Tushar Charde

• Drove the Brand strategy for Club Mahindra 25, Bliss, GoZest leading to an increase in 7% increase in mindshare & 38% growth in membership sales
• Led multiple 360-degree brand campaigns across TV, Radio, Print, BTL activations, Paid marketing, PR, Social channels, Digital Channels and Club Mahindra Community leading to revenue contribution of Rs.50 Cr in FY21
• Led cross-functional projects with COO, CMO, Resort Head & member experience Head and achieved 92% average occupancy for 100+… Show more

• Drove the Brand strategy for Club Mahindra 25, Bliss, GoZest leading to an increase in 7% increase in mindshare & 38% growth in membership sales
• Led multiple 360-degree brand campaigns across TV, Radio, Print, BTL activations, Paid marketing, PR, Social channels, Digital Channels and Club Mahindra Community leading to revenue contribution of Rs.50 Cr in FY21
• Led cross-functional projects with COO, CMO, Resort Head & member experience Head and achieved 92% average occupancy for 100+ resorts across India, Finland, Thailand, Dubai
• Led the product development of GoZest membership and generated 10,000 membership sales in 2 years
• Launched 15 new resorts and generated average occupancy demand of 75% within the first 3 months of the launch
• Planned & implemented the Brand repositioning & strategy to achieve uplift in acquisition & consideration amongst the target segment 26-38 years old in line with shifting consumer mindset & changing category dynamics
• Led the development of marketing automation journeys like Resort recommendation engine for effective demand shift to low-demand resorts through CleverTap & Salesforce Marketing Cloud platforms, leading to a 32% reduction in holiday booking cancellation
• Increased digital referral leads generation by 300% through channels across member website, app, Club Mahindra community, blog, WhatsApp, and direct marketing channels Show less

• Led the Go-to-market strategy for One Globe Trade Account and achieved 13% growth in acquisition
• Led identification of top 10 emerging markets using micro clustering for the sales channel leading to 68% market penetration in new markets
• Managed the media mix, communication strategy, content strategy to drive brand recall and awareness
• Collateral creation like welcome kits, posters, leaflets, brochures, kiosks, etc. and deployment at branches
• Created New Sales toolkit… Show more

• Led the Go-to-market strategy for One Globe Trade Account and achieved 13% growth in acquisition
• Led identification of top 10 emerging markets using micro clustering for the sales channel leading to 68% market penetration in new markets
• Managed the media mix, communication strategy, content strategy to drive brand recall and awareness
• Collateral creation like welcome kits, posters, leaflets, brochures, kiosks, etc. and deployment at branches
• Created New Sales toolkit, Client & user onboarding process with addition of new VIP customer experience process
• Managed Marketing calendar & BTL brand activations with industry bodies to acquire new customers
• Handle Pan India product launches and execution of communication campaigns
• Responsible for tie-ups, participation, and sponsorships in trade exhibitions and focused industry events Show less

 Understand the client requirements and Identify the problem statement from the data
 Define objectives based on the problem statement
 Own and Manage responses to client RFPs & build capability documents, deal briefs, marketing collaterals etc.
 Identify the right skills sets required, identify the right resources, resource time required, tools and systems required
 Define Pricing strategy based on the resource and infra requirements
 Pre sales activities and liaison… Show more

 Understand the client requirements and Identify the problem statement from the data
 Define objectives based on the problem statement
 Own and Manage responses to client RFPs & build capability documents, deal briefs, marketing collaterals etc.
 Identify the right skills sets required, identify the right resources, resource time required, tools and systems required
 Define Pricing strategy based on the resource and infra requirements
 Pre sales activities and liaison with the Sales team
 Create Project plan and presentation for solutions strategy
 Concept level approval from the client, agreement and implementation of execution strategy
 Collaborating with Vertical heads for final execution of the project
 Creative and content briefing, production of content and collaterals etc.
 Internal branding, briefing for Emailer, website branding, leaflets, ID cards, standees, posters, etc.
 Coordination with Content, creative and development team
 Taking care of Brand Compliance, Content review, Versioning, templates etc. and Taking Approval from clients
 Event Management
 Consulting and Recommendations Show less

1. Research study to determine overall attractiveness of a country in Europe and African Continent for the future expansion of SBI.
2. Feasibility check for the countries in Europe and Africa based on Macro economic factors and Banking sector maturity factors, recommending SBI with countries for expansion.
3. Research study to understand the marketing and operational approach of foreign banks in India, interviewing foreign banks and Representative offices

1. Managed finances and events related to career orientation program
2. Organized a two day Career orientation program at ‘Sharda Mahila High School’, Nagpur for students of Std. 9th and 10th in 2011; developed orientation material and managed the event
3. Organized blood donation camps in 2011 in association with Radio Mirchi and 2012 at Dinanath High School, Nagpur