Ashish-Kumar Daga

• Spearheading the entire gamut of activities involved in marketing management which include market research, digital marketing, brand management, market intelligence, communication strategy and stakeholder management.
• Administering key accounts & supervising a team of 25 members whilst accomplished responsibility for business operations - governance, strategic planning, scaling & execution for the attainment of marketing objectives.
• Developing, designing & implementing 360◦ marketing… Show more

• Spearheading the entire gamut of activities involved in marketing management which include market research, digital marketing, brand management, market intelligence, communication strategy and stakeholder management.
• Administering key accounts & supervising a team of 25 members whilst accomplished responsibility for business operations - governance, strategic planning, scaling & execution for the attainment of marketing objectives.
• Developing, designing & implementing 360◦ marketing & digital marketing plans & strategies and driving initiatives for overall management of marketing campaigns in conjunction with the in-house brand & risk management team.
• Responsible for mapping key contacts for aligned clients across various industries & maintaining health business relationship with their key executives and designated as a SPOC for service delivery & quality assurance.
• Managing the marketing budget planning, monitoring the effectiveness of the marketing campaigns and optimizing the available resources to enhance the marketing effect.
• Conceptualizing & strategizing road map on driving initiatives for overall management of digital media marketing campaigns and evaluating various stages of digital media campaigns across multiple media platforms including social media on a periodic basis.
• Identifying channels, marketing opportunities to develop market intelligence and conducting consumer profiling analysis which involves demographics, psychographics & behavioural patterns.
• Liaising with the team in developing & implementing communication strategy to accomplish product marketing & communication objectives whilst promoting influencers and co-marketing brands.
• Defining business mission & performance standards across all functional areas and periodically reviewing performance with deft application of concurrent management analyzing procedures.
Additional Responsibility –
• Managing the Finance Operations as a CFO and administering HR & Training activities. Show less

• Overall responsible for the management of marketing management, business development operations, brand & event management of Videocon products across Tamil Nadu region whilst planning & conceptualizing sales & marketing strategies to achieve organization’s business goals aimed towards the growth in business volumes.
• Managed client acquisition, key accounts, event tie-ups & partnership, regularized marketing activations and drove initiatives – ATL/BTL campaigns, promotional events and… Show more

• Overall responsible for the management of marketing management, business development operations, brand & event management of Videocon products across Tamil Nadu region whilst planning & conceptualizing sales & marketing strategies to achieve organization’s business goals aimed towards the growth in business volumes.
• Managed client acquisition, key accounts, event tie-ups & partnership, regularized marketing activations and drove initiatives – ATL/BTL campaigns, promotional events and media marketing campaigns & promotions.
• Prepared annual marketing & sales promotions budgets, designed brand communications programs to accomplish brand communication objectives, product mix, retail, PR and vendor alliances.
• Conceptualized & developed the dealers/retailers in-shop activities; branding, POSM & POP material which included standardization of promotional tools & marketing materials for events & sales promotions.
• Engaged in vendor coordination & developed business plans to achieve timely deliverables in a cost effective manner and administered internal & external stakeholders across the marketing verticals for the success of the campaigns. Show less

• Solely responsible for overall brand management & client servicing which involve brand creation, brand development and brand exposure in the market to create awareness.
• Defined advertising strategies and planning their execution in the desired manner to enhance product visibility in the market whilst providing product exposure through various media sources.
• Interfaced & coordinated with the clients to understand their requirements and with the creative team for on-going research on… Show more

• Solely responsible for overall brand management & client servicing which involve brand creation, brand development and brand exposure in the market to create awareness.
• Defined advertising strategies and planning their execution in the desired manner to enhance product visibility in the market whilst providing product exposure through various media sources.
• Interfaced & coordinated with the clients to understand their requirements and with the creative team for on-going research on consumer insights and feedbacks. Show less

• Managed activities involved in evaluating & designing innovative promotional campaigns/ projects for the clients to create brand awareness and accomplished brand communication objectives; monitored media activities to map and correct brand perceptions.
• Accountable for client servicing, market research & survey and account management whilst was responsible for managing both internal and external communications for the entire group.
• Liaised with the clients & creative team whilst… Show more

• Managed activities involved in evaluating & designing innovative promotional campaigns/ projects for the clients to create brand awareness and accomplished brand communication objectives; monitored media activities to map and correct brand perceptions.
• Accountable for client servicing, market research & survey and account management whilst was responsible for managing both internal and external communications for the entire group.
• Liaised with the clients & creative team whilst geared activities for developing & maintaining organizational culture, values and reputation in its markets, customers, suppliers and business partners. Show less

• Supervised day-to-day branch operations and won new business as well as built new marketing methodologies for attainments of pre-determined revenue targets and assisted team in budget planning & expenditure control.
• Successfully planned & executed SCP for Bournvita quiz contest across multiple states, i.e. Andhra Pradesh, Uttar Pradesh, Tamil Nadu & Karnataka, etc.
• Maintained a healthy relationship with schools & their representatives in order to streamline the execution of… Show more

• Supervised day-to-day branch operations and won new business as well as built new marketing methodologies for attainments of pre-determined revenue targets and assisted team in budget planning & expenditure control.
• Successfully planned & executed SCP for Bournvita quiz contest across multiple states, i.e. Andhra Pradesh, Uttar Pradesh, Tamil Nadu & Karnataka, etc.
• Maintained a healthy relationship with schools & their representatives in order to streamline the execution of Bournvita quiz contest. Show less