Yash Prasad

Yash Prasad

Marketing@ITC | IIM L’24 | Career & Startup Mentor | Ramjas’22

Guwahati, Assam, India
500+ connections

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About

Currently an AUT in Trade, Marketing, and Distribution based out of the Guwahati branch.

I have an MBA from IIM Lucknow and a B.Com (H) from Ramjas College, Delhi University.

I am pursuing my passion for marketing. I secured a PPO from ITC, one of India's largest and most diversified conglomerates, after completing a successful internship with their India Tobacco Division, where I presented my solutions to the CEO.

Besides my academic and professional pursuits, I also founded Qcademics, an education consulting startup that has helped over 200k+ students make informed decisions about their education. With over 26k+ followers on social media, we have built a strong online presence and community, and we continue to expand our reach and impact daily.

I am always eager to learn new things and explore new opportunities. I am also passionate about Social Media Marketing, Brand Marketing, Brand Strategy, Brand Management and Design, and I use these skills to create engaging and innovative content for my audience and clients. My goal is to use my knowledge and experience to make a positive difference in the world and help others achieve their goals. If you want to connect or learn more about my work, please feel free to reach out!

Activity

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Experience

  • ITC Limited Graphic

    AUT (Marketing)

    ITC Limited

    - Present 2 months

    Guwahati, Assam, India

    Currently an AUT in Trade, Marketing, and Distribution based out of the Guwahati branch.

  • StockGro Graphic

    Marketing Intern

    StockGro

    - 2 months

    Worked on a community building program focused on increasing engagement and promoting financial literacy among students.

  • Takshashila Consulting Graphic

    Strategy Intern

    Takshashila Consulting

    - 2 months

    Received PPI

    Prepared a comprehensive report on a 3-year growth plan for a ₹500Bn+ market cap Commercial Vehicle company.

  • ITC Limited Graphic

    Marketing Intern

    ITC Limited

    - 3 months

    Kolkata, West Bengal, India

    Presented to CEO | Awarded PPO

    Worked as part of the consumer experience team at the India Tobacco Division.

  • Qcademics Graphic

    Founder

    Qcademics

    - 2 years 10 months

    Delhi, India

    Built a first-of-its-kind student consulting platform to provide solutions to all queries pertaining to academia. Gained 26K+ followers across different social media handles and impacted the decision-making of over 200K+ students.

  • redBus Graphic

    Marketing Intern

    redBus

    - 1 month

    Worked on a project to expand rPool's corporate customer base. Conducted market research and analysis to develop an effective pitch and identified high-traffic areas in Delhi to efficiently reach our target audience.

Education

  • Indian Institute of Management, Lucknow Graphic

    Indian Institute of Management, Lucknow

    Master of Business Administration - MBA Finance & Marketing 76.72%

    -

    Activities and Societies: • Core Member, Team Ignicion • Core Member, Placement Operations

  • Ramjas College, Delhi Graphic

    Ramjas College

    Bachelor of Commerce - BCom Business/Commerce, General 8.83 CGPA (IR-4, 2nd Year)

    -

    Activities and Societies: • VP, Ramjas Consulting Society • Joint Secretary, Commerce Society, • VP, Focus-Film Making & Photography Society • Core Member, International Film Festival • Core Member, Annual Art Festival • Member, The Startup Edge • Member, Melange- Fine Arts Society • Member, Enactus Ramjas

  • DAV Public School, Bistupur, Jamshedpur

    XII Commerce with Maths 91.8% in XII (IR-4) & 10 CGPA in X (IR-1)

    -

    Activities and Societies: • Dy. Head Boy, Batch 2018-19 • Head of Media Logistics, DB MUN 2018 • Organising Committee, Ecstasy 2018 • Core Member, Ascent 2018 • Organising Committee, Aurora 2018

Volunteer Experience

  • Namami Gange Graphic

    Student Volunteer

    Namami Gange

    - 2 months

    Environment

    Volunteered for different cleanliness initiatives coordinated by the Ministry of Jal Shakti as part of the Namami Gange Mission.

Projects

  • Ministry of Tourism, Uttar Pradesh

    -

    Implemented a comprehensive destination packaging overhaul aimed at achieving a 10-fold increase in tourist numbers, strategically tailored for over 10 locations and aligned with the preferences of 4 distinct customer segments.

  • Office of Member of Parliament

    -

    Led a district-wide awareness campaign involving over 200 students, orchestrating a collective effort to promote awareness and engagement.

  • Manu Industries: Product Development

    -

    Achieved a total revenue surpassing ₹1.1 million by creating a diverse product portfolio consisting of over 10 toys. Additionally, conceptualized and designed four Flash Card products that collectively sold more than 85,000 units nationwide.

  • Chase Infrastructure Market Entry Project

    -

    Modeling the Business and Financial Aspects of uPVC Extrusion and the Fabrication of uPVC Pipes, Doors, and Windows and Creating a Franchise-Based Business Model Canvas for M-sand and Interior Designing

Honors & Awards

  • First Runner-Up: 'The Social Room'

    Masters Union: School of Business

  • Second Runner-Up: 'Markopolis'23'

    MarGene - The Marketing Club of NMIMS Bangalore

  • National Winner: 'GTM Case by FreslyPicks'

    FreshlyPicks

  • Campus Finalist: 'Accenture B-School Next-Horizon Strategy Challenge'

    Accenture Strategy

  • National Top-5: 'Harisson Bags Growth Hack Challenge'

    Harisson Bags

  • Winner : 'Fabster' Poster Making Competition

    IIM Lucknow

  • Winner : 'M-AD Pitch', Manfest Varchasva

    IIM Lucknow

  • Winner : 'Marketing Ushus' M-Plan Competition

    Christ University, MBA

  • Rank - 158 : 'Creative Shock' International Case Competition

    Creative Shock

  • First Runner-Up : 'Munadi' Online Video Making Competition

    Rashtriya Kala Manch

  • Second Runner-Up : 'House of Hurdle' Business Case Competition

    Gargi College, University of Delhi

  • First Runner-Up : 'Masla' Business Case Competition

    Gargi College, University of Delhi

  • Winner : 'Rural Retalé' Social Case Competition

    Shri Ram College Of Commerce (SRCC)

  • Winners : 'Yuva Spandana' Business Case Competition

    Shyam Lal College, University of Delhi

  • First Runner-Up : 'Prayas' Video Making Competition

    NIT Jamshedpur

  • Second Runner-Up : 'Toddlers to Tycoon' Sales Pitch Competition

    NIT Jamshedpur

  • Winner : 'Studio 111' Video Editing Competition

    National Science Expo 2018

  • Second Runners-Up : 'Teenpreneur' B-Plan Competition

    NIT Jamshedpur

  • Winner : 'AD-ZAP' Advertisement Making Competition

    Arka Jain University

  • Winners : 'Chanakya Niti' Strategy Case Competition

    Arka Jain University

  • First Runners-Up : ' Battle of Bands '

    Jamshedpur Public School

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