Kanika Malik

In this project, database analysis and market research were leveraged to create a robust 360° segmentation solution.

The segmentation solution helped to identify favorable segments in terms of opportunity and provided some thought starters on the growth strategy for each segment.

The impact of the work was seen when the client CEO himself walked the other CXOs through the results and insights in the final client presentation.

The client had been tracking several important metrics over the years to monitor & evaluate its business performance and wanted to identify and prioritize the focus areas that can lead to maximum business impact while separating out the unimportant and irrelevant indicators.

This project required integration of disparate data from multiple sources and a lot of regression model building. Built close to 100 models across 4 countries to ensure the most actionable results were presented to… Show more

The client had been tracking several important metrics over the years to monitor & evaluate its business performance and wanted to identify and prioritize the focus areas that can lead to maximum business impact while separating out the unimportant and irrelevant indicators.

This project required integration of disparate data from multiple sources and a lot of regression model building. Built close to 100 models across 4 countries to ensure the most actionable results were presented to the client.

This was an extremely critical and strategic project from client's point of view and with our passion and customer focus, we managed to create customer delight on the first project. Show less

Conducted usage and attitude study on the Indian Jeans market to understand the market landscape and developed a brand positing framework by identifying the gaps and potential growth areas.

This was an extensive research study with a four step approach - Qualitative research ( FGDs and Wardrobe Audits), Exploratory Quantitative F2F Research, Segmentation and Strategy Workshop.

This was a pilot project for the client and the solution was well received by both Indian and global… Show more

Conducted usage and attitude study on the Indian Jeans market to understand the market landscape and developed a brand positing framework by identifying the gaps and potential growth areas.

This was an extensive research study with a four step approach - Qualitative research ( FGDs and Wardrobe Audits), Exploratory Quantitative F2F Research, Segmentation and Strategy Workshop.

This was a pilot project for the client and the solution was well received by both Indian and global client teams, which lead to new client development and repeat business. Show less