CLEMENCE DUJARDIN
A note from the editor
Lana Thompson - Editor
IGA Launches and so much more
larity of Crash Games has been going for a few years now.
We are really excited with what we have in-store for our attendees for the IGA Awards it will be bigger than ever and already we have the wonderful support of some leading sponsors and many more will be announced in the coming months.
On the magazine and we have a super exclusive interview with the Managing Director of Gaming at Entain, Ciara Nic Liam, along with the superb Clemence DuJardin the CEO of MyAffiliates, Tim Cullimore returns with a wonderful article and the history of the success of Crash Games plus so much more.
Enjoy the summer and will be back with you soon with more exciting news.
Welcome to the latest edition of the Infinity Gaming Magazine and with August rapidly approaching the launch of the 18th instalment of the biggest event of the calendar year, the International Gaming Awards (IGA), which over the years has raised hundreds of thousands for deserving charities.
For the first time ever it will be held outside of the UK, on the 19th January it will be hosted in Barcelona with a bigger venue offering more than ever attendees from around the world. Indeed categories have been launced and nominations are open.
Not just this but the IGA has included in categories for the very first time “Crash Game Developer” of the year, this is the first time Crash Games has ever been recognised, even thou the huge popu-
“To Infinity and Beyond!”
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The
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Interview with Ciara Nic Liam
Managing Director, Gaming at Entain Group
Ciara many thanks for speaking to us today and can we start by asking about your career in the gaming industry, where did it all start?
Absolutely! My journey in gaming began in 2012 at Paddy Power as a Casino and Poker Product Executive. It was a steep learning curve—I didn’t even know what an API was when I started! This role laid the foundation for my career, teaching me product management fundamentals. I led mobile-first projects, collaborated across product areas, and managed significant platform upgrades.
After that, I made the move to Gibraltar to join the Rank Group during a major phase of investment in their digital business. I was part of the senior team driving digital transformation, platform migration, and building the digital team from scratch for Grosvenor. At William Hill, I started as Head of Gaming and later became Director of Gaming, gaining international market experience.
I then joined Betsson in Malta as Product Director and later as Commercial Director for Gaming. It was my first experience with such a large, multi-brand, multi-market company, and the scale of operations was eye-opening. I led the gaming commercial strategy across
over 25 brands, focusing on aligning our roadmap with the needs and voices of each brand.
After getting married, my wife and I moved back to Gibraltar, where I joined Entain as their Product Director for Gaming and I’ve since been promoted to MD, Gaming. Each role has brought unique challenges and opportunities, but I genuinely love what I do and couldn’t imagine working anywhere else!
You have had a long career so far starting with Paddy Power, do you already feel like a veteran within the business?
You know, it really depends on the day! Gaming has been my world for as long as I can remember—it’s where I’ve grown up and where I’ve built my career. Along the way, I’ve met most of my friends and even my wife through this industry, and the learning curve has been steep and rewarding. Working with top companies has allowed me to witness firsthand the major shifts in the industry. Each role I’ve taken on, whether in product management or strategic leadership, has deepened my understanding of how things work in this sector.I’m also constantly inspired by my colleagues at Entain who have been here for over
20 years—that’s incredible dedication. I look up to so many people within Entain and across other B2C and B2B companies.
Most if not all the companies you have worked for are blue chip companies, is that something you have consciously made an effort to do?
It’s been a deliberate choice to work for blue chip companies. I thrive in large, intricate organisations where the challenges are substantial, and the outcomes of your work have a profound impact. They provide a special mix of stability, resources, and chances for advancement that resonate with my career goals. Working with industry leaders such as Flutter, Rank, Evoke, Betsson, and Entain has positioned me right at the cutting edge of innovation and strategic growth in the gaming sector.
Looking at diversity & inclusion which you are a great supporter, how does Entain currently work towards this?
D&I is key to sustainability and success. Entain’s goal is to attract, engage and retain the best talent globally, bringing the best thinking to our business from inside and outside of our industry.
Entain’s ambition is to make surethat everyone feels valued, respected and included, and the business is wholly committed to tackling inequalities and creating a diverse and inclusive workplace. Just one of the initiatives set up by the business is a dedicated and global Women@Entain network, which gives women at Entain the chance to connect, collaborate, celebrate and inspire each other. It’s all about creating a culture where everyone feels safe and empowered, and everyone can thrive.
