Shubhendu Ojas Tewary

Shubhendu Ojas Tewary

ASM @ Colgate | SPJIMR, PGDM | Esade, Spain | ZoomRx | SRM

Mumbai, Maharashtra, India
4K followers 500+ connections

About

Handling the sales of vibrant Coimbatore area for Colgate Palmolive.

Reached here after completing Brand Stint for MaxFresh brand in Mumbai, working on retail strategy of toothbrush and wholesale in Bangladesh and sales stint in Gurgaon under LEAP management trainee program of Colgate Palmolive.

Completed my MBA from SPJIMR in Marketing Management major and Consulting Minor.

Before SPJIMR, I worked at ZoomRx as a senior associate, a pharmaceutical consulting firm, where my role was to grow, maintain, engage a panel of healthcare professionals, market surveys to them to collect data for market research and carry out monthly accounting process.

I'm an electronics and communication engineer, graduated from SRM Chennai, apart from being academically consistent I held team lead positions in a couple of student teams - Spectrum, SRM's official newspaper and SRM UAV- corporate team. I also represented the college in national and international competitions, made various projects and published a couple of research papers.

I am someone who gives a lot of importance to one’s social responsibility and always tries to give it back to society. I’m connected to multiple organisations like Pranyas and Ayukta and collaborate with them to do marketing and generate fund. I also love playing sports like badminton, table tennis and cricket.

Activity

Experience

  • Colgate-Palmolive (India) Ltd

    Colgate-Palmolive (India) Ltd

    1 year 3 months

  • Colgate-Palmolive (India) Ltd Graphic

    Leap Intern

    Colgate-Palmolive (India) Ltd

    - 2 months

    Mumbai, Maharashtra, India

    • Curated new store list for merchandising based on sales, geographical clustering and SKU assortment
    • Designed deployment plan and visit frequency model for 66 merchandisers covering 2600 stores
    • Increased merchandiser's efficiency by 101% and outlet coverage by 227.42%

  • Sports Inddex Graphic

    Growth Intern

    Sports Inddex

    - 2 months

    Bangalore Urban, Karnataka, India

  • ZoomRx

    ZoomRx

    2 years 5 months

    • ZoomRx Graphic

      Senior Associate

      ZoomRx

      - 2 months

      Chennai, Tamil Nadu, India

      • Headed 8 US market research projects | Pioneered projects in 13 new countries by formulating SOP
      • Mentored 2 new recruits | Played an active role in recruitment and onboarded 8 associates to the team
      • Curtailed dependence on email marketing campaigns by 12% by designing app notification strategy
      • Increased campaign efficiency by segmenting users based on behavioural model to strategise marketing
      • Calculated panel feasibility and costs for data collection for 20+ projects |…

      • Headed 8 US market research projects | Pioneered projects in 13 new countries by formulating SOP
      • Mentored 2 new recruits | Played an active role in recruitment and onboarded 8 associates to the team
      • Curtailed dependence on email marketing campaigns by 12% by designing app notification strategy
      • Increased campaign efficiency by segmenting users based on behavioural model to strategise marketing
      • Calculated panel feasibility and costs for data collection for 20+ projects | Collaborated with client team

    • ZoomRx Inc. Graphic

      Community Associate

      ZoomRx Inc.

      - 1 year 11 months

      Chennai, Tamil Nadu, India

      • Handled 20+ market research projects of multiple fortune 500 pharmaceutical brands based out of US
      • Managed panel of 27000+ healthcare experts by monitoring KPIs - churn rate, email fatigue, attempt rate
      • Increased panel size by 50% | Managed panel growth initiatives- social proof, potential earning, referrals
      • Achieved 30% reduction in project costs by limiting dependence on vendors and increasing user retention
      • Developed a system to track cost and concentration of users…

      • Handled 20+ market research projects of multiple fortune 500 pharmaceutical brands based out of US
      • Managed panel of 27000+ healthcare experts by monitoring KPIs - churn rate, email fatigue, attempt rate
      • Increased panel size by 50% | Managed panel growth initiatives- social proof, potential earning, referrals
      • Achieved 30% reduction in project costs by limiting dependence on vendors and increasing user retention
      • Developed a system to track cost and concentration of users that was used to evaluate and set yearly goals
      • Optimised management process for 10+ vendors | Streamlined project launches and payment processes
      • Recognised as an Extraordinary ZoomRxer for contribution towards companies’ goal of "3x in 3 years”
      • Initiated usage of digital marketing campaigns | Strategised Linkedin in-mail ads and Reddit campaigns

    • ZoomRx Inc. Graphic

      Associate Intern

      ZoomRx Inc.

