Soumya Saxena

Soumya Saxena

Bengaluru, Karnataka, India
2K followers 500+ connections

About

Inquisitive, Quick learner, Story teller personally, and a Marketeer…

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Activity

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Experience

  • Intellect Design Arena Ltd Graphic

    Intellect Design Arena Ltd

    Bengaluru, Karnataka, India

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    Bengaluru, Karnataka, India

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    Bengaluru Area, India

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    Mumbai Area, India

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    Mumbai Area, India

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    Mumbai Area, India

Education

  • Welingkar Institute of Management Graphic

    Welingkar Institute of Management

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    Activities and Societies: Class Representative for a batch of 120 Students

    PGDM - Marketing

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    Activities and Societies: • Class representative at I.T (P.G) College for a batch size of 180 • Core member of the Editorial committee of AACET at I.T (P.G) College

    BSC Biology

Volunteer Experience

  • Volunteer

    Ascet

    - Present 15 years

    Economic Empowerment

    Core member of the College NGO working towards Women Empowerment

Projects

  • Engaging audience through Print

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    The project recognises case studies of successful attempts of capturing audience through innovative Print solutions. All the case studies are with respect to Indian Companies.

  • Brand Development and New Customer Acquisition at ICICI Prudential AMC

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    The project consisted of analysing the loopholes in the brand and filling it along with B2C sales of 15 Lakhs

    A survey was conducted between all the bank relationship managers of HDFC and ICICI bank in Mumbai and their grievances were resolved. After that a survey among 50 customers of ICICI bank in Mumbai was done to find out their perception towards mutual funds and ICICI Prudential Mutual Funds. There are various factors like demographic status, lifestyle, risk taking nature and…

    The project consisted of analysing the loopholes in the brand and filling it along with B2C sales of 15 Lakhs

    A survey was conducted between all the bank relationship managers of HDFC and ICICI bank in Mumbai and their grievances were resolved. After that a survey among 50 customers of ICICI bank in Mumbai was done to find out their perception towards mutual funds and ICICI Prudential Mutual Funds. There are various factors like demographic status, lifestyle, risk taking nature and financial awareness which might govern the way customers respond to mutual funds. All these factors are explained in the survey report . Later on after filling all the loopholes, I assisted the relationship managers in various ICICI Banks in actual sales of a few plans like Focused Bluechip Equity Fund, Dynamic Fund, Discovery Fund, Fixed Maturity Plan, Capital Protection Plan and US Bluechip Fund

    Other creators
    • Ankur Arora
    • Alisha Seth

Honors & Awards

  • Applause award for driving internal communications and driving Edgeverve brand

    Kartik Murugan - Marketing Head, Edgeverve

    Award for driving exceptional internal brand awareness and delivering big impact

  • Best project of the quarter

    Edgeverve

    Awarded as one of the best teams in the quarter for creating a practical thought leadership digital magazine called The Edge Quarterly. The magazine received 30,000+ views in just a month.

  • National Silver Star in HDFC Private Banking Group

    Group Head - HDFC Private Bank

    National Silver Star: Received an award on “Highest Customer Engagement” for Excellence in Consumer Engagement and driving business through the same from Group Head Mr. Nitin Rao HDFC Private Banking

Languages

  • English

    Native or bilingual proficiency

  • Hindi

    Native or bilingual proficiency

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