Do you feel that this subject still has a long way to go not just within the gaming industry but in business in general?
D&I initiatives still have a long road ahead, not just in gaming but across all industries. While many companies are making strides, there are significant challenges that demand our attention.
Achieving diversity in leadership remains a major hurdle. Role models are crucial here—employees need leaders they can look up to and learn from. The fact that we at Entain have a female interim CEO and diverse Board is brilliant, and a fantastic example not only to the rest of the industry, but also other FTSE100 businesses.
At Entain, where I focus on leading people in mostly product and tech-
nology roles, I’ve witnessed efforts to break down barriers. For example, we actively promote opportunities for talented young women from diverse backgrounds – and their skills in coding, project management, and customer experience have beeninvaluable.
Addressing bias and discrimination is another critical area of focus. Continuous training and awareness are integral at Entain. I appreciate how our recruitment teams openly discuss these issues and monitor progress throughout the hiring process.
While there’s positive momentum, creating genuinely inclusive workplaces requires ongoing dialogue and concrete actions. It’s heartening to see steps being taken, but we must persist in driving meaningful change across the entire industry.
How important is diversity and inclusion to a workforce and do you think some companies do not take is seriously as they should?
D&I are vital for a workforce for several key reasons. Firstly, having diverse teams brings such a rich mix of perspectives, experiences, and ideas to the table. This diversity is like fuel for innovation and creativity because different viewpoints naturally lead to more thorough problem-solving and smarter decision-making. Whenever I put together a team to tackle a challenge, I always make sure to include a diverse range of perspectives—it’s essential for finding robust solutions.
Secondly, D&I play a huge role in creating a workplace culture where every single employee feels genuinely valued, respected, and empowered. When people feel included and supported, it’s amazing how much more engaged, productive, and committed they become in their roles.
Moreover, embracing diversity isn’t just
Ciara Nic Liam Exclusive Interview
about internal benefits; it’s also crucial for understanding and meeting the diverse needs of our customer base at Entain. By actively listening to and empathizing with different customer perspectives, we’re able to innovate better products, deliver superior services, and create truly exceptional customer experiences. With millions of customers every year, it’s absolutely in our best interest to ensure their voices are heard and represented in everything we do.
Unfortunately, not every company sees the importance of D&I as they should. Some view these initiatives as optional or less critical compared to other business goals. But this mindset can really lead to missed opportunities in innovation, challenges in attracting top talent, and ultimately, it can impact overall organizational success.
Yourself and indeed Entain have taken part and supported the
Women in Gaming (WIG) Diversity & Inclusion Awards for many years now, how important do you think is it for events like this are to the industry?
Events like the Women in Gaming (WIG) Diversity & Inclusion Awards are incredibly important for the industry. They shine a spotlight on the achievements of women and promote diversity across gaming. These events not only celebrate success but also inspire others to champion inclusivity in their own organisations. Being part of such initiatives at Entain has been personally fulfilling, as they highlight our commitment to fostering a diverse and inclusive workplace where everyone has equal opportunities to thrive. I believe these events play a vital role in driving positive change and shaping a more equitable future for the gaming industry.
Do you think there is al lack of in-
dustry support still for women and networking, learning and being inspired by each other?
Yes, I do think there’s still a lack of industry support for women in terms of networking, learning, and drawing inspiration from each other. While progress has been made, there’s a clear need for more opportunities and platforms dedicated to empowering women in gaming. Events like networking sessions, mentorship programs, and conferences specifically tailored to women can make a significant difference. These avenues not only provide valuable connections but also foster a sense of community and encouragement among women professionals. At Entain, supporting initiatives that promote women in gaming has been a priority, and I believe industry-wide support for such efforts is crucial for advancing equality and inclusion in our field.
Ciara Nic Liam Exclusive Interview Continued
In your opinion Ciara what makes the WIG Diversity Awards a must to attend event?
The Women in Gaming (WIG) Diversity Awards are a must-attend event for several reasons. They celebrate the achievements of women in gaming, offering inspiration and motivation. It’s a great opportunity to network with diverse professionals and build supportive connections. Plus, these awards highlight the importance of diversity and inclusion in our industry, encouraging more companies to prioritize these initiatives. Personally, attending aligns with my commitment to promoting diversity at Entain and beyond, and it’s a chance to learn from industry leaders and celebrate progress together.
