About
I am a senior executive with diverse global experience in both product & services…
Articles by Saurabh
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Opinion : What did we learn from the mega Uber-Grab deal
Opinion : What did we learn from the mega Uber-Grab deal
By Saurabh Das
Activity
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I’m really proud to work alongside JP Clausen. JP: you are one of kind and grateful to have you on the GM Team. 😊
I’m really proud to work alongside JP Clausen. JP: you are one of kind and grateful to have you on the GM Team. 😊
Liked by Saurabh Das
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Omni Hotels & Resorts knew the key to growing customer loyalty was providing its employees with the tools and education necessary to deliver its…
Omni Hotels & Resorts knew the key to growing customer loyalty was providing its employees with the tools and education necessary to deliver its…
Liked by Saurabh Das
Experience
Education
Volunteer Experience
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Speaker, Mentor
NASSCOM Design4India
- 3 years
Science and Technology
The Design4India initiative is educating the tech workforce about the pressing need for experience design and in enabling them to solve ‘wicked-problems’. Design4India aims to build a design-driven ecosystem where design augments emerging technology and fosters the next level of disruption for the innovation economy.
https://design4india.in/community/
Publications
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Destination future: Trends and predictions for travel & hospitality
Forbes India
5 future trends for travel industry
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Digital Transformation: The Changing-Room has Changed
CIOL
The article titled Digital Transformation: The Changing-Room has Changed highlights how to understand the customer better with the help of Service Design. It has never been easy to know what they expect and how they experience everything. In fact, times and that thing called ‘industry blur’ have gotten only harder that way. But Digital Transformation could be just the key to unlock that maze.
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Interaction 2 Interfaces-How to build great products & Services
Nasscom's Design4India - http://design4india.in/press-release/nasscom-hosts-design-summit-evangelise-design-tool-start-ups/
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Service Design - A frame to think about for service monetization
ZEE MELT: 2017 Disruptive Marketing
Saurabh was a speaker at ZEE MELT: 2017 held at NSCI, Mumbai. Saurabh as part of the Disruptive Marketing chapter introduced the concept of Service Design to think holistically about Brand's service architecture and find ways to stay "purposefully distinct". And moreover monetize.
http://bestmediainfo.com/2017/05/zee-melt-2017-announces-speakers-for-disruptive-marketing/ -
Service Design - A frame to think about Brand Experiences and Technology Investments
Adobe Symposium, Grand Hyatt Mumbai
Saurabh was at Adobe Symposium Mumbai speaking on #ServiceDesign. A frame brands have to adopt to start organizing better for big T transformation.
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Pathways to Premiumization - In Financial Industry
ata Business Excellence Group (TBExG), conducted a workshop on September 22, 2016, at Taj Mahal Palace, Mumbai
Tata Sons Business Excellence Group invited Saurabh Das, SapientNitro as one of the two external speakers for their annual executive forum for Financial vertical. The session was chaired by Harish Bhat, COO Titan. Saurabh presented his views on:
1. Increasing relevance of a brand in a customer centric economy (Premiumisation of a Brand)
2. Thinking of technology in context of customer journeys (Service Design)
3. How to execute transformational changes -
Branches of the future
Adobe Symposium India 2016, Grand Hyatt - Mumbai
Technology coupled with consumer expectations of services will force banks to re-imagine banking in a digital world. Saurabh in his session lends a perspective on what future could look like and how banks would need to evolve.
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Physical meets digital, trends and implication for brands
Adobe Digital Marketing Symposium, Singapore
Lines are getting blurred between physical and digital. The experience-technology trends that are most likely to change how brands think about "consumer experience".
And how "Consumer-obsessed" brands will need to re-imagine the canvas for building the next generation customer experience. -
The customer dictates the rules: Customer Experience in Action
Retail & Loyalty - Russian edition
Impact of customer experience in Retail sector, an interview published in Retail & Loyalty magazine's Russia edition. Short excerpt of the interview on the above link.
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Traditional marketing tools do not work in banks
adindex.ru
Short interview on Digital's impact on Banking sector in Moscow, Russia.
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Enabling great experiences using technology in business – Does your Marketer have the right tools?
Mobile and Digital Banking 2013, Adam Smith Conference, Intercontinental Hotel, Moscow, Russia
Adam Smith Conference organized this thought leadership forum for Mobile and Digital in Banking. Saurabh represented SapientNitro as speaker on the above mentioned session.
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Organising for Speed : Bringing together IT, Marketing and E-Business without Killing anyone
Adobe Digital Marketing Symposium, Hilton Sydney, Australia
Adobe Digital Marketing Symposium is a thought leadership forum for Digital Marketing and Customer experience innovation. Australia chapter was held in Sydney. Saurabh represented SapientNitro and was the speaker for the above session.
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Enabling global marketers to attract and engage consumers in an always-on world
SapientNitro Idea Engineering Exchange 5 - Shangri-la’s Eros Hotel, New Delhi
IEX is a SapientNitro thought Leadership forum for innovation in Customer experience enabled using technology. Saurabh was the speaker for above mentioned session.
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Enabling customer experience through technology
Sapient Idea Engineering Exchange 4 - Leela - Gurgaon
IEX is a SapientNitro thought Leadership forum for innovation in Customer experience enabled using technology. Saurabh was the speaker for above mentioned session.
Honors & Awards
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Publicis Groupe - Executive Development Program 2015
Publicis Group
The Executive Development Programme (EDP). Launched in 2008, is a program developed in collaboration with partner BTS Group that allows high-potential employees from across the brands in the United States, Europe and Asia to enhance their management and leadership skills.
Languages
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English
Full professional proficiency
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Hindi
Full professional proficiency
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Bengali
Native or bilingual proficiency
Recommendations received
5 people have recommended Saurabh
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I couldn't be more excited to speak for my 7th year in a row at this year's Women, Influence & Power in Law conference! Headed to Chicago, September…
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Such a privilege to present India@100 to Hon’ble President of India Rashtrapati Bhawan & discuss the potential of the Indian economy. Madam President…
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So today I and three of my coworkers were prepped for a big meeting which ended up being cancelled due to the primary stakeholder not showing up. We…
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Have you heard? Material and Dr. Pepper built a new kind of game-changing Loyalty program for the CPG category...and you can learn all about…
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Show your support for Material and Keurig Dr Pepper Inc.’s #SXSW2025 session proposal, “For Modern Fandom & Loyalty, Come See the Doctor (Pepper)” by…
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Couldn't be more excited to announce that Bira 91 swept the World Drinks Awards #WorldBeerAwards ! The results were announced last week in London and…
Couldn't be more excited to announce that Bira 91 swept the World Drinks Awards #WorldBeerAwards ! The results were announced last week in London and…
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