after
the other. Since the advent of internet, binge watching behaviour has become very popular among
youngsters. The Methodology of the study comprises of two aspects. (i) Through systematic
literature review, the various motivation factors are identified. They are – Information attainment,
Entertainment, Hobby/ Companionship, Escape/ Mood management. (ii) The second aspect of the
study is to showcase the identified motivational factors in a theoretical framework. The study
intends to make a significant contribution to Vroom’s Expectancy Theory, by incrementing with
additional variables (both positive and negative) impacting the motivational force. The study will
be useful to (i) Video streaming platforms to offer binge-worthy videos and (ii) Marketers to
understand how to drive audience, towards binge-watching.
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