In the past have you ever felt that your gender was an obstacle in progressing your career?
No, I haven’t personally felt that my gender was an obstacle in progressing my career. However, being the mom of a one-year-old baby boy has certainly presented challenges, especially with the significant travel demands of my new role. Balancing professional responsibilities with family commitments can be demanding, but I’m grateful for the support I receive from my boss and Entain. Their understanding and flexibility have been crucial in managing these expectations and responsibilities effectively.
To that do you think the industry and business in general is improving over the years?
Yes, I believe the industry and businesses in general are improving over the years when it comes to supporting work-life balance and diversity. There’s a growing recognition of the importance of accommodating diverse needs and circumstances, including those of working parents. Many companies are implementing flexible work arrangements,
parental leave policies, and supportive cultures that prioritize well-being alongside career development. While there’s still progress to be made, I’m optimistic about the positive direction and increasing awareness around these issues across industries.
Having said all that above, would you recommend to anyone a career in the gaming industry, do you think it offers a great career path for women?
Absolutely, I would recommend a career in the gaming industry to anyone, including women. It offers a dynamic and rapidly evolving environment with plenty of opportunities for growth and innovation. The industry values skills and talent, regardless of gender, and there’s a push towards greater diversity and inclusion. As more companies prioritize these values, there are increasing opportunities for women to thrive and advance in various roles—from game development and technology to marketing, operations, and leadership positions. It’s an exciting field where creativity, technology, and business intersect, making it a compelling career choice for anyone passionate about gaming and looking to make an impact.
Having said all that above, would In closing Ciara, how did you get
into the gaming industry yourself and can you imagine working in another business at all?
Growing up in Ireland, betting was pretty much a way of life at home, especially with my mom running a racecourse in Cork and Paddy Power was a household name. When I left my Graduate Programme as an Assistant Brand Manager at Procter & Gamble, I applied for a CRM and Marketing role in gaming, however it was a recruiter who saw something more in my CV and urged me to explore broader opportunities at Paddy Power.
On one of my many interviews I had for that role, one of the directors threw me off guard by asking if I knew what an API was. Honestly, I had no clue at the time. After the interview, as the hiring manager walked me out, he asked how it went. I confessed that I was stumped by that question. Surprisingly, he smiled and assured me that if I landed the job, I’d have a chance to learn. I mentioned that I had quickly Googled it while waiting for him and managed to grasp the concept. We had a brief chat about it, shook hands, and I left feeling unsure about my chances —but against all odds, I got the job. It was a memorable start to my journey in gaming!
Reflecting on my career, there have been many instances like that—where personal experiences and problemsolving skills proved more valuable than simply checking off qualifications on paper. I thrive in interviews where I can share stories of leading teams through projects, navigating change, and learning from challenges along the way.
As for working in another industry? I honestly can’t imagine it. The gaming industry is so dynamic and fast-paced, blending innovation with customer engagement in a way that keeps me hooked. It’s been a fulfilling journey so far, and I’m excited to see where it takes me next.
Gavin Isaacs The New Boss At Entain
Entain has announced after a lengthy search that Gavin Isaacs has been appointed as Chief Executive Officer (“CEO”), effective from 2 September 2024.
Gavin has over 25 years of experience across the global sports betting, gaming and lottery industries. His broad leadership experience has been built through previous roles within companies including Scientific Games Corporation, DraftKings Inc, SB Tech, Bally Technologies Inc, and Aristocrat Technologies. In 2022, Gavin was inducted into the American Gaming Association’s Hall of Fame, reflecting his extensive industry expertise leading and building a wide range of businesses.
In line with the previously announced
succession plan, and to support a smooth transition, Stella David will work alongside Gavin Isaacs before succeeding Barry Gibson as Chair of Entain following his retirement on 30 September 2024.
Barry Gibson, Chair of Entain, said: “On behalf of the Board, I am delighted to welcome Gavin to Entain. We are confident that his proven leadership and operational experience mean that Gavin is the right person to take Entain into its next chapter. I would also like to thank Stella David and Entain colleagues for the significant operational improvements and progress made so far towards our strategic priorities.”
