About
Seasoned B2B SaaS Marketer with 12+ Yrs experience working with B2B technology & SaaS…
Articles by Nilotpal [Neil]
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Things you don't learn in a marketing course!
Things you don't learn in a marketing course!
By Nilotpal [Neil] Roy
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How to create a Business-first Digital Marketing Strategy
How to create a Business-first Digital Marketing Strategy
By Nilotpal [Neil] Roy
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Complete Webinar Checklist & Best Practices with WebinarJam
Complete Webinar Checklist & Best Practices with WebinarJam
By Nilotpal [Neil] Roy
Activity
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Human attention is going to be the world's scarcest resource. Marketers, are you ready? Remember when building software was the hard part of…
Human attention is going to be the world's scarcest resource. Marketers, are you ready? Remember when building software was the hard part of…
Liked by Nilotpal [Neil] Roy
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Ever been to a conference where no one’s trying to sell you anything? Where conversations run deep, ideas flow freely, and you leave feeling like…
Ever been to a conference where no one’s trying to sell you anything? Where conversations run deep, ideas flow freely, and you leave feeling like…
Liked by Nilotpal [Neil] Roy
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Here's a new list of 38 early-stage startups *founded by repeat founders* who sold their previous companies. All are HIRING: 1) Daydream - new…
Here's a new list of 38 early-stage startups *founded by repeat founders* who sold their previous companies. All are HIRING: 1) Daydream - new…
Liked by Nilotpal [Neil] Roy
Experience
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Education
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Activities and Societies: Volleyball team, football team
Studied BBA components with a mix of IT languages in programming & database management.
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Explored the Domain of Science with Computer as an Elective.
Licenses & Certifications
Publications
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An Interview on Digital Marketing
http://www.digitalvidya.com
See publicationA heart to heart on the latest trends & industry perspectives on Digital Marketing. Focusing on mistakes marketers make, the agency vs brand job role advantages, the focus on digital marketing tools, finally skills that are required by a digital marketer.
Courses
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BBA(IT)
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IIM Calcutta | Executive in Sales & Marketing
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Projects
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UpGrad Digital Marketing Program
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Building & Orchestrating a Holistic Digital Marketing Online Program ( 5 Month ) for all industry professionals & graduates who wish to Up skill themselves for marketing in the Digital Age. KPIs -
- Building Course Structure
- Building Course Content
- Facilitating Industry Partnerships
- Building Assessments to test learning outcomes
- Creating Real Life case studiesOther creators -
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Cloudlytics - SaaS Log Analyzing Tool
Cloudlytics is a Saas Log Analyzing Tool. Customer Group/ Buyer Persona Targeting to Business & Technical Heads Using Amazon Cloud's CDN Technology CloudFront & Storage Service S3. Marketing Agenda to Increase New User Registrations, Convert Free to Paid using Lean Methods. Working on Digital Marketing attributes like website components, UX Optimization, Email Touch Point Conversion, Google Ad Display Network, Brainstorm New Lead Conversion & Nurturing Strategies, Social Integration on Targeted…
Cloudlytics is a Saas Log Analyzing Tool. Customer Group/ Buyer Persona Targeting to Business & Technical Heads Using Amazon Cloud's CDN Technology CloudFront & Storage Service S3. Marketing Agenda to Increase New User Registrations, Convert Free to Paid using Lean Methods. Working on Digital Marketing attributes like website components, UX Optimization, Email Touch Point Conversion, Google Ad Display Network, Brainstorm New Lead Conversion & Nurturing Strategies, Social Integration on Targeted Section & monitoring Analytics to Check ROIs.
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BlazeClan Technologies - Digital Branding
A complete reach to all social platforms, with a variety of online resources such as Blog posts, Videos, Graphics, Banners, Comic Strips, Social forum activity & many more. Combined with regular Search Engine Optimization and a focus on Web Master tools & Google Analytics.
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Test Scores
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Graduation Course - BBA(IT)
Score: 89 %
Secured a top three spot in BBA(IT) from Symbiosis and successfully completed the 3yr degree course from S.I.U.
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HSC
Score: 75 %
Secured 1st division on completion of HSC with a subject combination of PCM with Computer Science.
Languages
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English
Full professional proficiency
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Hindi
Limited working proficiency
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Bengali
Professional working proficiency
Organizations
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UpGrad
Head SME & Digital Marketing Manager
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Sokrati Technologies
Business Analyst
Recommendations received
13 people have recommended Nilotpal [Neil]
Join now to viewMore activity by Nilotpal [Neil]
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Here's my 8-step process for creating ads after spending $5M+ on ads for B2B SaaS companies: 1. Shortlist Angle ideas Decide what you want to…
Here's my 8-step process for creating ads after spending $5M+ on ads for B2B SaaS companies: 1. Shortlist Angle ideas Decide what you want to…
Liked by Nilotpal [Neil] Roy
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Normalize the word 'Paid Marketing' in SaaS. Essential, critical, highly sought after, and, of course, highly competitive. But it is what it is…
Normalize the word 'Paid Marketing' in SaaS. Essential, critical, highly sought after, and, of course, highly competitive. But it is what it is…
Liked by Nilotpal [Neil] Roy
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As a marketer, we are often asked to provide solutions rather than ask the right questions. Here are some questions that I always ask my tech…
As a marketer, we are often asked to provide solutions rather than ask the right questions. Here are some questions that I always ask my tech…
Liked by Nilotpal [Neil] Roy
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The end of the 1 billion active user ad-supported consumer startup -- and why highly-monetizing, useful, vertical apps are the next thing It's been…
The end of the 1 billion active user ad-supported consumer startup -- and why highly-monetizing, useful, vertical apps are the next thing It's been…
Liked by Nilotpal [Neil] Roy
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