Meera BHOWMIK

Meera BHOWMIK

Head of Social Media at Tips Industries Limited

Mumbai, Maharashtra, India
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About

Curiosity kills the cat, not the cat-lover.

And so I survived as a journalist for three and a half years. Laden with stories ranging from grassroots to limelight, the "sapno ki nagri" gave me a call to explore and expand in the world of digital advertising.

Brands, taglines, products, and campaigns, have become an integral part of my life now. And the love for marketing ensures growth isn't a challenge.

While the desk welcomes me to work every day with a grinning laptop, it is the enthusiastic team and our shared love for marketing what pushes me to think out of the box and cater to a larger and varied number of audience.

My specialties would include- Team Management, Campaign Execution, Creative Thinking, Communication Strategy

Celebrity Interactions, VOXPOPs, Event Coverages, Writing, Blogging, B2C Marketing strategies.

Articles by Meera

Activity

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Experience

  • Tips Industries Limited Graphic

    Sr. Social Media Manager

    Tips Industries Limited

    - Present 3 years 8 months

    Mumbai, Maharashtra, India

  • Tonic Worldwide Graphic

    Social Media Manager

    Tonic Worldwide

    - 2 years 5 months

    Mumbai, Maharashtra, India

    • Operate on leading entertainment brands in the GEC sector
    • Devise campaign mechanisms for multiple show launches in phases leading up to sustenance
    • Conceptualization and execution of multiple video projects in liaison with the video production team
    • Monitor a team of client servicing executives and copywriters
    • Prepare annual strategies for brands to set annual targets
    • Handle media spends of Facebook and Instagram via Business Manager
    • Have certified in-house course…

    • Operate on leading entertainment brands in the GEC sector
    • Devise campaign mechanisms for multiple show launches in phases leading up to sustenance
    • Conceptualization and execution of multiple video projects in liaison with the video production team
    • Monitor a team of client servicing executives and copywriters
    • Prepare annual strategies for brands to set annual targets
    • Handle media spends of Facebook and Instagram via Business Manager
    • Have certified in-house course on media management
    • Conceptualize and execute Influencer marketing campaigns
    • Closely follow social media trends and incorporate the same in brand communication
    • Guide team in post evaluations of campaigns
    • Monitor quality control on pages
    • Maintain internal and client liaison

  • Buzzinga Digital Graphic

    Social Media Manager

    Buzzinga Digital

    - 1 year 5 months

    Mumbai Area, India

    • Created regular content for the aforesaid brands
    • Conceptualize, create and execute campaigns for brands
    • Conceptualize engaging content that drives traffic to the social media pages
    • Worked in liaison with the media team for executing high budget campaigns
    • Conceptualized and executed multiple Influencer activities
    • Work in close alliance with the design team and monitor quality control
    • Liaison with the clients on a day to day basis.

  • Plancess EduSolutions Graphic

    Content Writer

    Plancess EduSolutions

    - 7 months

    Mumbai, Maharashtra, India

    • Creating, conceptualizing and executing interesting blog content to draw traffic to the website for IIT-JEE, NEET, CAT aspirant.
    • Ideate, create, schedule and post on social media. (FaceBook, Twitter, Instagram)
    • Uploading videos on the company Youtube Channel
    • Social Media Development Research.
    • Marketing collaterals for clients (B2C and B2B).
    • Social Media content for Partnership clients
    • Powerpoint Presentations for CSR activities
    • Creating articles highlighting…

    • Creating, conceptualizing and executing interesting blog content to draw traffic to the website for IIT-JEE, NEET, CAT aspirant.
    • Ideate, create, schedule and post on social media. (FaceBook, Twitter, Instagram)
    • Uploading videos on the company Youtube Channel
    • Social Media Development Research.
    • Marketing collaterals for clients (B2C and B2B).
    • Social Media content for Partnership clients
    • Powerpoint Presentations for CSR activities
    • Creating articles highlighting the company strengths.
    • Creating press releases for external communication.
    • Communicate with individuals and collect information for articles.

  • Journalist

    Allure Tabloid

    - 1 year 7 months

    Kolkata Area, India

    • Interviewed and interacted with famous national personalities from the lifestyle and entertainment industry like- Bacchraj Bamalwa, Prahlad Kakkar, Kavita Krishnamurthy, Shobhaa De, Anuja Chauhan, Shatrughan Sinha, Randeep Hooda, Dev (Designer duo Dev R Nil), Abhishek Dutta.
    • Interviewed and interacted with eminent personalities and celebrities of Kolkata like- Lata Ba-joria,Harshvardhan Neotia, Madhu Neotia, Abhilasha Sethia, Rituparna Sengupta, Prosenjit Chatterjee, Kishore Bhimani…

    • Interviewed and interacted with famous national personalities from the lifestyle and entertainment industry like- Bacchraj Bamalwa, Prahlad Kakkar, Kavita Krishnamurthy, Shobhaa De, Anuja Chauhan, Shatrughan Sinha, Randeep Hooda, Dev (Designer duo Dev R Nil), Abhishek Dutta.
    • Interviewed and interacted with eminent personalities and celebrities of Kolkata like- Lata Ba-joria,Harshvardhan Neotia, Madhu Neotia, Abhilasha Sethia, Rituparna Sengupta, Prosenjit Chatterjee, Kishore Bhimani, Irina Bashkirova (The Russian Consul General in Kolkata), Scott.F.Wood ( The British Deputy High Commisioner in Kolkata), Zokey Ahad (The Bangladesh Deputy High Commisioner in Kolka-ta) The Hon.Consul Generals of Sweden, Sri Lanka and Brazil in Kolkata.
    • Conceptualized inside and cover stories.
    • Attended various fashion and lifestyle orientated events that took place in Kolkata.
    • Gathered news on lifestyle and entertainment from reliable sources.

  • Reporter

    Earthsmiles.net

    - 2 years 9 months

    Kolkata Area, India

    • Assisted senior reporter in various news coverage on environmental issues.
    • Researched and wrote articles according to the requirement of the house.
    • Covered various functions and rallies related to environmental issues.
    • Interacted with the youth for article purposes.

Education

  • University of Calcutta Graphic

    University of Calcutta

    Master’s Degree Journalism

    -

    Completed my Master Degree in Journalism and Mass Communication

  • The Frank Anthony Public School

    Science

    -

    Activities and Societies: Debate Team, Elocution Team, Drama Team, Science Club, Nature Club, Interact Club

    Completed my schooling till class twelve

  • The Frank Anthony Public School

    High School

    -

    Activities and Societies: Debate Elocution Drama Science Club Nature Club Interact Club

Publications

  • Allure Tabloid

    -

Languages

  • English

    Full professional proficiency

  • Hindi

    -

  • Bengali

    -

Organizations

  • Plancess Edusolutions Pvt. Ltd

    Content Writer

    - Present

  • ALLURE TABLOID

    Reporter

    -

  • Earthsmiles. net

    Reporter

    -

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