Stella David, Interim CEO & Chair Designate, said: “I am looking forward to working with Gavin and transitioning
into my new role as Chair of this fantastic business. The positive progress we have already achieved means the business has strong building blocks in place for the future. I am confident that with Gavin’s leadership we will realise the ambitious plans that we have for Entain.”
Gavin Isaacs, said: “I am very excited to be joining Entain. The company’s iconic brands, exceptional talent and ongoing execution of its refocused strategy will enable the business to return to a leadership position across all aspects. I am confident that Entain has an extremely bright future, and I look forward to leading the Group in capitalising on the opportunities ahead and creating value for all its stakeholders.”
Gambling In Russia: ONE IN AND ANOTHER OUT
In a strategic move prompted by geopolitical tensions and economic headwinds, LET Group Holdings, a prominent developer and operator of integrated resorts across Asia, is gearing up to divest its ownership stake in the Tigre de Cristal casino resort, situated in Russia’s Primorye gambling zone. An upcoming shareholder meeting spearheaded by the group’s subsidiary, Summit Ascent Holdings, will chart a course for the potential sale of this once-promising venture.
The Primorye gambling area, nestled in Russia’s far eastern region, was conceived as an ambitious endeavor to emulate the success of the iconic Las Vegas Strip. Envisioned as a hub for international tourism, the grand plan entailed the development of 11 distinct casino resorts, offering visitors a diverse array of entertainment and hospitality experiences.
Spearheading this ambitious initiative was the Tigre de Cristal casino resort, a $170 million property that opened its doors in 2015. Developed by the esteemed Melco Resorts and Entertain -
ment, this pioneering establishment aimed to set the stage for Primorye’s transformation into a world-class gambling destination.
However, despite initial optimism, the resort’s performance fell short of expectations, prompting Melco’s chairman, Lawrence Ho, to divest his majority stake in the project as early as 2017.
The challenges faced by Tigre de Cristal were further compounded by the onset of the COVID-19 pandemic, which dealt a severe blow to the global tourism and hospitality industries. As if this wasn’t enough, the geopolitical tensions arising from Russia’s invasion of Ukraine added another layer of complexity, with Western nations imposing stringent economic sanctions on Russian entities and individuals.
In the face of these mounting obstacles, LET Group Holdings, through its Summit Ascent Holdings subsidiary, has made the strategic decision to explore the sale of the Tigre de Cristal resort. The upcoming shareholder meeting, led by chair Andrew Lo, will focus on devising a divestment strategy that
maximizes value for the group, despite the challenging circumstances.
The potential sale of the Tigre de Cristal resort, however, presents its own set of challenges. Nations opposed to the ongoing conflict in Ukraine could potentially impose sanctions on asset transactions involving Russian entities, further complicating the divestment process. These intricate considerations will be at the forefront of discussions during the shareholder meeting.
Adding to the woes of the Primorye gambling area is its apparent lack of international appeal. A report from October 2023 revealed that while 3.1 million people visited the area in the first nine months of the year, a mere 56,000 of them were foreign tourists. This stark contrast highlights the region’s struggle to attract global visitors, further undermining its aspirations as a world-class gambling destination.
As of the time of this writing, Tigre de Cristal stands as one of the only two operational casino resorts in the Primorye area, the other being
Shambala, which opened its doors in 2020. Both properties have suspended their respective Phase 2 development plans, underscoring the region’s diminishing allure and the challenges faced by its stakeholders.
LET Group Holdings’ decision to potentially divest from the Tigre de Cristal resort reflects a broader strategic realignment in response to evolving market dynamics and geopolitical realities. As the global gambling landscape continues to shift, industry players must remain agile and proactive, making difficult decisions to safeguard their long-term interests and ensure sustainable growth.
The upcoming shareholder meeting will serve as a pivotal juncture for
LET Group Holdings, as stakeholders engage in constructive dialogue and deliberations to chart the most advantageous course of action. While the divestment of the Tigre de Cristal resort may be a difficult decision, it underscores the group’s commitment to adapting to changing circumstances and prioritizing its long-term financial stability.
Crimea new gambling zone permitted by Russia
The Russian Federation has approved the development of a casino development in the Crimean Peninsula. The Federation Council has granted approval for the establishment of a gambling zone within the confines of the passenger terminal at the Yalta Seaport
in Southern Crimea.
