About
Dheeraj leads the FCB Group in India comprising of its four brands - FCB Ulka, FCB…
Articles by Dheeraj
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Beyond the blame game between Advertising and Marketing
Beyond the blame game between Advertising and Marketing
By Dheeraj Sinha
Activity
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A big thanks to Adtech Today and Srikant their founder and CEO for the honour. God blessings. I have to thank all the Adclub Presidents can't take…
A big thanks to Adtech Today and Srikant their founder and CEO for the honour. God blessings. I have to thank all the Adclub Presidents can't take…
Liked by Dheeraj Sinha
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“Education is not the filling of a pail, but the lighting of a fire” Back in Oxford for Semester Three - AI for Business Saïd Business School…
“Education is not the filling of a pail, but the lighting of a fire” Back in Oxford for Semester Three - AI for Business Saïd Business School…
Liked by Dheeraj Sinha
Experience
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Education
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MICA | The School of Ideas
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Activities and Societies: Placement Committee
Post Graduate Course in Communications
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Activities and Societies: President - English Literary Society Secretary, President - Debating Society, Head Delegate - Harvard National Model United Nations, Boston, Chief Co-Ordinator - Commonwealth Society, Dhani Ram Medal For Best Debator - 1994-97
Studied Econmics
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Activities and Societies: Debating, Horse Riding
Class XII
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Activities and Societies: Winner of inter-school English and Hindi Essay writing competitions by DVC Club, Winner of inter-school Quiz competition by Rotract Club.
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Activities and Societies: Winner of elocution contests, painting competitions and quiz competitions
Publications
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India Reloaded - Inside India's Resurgent Consumer Market
Palgrave/ Westland
See publicationBrands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling…
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!
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Consumer India - Inside the Indian Mind & Wallet
John Wiley & Sons
See publicationAn insight book into new India - at the cusp of consumption and culture.
Projects
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Speakeasy With Dheeraj Sinha
See projectSpeakeasy with Dheeraj Sinha is a Thought Leadership Initiative by Leo Burnett. The podcast theme is Building Brands in the New Age.
Recommendations received
3 people have recommended Dheeraj
Join now to viewMore activity by Dheeraj
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Breaking a self imposed LinkedIn hiatus to shamelessly promote work this month.A lot of exciting work happening at Flipkart this festive period, so…
Breaking a self imposed LinkedIn hiatus to shamelessly promote work this month.A lot of exciting work happening at Flipkart this festive period, so…
Liked by Dheeraj Sinha
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As a marketer facing competition, you are like a football player eye to eye with the goalkeeper. Now imagine what you do when your name is Panenka...
As a marketer facing competition, you are like a football player eye to eye with the goalkeeper. Now imagine what you do when your name is Panenka...
Liked by Dheeraj Sinha
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We’re thrilled to welcome nishant pratap as FCB Kinnect's Group Executive Creative Director (South). ✨🤌🏼 With Nishant’s creative prowess, we’re…
We’re thrilled to welcome nishant pratap as FCB Kinnect's Group Executive Creative Director (South). ✨🤌🏼 With Nishant’s creative prowess, we’re…
Liked by Dheeraj Sinha
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We hosted our member exclusive event, Braving the Backlash, on 4th September 2024 at the Jio World Convention Center. The event began with…
We hosted our member exclusive event, Braving the Backlash, on 4th September 2024 at the Jio World Convention Center. The event began with…
Liked by Dheeraj Sinha
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Air Canada’s Ad Awareness rose from 23.3% to 27.7% last month largely driven by our efforts for Paris 2024. Congrats to everyone who poured their…
Air Canada’s Ad Awareness rose from 23.3% to 27.7% last month largely driven by our efforts for Paris 2024. Congrats to everyone who poured their…
Liked by Dheeraj Sinha
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