About
Inquisitive, Quick learner, Story teller personally, and a Marketeer…
Articles by Soumya
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I called a call centre who did not drive me nuts
I called a call centre who did not drive me nuts
By Soumya Saxena
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Did you know that Fanta was created for Germans during WWII
Did you know that Fanta was created for Germans during WWII
By Soumya Saxena
Activity
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Emirati Women's Day is celebrated every year on August 28th, a special day chosen by Her Highness Sheikha Fatima bint Mubarak Al Ketbi to honor the…
Emirati Women's Day is celebrated every year on August 28th, a special day chosen by Her Highness Sheikha Fatima bint Mubarak Al Ketbi to honor the…
Liked by Soumya Saxena
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#CoreBankingSolutions: How can central banks navigate challenges and maximize opportunities? From monitoring liquidity, credit, and market risks,…
#CoreBankingSolutions: How can central banks navigate challenges and maximize opportunities? From monitoring liquidity, credit, and market risks,…
Liked by Soumya Saxena
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Does your bank offer holistic financial management? Our recent episode of the podcast series ‘Insights From Inside’ featured Syed Quader, Regional…
Does your bank offer holistic financial management? Our recent episode of the podcast series ‘Insights From Inside’ featured Syed Quader, Regional…
Liked by Soumya Saxena
Experience
Education
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Welingkar Institute of Management
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Activities and Societies: Class Representative for a batch of 120 Students
PGDM - Marketing
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Activities and Societies: • Class representative at I.T (P.G) College for a batch size of 180 • Core member of the Editorial committee of AACET at I.T (P.G) College
BSC Biology
Volunteer Experience
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Volunteer
Ascet
- Present 15 years
Economic Empowerment
Core member of the College NGO working towards Women Empowerment
Projects
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Engaging audience through Print
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The project recognises case studies of successful attempts of capturing audience through innovative Print solutions. All the case studies are with respect to Indian Companies.
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Brand Development and New Customer Acquisition at ICICI Prudential AMC
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The project consisted of analysing the loopholes in the brand and filling it along with B2C sales of 15 Lakhs
A survey was conducted between all the bank relationship managers of HDFC and ICICI bank in Mumbai and their grievances were resolved. After that a survey among 50 customers of ICICI bank in Mumbai was done to find out their perception towards mutual funds and ICICI Prudential Mutual Funds. There are various factors like demographic status, lifestyle, risk taking nature and…The project consisted of analysing the loopholes in the brand and filling it along with B2C sales of 15 Lakhs
A survey was conducted between all the bank relationship managers of HDFC and ICICI bank in Mumbai and their grievances were resolved. After that a survey among 50 customers of ICICI bank in Mumbai was done to find out their perception towards mutual funds and ICICI Prudential Mutual Funds. There are various factors like demographic status, lifestyle, risk taking nature and financial awareness which might govern the way customers respond to mutual funds. All these factors are explained in the survey report . Later on after filling all the loopholes, I assisted the relationship managers in various ICICI Banks in actual sales of a few plans like Focused Bluechip Equity Fund, Dynamic Fund, Discovery Fund, Fixed Maturity Plan, Capital Protection Plan and US Bluechip FundOther creators -
Honors & Awards
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Applause award for driving internal communications and driving Edgeverve brand
Kartik Murugan - Marketing Head, Edgeverve
Award for driving exceptional internal brand awareness and delivering big impact
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Best project of the quarter
Edgeverve
Awarded as one of the best teams in the quarter for creating a practical thought leadership digital magazine called The Edge Quarterly. The magazine received 30,000+ views in just a month.
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National Silver Star in HDFC Private Banking Group
Group Head - HDFC Private Bank
National Silver Star: Received an award on “Highest Customer Engagement” for Excellence in Consumer Engagement and driving business through the same from Group Head Mr. Nitin Rao HDFC Private Banking
Languages
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English
Native or bilingual proficiency
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Hindi
Native or bilingual proficiency
More activity by Soumya
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How can banks shift from a transactional ecosystem to building a more relationship oriented one? In the recent ‘Insights From Inside’ podcast…
How can banks shift from a transactional ecosystem to building a more relationship oriented one? In the recent ‘Insights From Inside’ podcast…
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We’ve got something special for India’s 78th Independence Day celebrations 🇮🇳 From today to 15th August, Eloelo is offering a bonus of 78…
We’ve got something special for India’s 78th Independence Day celebrations 🇮🇳 From today to 15th August, Eloelo is offering a bonus of 78…
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Congratulations to my daughter Ava for being recognized by the fantastic Henrik Lundqvist Foundation that she was a proud member and now an even…
Congratulations to my daughter Ava for being recognized by the fantastic Henrik Lundqvist Foundation that she was a proud member and now an even…
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We’re excited to announce the opening of our Global Partnership Office in Bengaluru, India’s Silicon Valley! This marks a major milestone in…
We’re excited to announce the opening of our Global Partnership Office in Bengaluru, India’s Silicon Valley! This marks a major milestone in…
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First Principles Thinking brings radical shift in problem-solving. It breaks down complex concepts into their fundamental components, allowing for a…
First Principles Thinking brings radical shift in problem-solving. It breaks down complex concepts into their fundamental components, allowing for a…
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Ease, engagement, and experience – the cornerstones of customer delight. Exploring these facets and more in the first episode of our podcast…
Ease, engagement, and experience – the cornerstones of customer delight. Exploring these facets and more in the first episode of our podcast…
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How can technology modernization help banks and credit unions in Canada evolve? In the latest episode of our podcast series ‘Insights from…
How can technology modernization help banks and credit unions in Canada evolve? In the latest episode of our podcast series ‘Insights from…
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In the spotlight for their incredible contributions! Our people strengthen the very foundation from where we accelerate digital innovation for…
In the spotlight for their incredible contributions! Our people strengthen the very foundation from where we accelerate digital innovation for…
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