The decision to introduce a gambling zone in the heart of Yalta’s maritime gateway is a strategic move aimed at creating a favorable investment climate for the tourism industry. Authorities anticipate that this initiative will catalyze dynamic growth within the urban district, positioning it as an attractive destination for both domestic and international visitors. Exactly which international visitors it is aiming for is not known but highly unlikely to be any western nationals at all!
In an official release on the decision through state controlled news services it said:
The federal law establishes the possibility of placing a gambling zone within the boundaries of land plots on the territory of the passenger terminal of the Yalta seaport of the Republic of Crimea, also clarifies the mechanism for compensation for real damage and criteria for selecting land plots for the creation of gambling zones in case of a change in the boundaries of the gambling zone created on the territory of the Republic of Crimea.
The Federation Council Committee on Economic Policy noted that this will contribute to the dynamic development of the urban district by creating a favorable investment climate in the tourism sector, ensure the socio-economic development of the region as a whole, increase the standard of living of the population, and significantly increase tax revenues to the budget of Crimea.
The law also provides for the granting of powers to the executive authorities of the federal city of Sevastopol to control the distribution of outdoor advertising.
UK Expected To Be Second Only Behind US
The UK’s online gambling industry has reached the second spot on the global leaderboard, according to the latest data from Statista, the UK is expected to generate an estimated £11.01 billion (€12.80 billion) in sales by the end of 2024 and would trail only the United States, which is forecasted to amass approximately £18.41 billion in sales this year. Australia comes third again expected to earn £8.11 billion in the projected year.
The COVID-19 pandemic served as a significant catalyst for the growth of the UK’s online gambling industry. As physical casinos and sports venues were forced to close their doors, many bettors transitioned their activities to
the digital sphere, seeking alternative outlets for their gambling impulses. This shift has proven to be more than just a temporary phenomenon, as the industry has continued to grow even as the world gradually returns to normalcy.
The national lottery remains a perennial favourite, the industry has also witnessed a growth in popularity for less traditional gambling activities. Sports betting, particularly on niche sports like cricket, tennis, boxing, rugby, and golf, has emerged as a significant contributor to the industry’s growth, with the average monthly spending on these activities exceeding £200.
However, the rapid expansion of the UK’s online gambling industry has not
been without its challenges. Concerns have been raised about the potential for addiction, financial ruin, fraud, and other societal impacts. In response, the government has implemented measures to address these issues, such as stake limits for slot games and calls for additional safeguards, including affordability checks and improved public information.
As the UK’s online gambling industry continues to evolve, experts anticipate a sustained period of growth, with projections indicating a 3.84% annual increase in gambling revenues between 2024 and 2028.
A Year of Growth and Commitment: MyAffiliates’ Journey in 2024
By Clemence Dujardin Group CEO- MyAffiliates
As the CEO of MyAffiliates, I am delighted to share our progress and future plans in this special edition of Infinity Gaming Magazine.Reflecting on the past year,it is clear that 2024 has been a landmark year for us, characterised by significant growth and an unwavering commitment to fostering a diverse and dynamic industry.
One of the standout moments of this year was our recognition at the Women in iGaming (WIG) Diversity Awards in June, held in London. This event celebrated the industry’s ongoing dedication to diversity and inclusion, and it was a proud moment for MyAffiliates when our Integration Manager, Zivanka, won the Employee of the Year Award. Her exceptionalcontributions and commitment to excellence were acknowledged, reinforcing our belief in the power of a diverse and inclusive workplace. This award was not just a personal achievement for Zivanka but a testament to our broader efforts to cultivate an environment where all employees can thrive.
The WIG Diversity Awards also provides us with an invaluable opportunity for networking and collaboration. It allowed industry leaders to exchange ideas and forge new connections, furthering our collective goal of advancing inclusivity in the iGaming sector.
2024 also saw, three remarkable women from MyAffiliates participated in the Leadership Program by Saraoca. This program is designed to support and mentor women aspiring to leadership roles within the industry. The experience was transformative, and we are excited to renew our commitment by having more female employees join the next cohort,continuing to empower women and promote gender equality.
