“I had the pleasure of working with Ritu at Sunteck Realty Ltd, where she consistently demonstrated exceptional marketing skills and dedication. With a deep understanding of the real estate market, Ritu's creativity, strategic thinking, and effective communication have greatly contributed to our successful campaigns. Her meticulous planning, attention to detail, and ability to analyze market trends make her a valuable asset to our team. Overall, Ritu played a crucial role in driving the success of our projects.”
About
Offering 5+ years of work experience
Targeting enriching assignments in Marketing with an organization of repute
- Handled the retail segment from the day of segment launch; Prepared merchandising plans, marketing plans, category positioning, launch plans, accounting reports, monthly reports for stores; Handled all ERP system related works for all branches
- Prepared online and offline marketing plans, progress reports; Handled pan India sales and monitored primary and secondary sales
- Assisted in managing a comprehensive go-to-market strategy and plan that included positioning, launch strategy, sales support
- Impressive communicator, with presentation & leadership skills to work under pressure & deliver results as per the benchmark set
Activity
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We are excited to welcome Lyra (Lux Industries Limited) as our Fashion Partner for Bigg Boss OTT S3. Thank you, Lyra, for ensuring our contestants…
We are excited to welcome Lyra (Lux Industries Limited) as our Fashion Partner for Bigg Boss OTT S3. Thank you, Lyra, for ensuring our contestants…
Liked by Ritu Goyal
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Hi, If anyone has any contacts in the following companies' Sales & Marketing Division, kindly share the same at the…
Hi, If anyone has any contacts in the following companies' Sales & Marketing Division, kindly share the same at the…
Posted by Ritu Goyal
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Hi All, I am looking for a freelance content writer based out of Kolkata who can help us with structuring website content. Interested parties kindly…
Hi All, I am looking for a freelance content writer based out of Kolkata who can help us with structuring website content. Interested parties kindly…
Posted by Ritu Goyal
Experience
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Education
Projects
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Brand Management
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Studied the brand story and evolution of PepsiCo
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Consumer Behaviour
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Conducted two experiments on a Principle of Influence, Contrast Effect
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Customer Relationship Management
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Analysed the loyalty program of four apparel stores to identify the weak one and redesign the loyalty program for that store
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Digital Marketing
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Ran a live Adwords Campaign for Stop Hunger Now NGO for 15 days and analysed the performance of the campaign
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Distribution
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Studied the Rural-Rurban distribution strategy of Ghadi detergent
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Marketing Research
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Analysed the impact of promotional offers and channel preference, online vs
offline, on the intention to purchase Loreal products using SPSS -
Sales Promotion
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Wrote a research paper studying the impact of Loyalty Program on Consumer Buying Behaviour in the Apparel Industry
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Supply Chain Management
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Studied the current supply chain of Pidilite and suggest restructuring strategy for the same
Honors & Awards
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Secured a position in the Dean’s List for excellent Academic Performance in MBA
Narsee Monjee Institute of Management Studies, Mumbai
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Certification in AdWords Fundamentals and Search Advertising
Google Partners
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Certification in AdWords Fundamentals and Display Advertising
Google Partners
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Certification in AdWords Fundamentals and Video Advertising by Google Partners
Google Partners
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Ninth Rank in BCom (Hons.) with Specialisation in Marketing
St. Xavier's College
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Certificate of Honour for Environmental Education
Our Lady Queen of the Missions School
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Certificate of Honour for Mathematics
Our Lady Queen of the Missions School
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Certificate of Honour for Accounts
Our Lady Queen of the Missions School
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Certificate of Honour for Economics
Our Lady Queen of the Missions School
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Certificate of Honour for Environmental Education
Our Lady Queen of the Missions School
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Certificate of Honour for Mathematics
Our Lady Queen of the Missions School
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Certificate of Social Service a Gold Medal for generating awareness against cancer
Cancer Aid Society
Languages
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English
Native or bilingual proficiency
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Hindi
Native or bilingual proficiency
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Bengali
Professional working proficiency
Recommendations received
1 person has recommended Ritu
Join now to viewMore activity by Ritu
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Hi All, I am looking for a creative agency/freelancer based out of Kolkata who can design social media posts for a women's wear brand. Interested…
Hi All, I am looking for a creative agency/freelancer based out of Kolkata who can design social media posts for a women's wear brand. Interested…
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Dear Indians, You're wrong about India. “Sir, lekin India mein kyun rehte hain? Hamko America jaana hain,” my cab driver says with a mix of…
Dear Indians, You're wrong about India. “Sir, lekin India mein kyun rehte hain? Hamko America jaana hain,” my cab driver says with a mix of…
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Hi All, I am looking for a website designing agency/company who can redesign and revamp the existing website for a women's wear brand. Interested…
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Imagine being able to freehand with this much precision!
Imagine being able to freehand with this much precision!
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After the hugely successful launch of Cognizant’s Management Consulting credit course at our campus in September last year, we are pleased to…
After the hugely successful launch of Cognizant’s Management Consulting credit course at our campus in September last year, we are pleased to…
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Today I met this extraordinary person Sardar Paramjeet Singh (New Delhi) . I was about to call an Uber but took an Auto instead, since it was just a…
Today I met this extraordinary person Sardar Paramjeet Singh (New Delhi) . I was about to call an Uber but took an Auto instead, since it was just a…
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From a Rs 3.5 lakh investment in 2014 to Rs 100 Cr in revenue this year, meet the Indore girl making waves in fashion
From a Rs 3.5 lakh investment in 2014 to Rs 100 Cr in revenue this year, meet the Indore girl making waves in fashion
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BIG MISTAKE! Loyal employees are often treated poorly because they are loyal and employers think they will not leave. As Richard Branson stated…
BIG MISTAKE! Loyal employees are often treated poorly because they are loyal and employers think they will not leave. As Richard Branson stated…
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How can you: Expect two weeks notice from employees but lay folks off with 10 minutes notice? Expect candidates to miss work to interview with you…
How can you: Expect two weeks notice from employees but lay folks off with 10 minutes notice? Expect candidates to miss work to interview with you…
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