Prakhar Gupta

Veganism is a new food trend is gaining momentum in India. A diet based on large quantities of fruit and vegetables has a positive impact on our health. A vegan diet is based on plants and has increased in popularity over the recent years. Health is the most central reason for choosing a vegan diet.
Meat free diets in India can be traced back to the Indus Valley Civilization, and Indian culture shows a great respect for animals in various cultural texts. Every major Indian religion viz… Show more

Veganism is a new food trend is gaining momentum in India. A diet based on large quantities of fruit and vegetables has a positive impact on our health. A vegan diet is based on plants and has increased in popularity over the recent years. Health is the most central reason for choosing a vegan diet.
Meat free diets in India can be traced back to the Indus Valley Civilization, and Indian culture shows a great respect for animals in various cultural texts. Every major Indian religion viz. Hinduism, Buddhism and Jainism encourage ahinsa that is non-violence toward other living beings.
In modern India bakery products have made a way into our homes. Cakes, Breads, Puddings, Pie etc. are a common thing which can be now found in every household list. The challenge is each of these products contain animal-based product and people who are following veganism cannot consume them. Vegan baking is a challenge because of the use of various products like eggs, milk, etc. in normal recipes. Several Chefs and companies are working on products that are vegan. Everyday more substitutes are coming and Market is growing with a steady pace.
Objectives: To study and find out the trend of vegan baking in Metropolitan Cities of India and spread awareness about Vegan Baking.
Methodology: The study was conducted by a random sampling survey from cities Kolkata and Delhi, taking the opinions of consumers through a self-designed questionnaire who have opted for Veganism, & their needs. Sample were taken into the study to know about the awareness on the topic. The total number respondents were 100 between age of 18-65 residing in Delhi or Kolkata. Show less

Social media has become a powerful asset to marketing within the food industry, as sharing food through social media becomes increasingly important. This means that colour is being embraced and celebrated in food and drink, specifically on social media platforms that provoke these trends. Nowadays dining is not about, going to a driveway and getting your regular burger with fries and coke, or going to a restaurant and get a butter chicken with dollop of butter and cream on top of it with a… Show more

Social media has become a powerful asset to marketing within the food industry, as sharing food through social media becomes increasingly important. This means that colour is being embraced and celebrated in food and drink, specifically on social media platforms that provoke these trends. Nowadays dining is not about, going to a driveway and getting your regular burger with fries and coke, or going to a restaurant and get a butter chicken with dollop of butter and cream on top of it with a roomali roti. The modern restaurant client consists mostly of Millennial, and in today’s world dining out is a social activity and also done for social media. Therefore, the urge for food that looks appealing came into existence. This is an era of Instagram and Snapchat, where a dish should be worthy enough of a picture. This is why chefs have now turned into artists. ‘Instagrammable’ food or Insta-food is food that either looks great or stands out in some way – colour, texture, ingredients. This led to the creation of Indian Haute Cuisine which challenges the traditional aspect of food and creates it in various plating styles in an urge to create them appealing. The concept expands beyond just the Instagram platform into others such as Twitter, Pinterest and Tumblr as well. As consumers, are naturally visual creatures and are drawn to beautiful photography in social media feeds.
Objective: This study is focused on effects of social media on food industry which leads to creation of Haute Indian Cuisine. Show less