In terms of growth,2024 has proven to be a year of remarkable expansion and innovation for MyAffiliates. Despite facing global challenges, we have successfully broadened our operations into new markets, including Asia and South America. This expansion not only increases our global footprint but also diversifies our client base and enhanc -
es our market presence. Our development team has been particularly active this year, launching several new features that significantly enhance our affiliate marketing platform’s functionalities and user experience. Our clients have wellreceived these innovations and have praised the improved performance and efficiency of our platform. Our commitment to integrating cuttingedge technologies is evident in these updates, which aim to streamline affiliate marketing processes and provide our clients with a competitive edge in the industry.
Additionally, we have made strides in enhancing our internal processes and operational efficiency. This year, we have implemented advanced data analytics and automation tools to streamline our operations and improve overall efficiency. By leveraging these technologies, we have optimized our workflow, reduced manual errors, and accelerated decision-making processes.
Our focus on operational excellence has also led us to enhance our cyber security measures to better protect our clients’ data. We have invested in state-of-the-art security protocols and conducted regular audits to ensure that our systems remain secure against potential threats.
This commitment to safeguarding sensitive information underscores our dedication to maintaining the highest standards of data protection and trustworthiness.
Moreover, we have taken steps to improve our internal communication and collaboration tools. Upgrading our communication infrastructure has facilitated better coordination among teams, leading to increased productivity and more effective project management. These enhancements are part of our broader strategy to create a more agile and responsive organization.
By concentrating on these operational improvements, we aim to support our growth and ensure that we continue to deliver exceptional value to our clients. Our dedication to refining our internal processes and maintaining robust security measures reflects our commitment to operational excellence and client satisfaction.
In addition to our product innovations and sustainability efforts, we have placed a strong emphasis on community involvement and internal growth. We have expanded our internal training programs, focusing on up-skilling our team to ensure they are equipped to meet the evolving demands of the industry. These programs are designed to enhance both technical and soft skills, preparing our employees to excel in a rapidly changing environment.
Looking ahead, MyAffiliates remains focused on sustaining our growth
trajectory while continuing to prioritize diversity and inclusion. Our future plans are guided by three main pillars: innovation, talent development, and client satisfaction. Each of these pillars plays a crucial role in shaping our strategy and ensuring our continued success.
Innovation remains at the core of our strategic vision. As the affiliate marketing landscape continues to evolve, it is essential for us to stay at the forefront of technological advancements to maintain our competitive edge. We are dedicated to investing in research and development to continually enhance our affiliate marketing platform.
Our approach to innovation involves exploring new tools and methodologies that improve the efficiency and effectiveness of our services. We are committed to integrating advancements that streamline workflows, enhance data analysis, and support more effective campaign management. By focusing on these areas, we aim to provide our clients with cutting-edge solutions that address their evolving needs and help them achieve better results.
Additionally, we are dedicated to enhancing our service delivery by focusing on operational excellence and client support. Our commitment extends to refining how we interact with and support our clients, ensuring that they receive timely and effective assistance.
We have introduced new measures to streamline our support processes and improve responsiveness. This includes optimising our support infrastructure to provide quicker resolution of client inquiries and challenges. Our goal is to ensure that our clients can access help and resources efficiently, enhancing their overall experience with our services.
Available games:
Moreover, we are committed to regularly reviewing and updating our processes based on client feedback. By actively listening to and addressing client concerns, we aim to adapt our services to better meet their needs and expectations. This approach helps us to continuously improve our offerings and maintain high levels of client satisfaction.
These efforts are part of our broader strategy to enhance the value we provide to our clients and ensure that our services effectively support their affiliate marketing objectives.
Through these ongoing innovations, we aim to deliver superior value and support our client’s in navigating the complexities of the affiliate marketing industry. Our commitment to staying ahead of technological trends and improving user experience is central to our strategy for long-term success and client satisfaction.
Our second pillar, talent development, is critical to our long-term success. We recognize that our employees are our greatest asset, and fostering an environment where they can thrive is essential. Our recruitment process is designed to attract top talent from diverse backgrounds, ensuring a wide range of perspectives and ideas within our team.
Our commitment to talent development extends to fostering a collaborative and supportive work culture. We believe that a positive and engaging work environment is essential for driving innovation and achieving our collective goals.
This year, we have introduced several initiatives aimed at strengthening team collaboration and enhancing work place culture. We have implemented regular team-building activities and cross-departmental projects to encourage collaboration and strengthen relationships among team members. These activities are designed to break down silos, promote knowledge sharing, and create a sense of unity and shared purpose.