      - 5 months

      Chennai Area, India

      • Computed CLV (Customer Lifetime Value) | Used to measure the budget of customer acquisition cost
      • Handled operations of 3 healthcare projects | Learnt SQL, MS excel and google scripts

Education

  • SPJIMR SP Jain Institute of Management & Research Graphic

    S.P. Jain Institute of Management & Research

    PGDM, Marketing Marketing

    -

    Activities and Societies: DoCC and Sustainability Committee | Marketing Batch Coordinator | Ojas, Marketing Team Member | Global Winner Capsim Challenge | National Semifinalists - Bond with Pidilite & Titan Elevate (campus winner) | National Winner BrandO | Runner-up Dhandha'22 | Tata Crucible Cluster Finalist

    • Marketing Batch Coordinator : Elected to lead a team of 16 members to manage ~250 sessions and academic load of the batch
    • Global Winner: Global Rank 1, Capsim Challenge
    • National Semifinalists and Campus winner: Titan Elevate and Bond With Pidilite
    • Cluster Finalists: Tata Crucible | Top 288/1.8 lakhs+
    • National Winners: Brand 'O', B-school competition
    • Runner Up: Dhandha, consulting case competition of Family Managed Business program
    • Hosted UN PRME India chapter:…

    • Marketing Batch Coordinator : Elected to lead a team of 16 members to manage ~250 sessions and academic load of the batch
    • Global Winner: Global Rank 1, Capsim Challenge
    • National Semifinalists and Campus winner: Titan Elevate and Bond With Pidilite
    • Cluster Finalists: Tata Crucible | Top 288/1.8 lakhs+
    • National Winners: Brand 'O', B-school competition
    • Runner Up: Dhandha, consulting case competition of Family Managed Business program
    • Hosted UN PRME India chapter: attended by 267 participants (including 31 deans) from 67 institutions
    • Headed the "Say no to crackers" campaign | Managed 40+ volunteers | Garnered 10k+ organic impressions
    • Ideated and designed Linkedin campaign for Ojas XIV | Collectively garnered 73,114 views, 1,374 likes

  • Esade Graphic

    Esade

    Global Fastrack Program Business Administration and Management, General

    -

  • SRM IST Chennai Graphic

    SRM University

    Bachelor of Technology (B.Tech.) ECE - 86.93%

    -

    Activities and Societies: SRM UAV | Spectrum | MyShop

    •Published paper in a Scopus indexed journal based on the major project titled Agrobot Agriculture Assistance Robot
    •Secured rank 2 in minor project exhibition of our batch, the project was Scorpion-All Terrain robot
    •Corporate Lead of SRM UAV (student research team) - Led a team of 6 | Responsibilities: bringing sponsorship, handling logistics and social media handles, managing team | Brought in in-kind sponsorship worth 10 lacs | Team represented college in the final round of SUAS…

    •Published paper in a Scopus indexed journal based on the major project titled Agrobot Agriculture Assistance Robot
    •Secured rank 2 in minor project exhibition of our batch, the project was Scorpion-All Terrain robot
    •Corporate Lead of SRM UAV (student research team) - Led a team of 6 | Responsibilities: bringing sponsorship, handling logistics and social media handles, managing team | Brought in in-kind sponsorship worth 10 lacs | Team represented college in the final round of SUAS 17,18,19 held in Maryland, USA
    •Editor-in-chief of Spectrum, University's official newspaper - led a team of 25+ student reporters | Handled operations for 20 issues distributed across 10,000+ students from all university campuses through email
    •Marketing and Relations Head, MyShop- worked on my own start-up idea with a peer where we tried bringing nearby shops online to give users an option of getting commodities delivered instantly. I handled marketing and our relations with shop owners

  • St. Paul H.S.S School Indore

    Class XII - PCM + Computer Science 80.02%

    -

  • Kendriya Vidyalaya Graphic

    Kendriya Vidyalaya

    Class X - CGPA 10/ 95%

    -

    Kottayam - 2012-2013
    Idukki - 2010-2012
    Noida - 2007-2010
    Panvel, Mumbai - 2005-2007
    Bhopal -2004-2005

Licenses & Certifications

Volunteer Experience

  • Ayukta Graphic

    Volunteer

    Ayukta

    - 4 months

    Children

    Mentored an underprivileged student

  • Abhyudaya-SPJIMR Graphic

    Student Mentor

    Abhyudaya-SPJIMR

    - 9 months

    • This program is part of the non-classroom learning courses at SPJIMR, where we help students from the urban poor societies in areas of education to prepare them for a better future
    • Mentored a student from Class VIII - residing in a slum area in Andheri, Mumbai
    • Worked on key improvement areas of communication, digital literacy & general awareness
    • The program is helping me become more sensitive & equipped to understand grass root realities

  • Development of Corporate Citizenship (DoCC)

    SWATI Gramodhyog Sansthan

    - 1 month

    Economic Empowerment

    • Recommended B2B and GTM strategy for local spices brand by conducting market research & user interviews
    • Promoted livelihood through Polyhouse technique
    • Formulated the first-ever CSR plan for the NGO to raise funds

Publications

Projects

  • Agrobot Agriculture Assistance Robot

    -

    Built a robot with a rocker-bogie design and image capturing capabilities, as part of my final year project. Agrobot captures images of banana plantains and detects if a plantain is diseased (disease: black sigatoka) or not.

    Other creators
  • BHRAM:Bot for Hazardous Radiation Autonomous Monitoring

    -

    An autonomous robot which does surveillance and checks for the hazardous gas value of the environment.

  • Home Automation System using Arduino UNO

    -

    Other creators
  • Scorpion: An All terrain rescue robot

    -

    Other creators

Honors & Awards

  • Global Winner: CAPSIM Global Challenge

    -

    Global Rank 1

  • Xtraordinary ZoomRxer

    ZoomRx Inc.

  • SUAS 2018

    AUVSI Seafarer Chapter

    Represented college with teammates in SUAS 2018, demonstrated our project in Maryland USA and won a cash prize of $550.

  • National Instruments - NIyantra Finalists

    National Instruments

Languages

  • English

    Professional working proficiency

  • Hindi

    Native or bilingual proficiency

Recommendations received

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