Rama Shankar Pandey

As it's clear to all of us that we look for 'Value' and 'Value' only when we spend time online (If we are a sincere seeker) and so is true for our audiences. Hence, any if our content must be self assessed strictly for the value it can offer in the work and lives of our audiences. It's a minimum unwritten commitment for us to be there for this purpose.

A sincere speaker always keep his 25% attention and energy on continuously evaluating his impact on the audience and this applies to data capturing and analysing in on line space. Many careful small small adaptation, interventions based on insights from the analysis and further analyse improvements in engagement, when done in cyclic approach, lands up one day with breakthroughs. No one can deny the possibility of higher traction by understanding the taste and need of our audiences.

A rich content goes waste if it's not reaching a minimum threshold of number of audiences and continuing the journey undeterred in a consistent manner has the answer. Don't get disheartened if it's not getting the traction, the only action in your hand is being there on every possible touch point with your audience in a consistent manner. Our consistency makes us dependable in the eyes of our target audiences.

As we say, Targeting, Segmenting and Differentiating our delivery is key to position ourselves to our relevant audience. If it's done strategically, success is bound to happen and if one is ignorant of it, a lot of energy is lost unnecessarily.

Às it's always impossible to create content personalised to every remote worker, it's also futile to serve one content for all an hence it's absolutely necessary to Tailor the content with careful understanding of segments we are addressing. Segmenting our Target group and uniquely crafting the content having direct value for them is appreciated immensely by the Benificiaries. To conserve our working hours, we can go with our flow and later invest some time to slice an dice the delivery in multiple portions, packages and subtitles to attract those audiences.

Expectations of our Audiences are sky high to access us as and when they need sus or they are online. In these circumstances, learning and leveraging newer Technology, is the only way to make us omnipresent yet take care of our work life balance as Motivational Coach. Learning to use all kind of platforms, AI & video/content creation tool to leave a lasting impression and immersive recall on our audiences. It will never be a perfect landing when it comes to learning new technology & practicing it without giving up , over time is the only way to master it. Make sure you keep your motivation high when struggling with some of these technologies, it's going to be 'WoW', as long as you remain in that journey for your purpose. #Technology4Purpose