About
Co-founder - Aryma Labs
I am a Marketing Effectiveness specialist with deep…
Articles by Ridhima
-
Marketing Mix Models (MMM) — The go-to solution in a cookie-less world
Marketing Mix Models (MMM) — The go-to solution in a cookie-less world
By Ridhima Kumar
Activity
-
Get ready with (me)asurement! Here's a fun write-up from the team that covers some of our recent measurement developments and learnings. Congrats…
Get ready with (me)asurement! Here's a fun write-up from the team that covers some of our recent measurement developments and learnings. Congrats…
Liked by Ridhima Kumar
-
Incrementality gets a few mentions in the latest Retail Media, State of the Nation report from IAB Australia. This surprises me. We have yet to meet…
Incrementality gets a few mentions in the latest Retail Media, State of the Nation report from IAB Australia. This surprises me. We have yet to meet…
Liked by Ridhima Kumar
-
An excerpt from an interesting piece by Samuel Gregg that gets to the heart of why automating MMM is such a challenge - machines lack theories…
An excerpt from an interesting piece by Samuel Gregg that gets to the heart of why automating MMM is such a challenge - machines lack theories…
Liked by Ridhima Kumar
Experience
-
-
-
-
-
-
-
-
-
Education
-
-
Activities and Societies: Society: IEEE
-
Licenses & Certifications
Honors & Awards
-
Employee of the Quarter - Oct - Dec 15
RainMan Consulting Pvt. Ltd.
Languages
-
English
Full professional proficiency
-
Hindi
Full professional proficiency
-
French
Elementary proficiency
Recommendations received
2 people have recommended Ridhima
Join now to viewMore activity by Ridhima
-
🎉 I’m honored to be named one of the #TopAILeaders2024 by RETHINK Retail's AI in Retail (AiR) program. At ecommert®, we’re dedicated to exploring AI…
🎉 I’m honored to be named one of the #TopAILeaders2024 by RETHINK Retail's AI in Retail (AiR) program. At ecommert®, we’re dedicated to exploring AI…
Liked by Ridhima Kumar
-
𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗖𝗮𝘂𝘀𝗮𝗹 𝗜𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝗳 𝘄𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘃𝗲 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗶𝗻…
𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗖𝗮𝘂𝘀𝗮𝗹 𝗜𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝗳 𝘄𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘃𝗲 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗶𝗻…
Liked by Ridhima Kumar
-
Global ad spend is projected to top 1 trillion USD this year. How much of this is wasted due to flawed #marketingmeasurement? Link:…
Global ad spend is projected to top 1 trillion USD this year. How much of this is wasted due to flawed #marketingmeasurement? Link:…
Liked by Ridhima Kumar
-
🚀 Død over Marketing Mix – eller kanskje vi skal grave den opp igjen? 🎉 Dagens refleksjon: Ah, de gode gamle dagene! Tilbake i 1964 introduserte…
🚀 Død over Marketing Mix – eller kanskje vi skal grave den opp igjen? 🎉 Dagens refleksjon: Ah, de gode gamle dagene! Tilbake i 1964 introduserte…
Liked by Ridhima Kumar
-
The global influencer marketing industry is currently a USD14.2B industry, expected to continue to grow at 37.1% CAGR through to USD50.3B by…
The global influencer marketing industry is currently a USD14.2B industry, expected to continue to grow at 37.1% CAGR through to USD50.3B by…
Liked by Ridhima Kumar
-
This is the future…. chrome is going cookieless, it’s just putting the decision in the hands of the end users. What is left of the cookie will…
This is the future…. chrome is going cookieless, it’s just putting the decision in the hands of the end users. What is left of the cookie will…
Liked by Ridhima Kumar
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Ridhima Kumar in India
-
Ridhima Kumar
Senior Consultant - HR Transformation Advisory @ Deloitte | Ex - Poonawalla Fincorp | Ex - Bajaj | Proud alumnus of AIMK, St.Xavier’s - Kolkata & Modern - Barakhamba Road
-
Ridhima Kumar
-
Ridhima Kumar
Head of Communications and Content
-
Ridhima Kumar
Marketing & PR Head at Diva'ni
17 others named Ridhima Kumar in India are on LinkedIn
See others named Ridhima Kumar