Smita Sharma

Virtual Reality has shifted the whole narrative on how consumers experience & engage with a brand. If you can use VR to create an immersive experience for your TM, while allowing them the flexibility to be present wherever, you have already aced the game by reducing the overall marketing & operational costs & thereby, allowing more profit margins. VR is already delivering well across a whole gamut of industry verticals, from events to production process, from design to real estate, fashion to retail sales and from sports to entertainment, media and more. Make sure to deliver the customer with a first-hand experience of your brand & what differentiates it from the rest. Micromanage, optimise & keep going. The sky is the limit...

To begin with, don't panic. Always remember, any publicity (good or bad) is great for you as long as you know, how to make it work for you. Run through these basic questions, before you get caught up amidst that web of influencer opinions. - Is their a potential problem you need to address? - Is it just a competitor brand paying some influencer, to pull you down? And when you know, how serious or random a voice in the social space is, decide your counter strategy. If its just something to stir controversy, let it pass. Focus on improvisation & your end consumer instead. If there is a genuine issue that needs to be addressed, assess where things went wrong and come back with a apology & an action plan, on how you are working at fixing it.

There are quiet a few names that promise a good outreach like Newswire, BusinessWire, Presswire, P R Distribution, Press Release, PR Log and so on...however the outreach would also be determined by the quality of published content and the writing style.

COLOR is Powerful. It's a key tool when it comes to establishing a visual connection and communicating with the larger audience. The choice of colour palette in branding determines how a brand is perceived by its audience. Colours also have cultural implications, which vary across the globe. For instance, white might signify genesis for some cultures and clarity for others. And hence, how we use colours to communicate with our audience can determine how they place our brand, in a highly competitive market space.

Stakeholders conflicts need to be understood, at a deeper level. Unless their concerns are not addressed properly, conflict resolution is not possible.. Take a note of the important issues that need to be addressed, sit across each stakeholder one-on-one, advise probable solutions after discussing these collectively in a group meet.

Showcasing your ability at handling complex projects would one, reflect straight away in your response time and your ideation around building and running a successful digital media campaign. Case studies, client testimonials, data and statistics would help you put a seal to the same. Build a strong portfolio of different industry verticals, you have addressed through digital media campaigns.