Additionally, we have invested in creating a more inclusive and supportive workplace culture. This includes promoting open communication, recognising and celebrating diverse perspectives, and ensuring that all employees feel valued and included. We regularly gather feedback from our team to understand their experiences and make improvements based on their input.
The third pillar of our strategy is client satisfaction. We are dedicated to delivering exceptional service and building
strong, lasting relationships with our clients. Our approach includes enhancing customer service, providing proactive support, and offering personalised solutions.
Personalised solutions are central to our approach. We work closely with our clients to understand their unique needs and develop tailored solutions that align with their business objectives. Transparency and communication are key, as we keep our clients informed about our product development and industry changes.
2024 has been a fantastic year for MyAffiliates so far. Our recognition at the WIG Diversity Awards and our achievements in growth, innovation, and client satisfaction emphasise our resilience and dedication to excellence. As we look to the future, we remain dedicated to advancing diversity, driving innovation, and enhancing client satisfaction. We extend our gratitude to Infinity Gaming Magazine and its readers for their continued support. Together, we can drive positive change and set new benchmarks for excellence in the iGaming industry.
Sit back and wait
there is a new government in the U.K.
By Tim Cullimore
Advisor, mentor, counsellor, Tim is a highly respected consultant to the casino gaming industry, whether land based or on-line, encompassing project management and operational analysis. He is an expert in risk and reward strategiesas well as successfully implementing change culture in several major European operations. Tim also represents and advises a number of key suppliers & manufacturers within the industry.
From dealer to CEO, in the U.K., Europe and North America, Tim has, for over 40 years, pretty much seen it all in Casino gaming. From running slot rooms where he had to frisk for guns to the running of the Ritz Casino in Mayfair London, arguably the most luxurious casino in the world, Tim has never stopped challenging what we think we know about casinos.
Tim is a renowned conference speaker and proud to have been visiting lecturer at the University of West London College of Hospitality and Tourism, as well as a listed industry expert for AlphaSights.
Things seem to change so quickly in life, business and politics, and the relationships between them become ever more entwined. Historically the gaming industry has attempted to keep a very low profile, hoping that politicians and those with a public voice would not notice them, so that the industry could maintain the status quo. I am sure that even during the early days of Vegas there were numerous discussions as how to balance the need for publicity to attract players, and the opposing need to stay under the radar and not attract too much attention.
To recap: the 2005 act allowed, for the first time, most forms of advertising, alcohol consumption on the gaming floor, live entertainment within the casino without special permission and access to the casino without having to complete a cumbersome and timeconsuming membership application.
Although these changes were welcomed by most operators and, also lets not forget, the majority of those members of the public who were visiting the casinos, there was still more that could be done to bring the industry up to date. The Gambling Commission and
the relevant politicians have agreed that the law is out of date, especially when taking into account the enormous changes in technology that have occurred since then.
So it has been with guarded optimism that those of us with a stake in U.K. casinos welcomed changes in legislation, nearly 20 years, yes, 20 years!, after the introduction of the afore mentioned amendments. Nobody can accuse the law makers of rushing into things.
But then, just as we thought progress
had been made, politics decided to raise its ugly head and complicate matters. After a period of political upheaval a general election was called, right at the moment when there was hope that the new legislation was to be imminently introduced. Subsequently there has been a change of Government, with the Labour party receiving a very large majority.
There was a rush to pass some legislation before the election, but sadly gaming legislation was not included. Neither was the Gambling white paper (the name for new legislation) included in the King’s Speech, which is the list of new laws that will be put before parliament by the new government.
So, what next? It looks very much like the gaming legislation may not be a priority for the new government. On the positive side, the new minister for gambling, Stephanie Peacock,
should have a good understanding of the industry as she was already covering this remit when she was in the opposition to government. Despite this, political insiders tell me that it is unlikely that there will be any movement within the 1 to 2 years, which is a shame as the work has already been done.
We can only hope that the new Members of Parliament can grasp the truth that the new legislation in no way puts those considered problem gamblers in greater harm, and in fact should make identifying those with problems more straightforward.
Don’t say we didn’t warn you!
I was interested to see that the European Gaming and Betting Association (EGBA) has announced figures showing a 14% increase in players using safety tools, some 21 million people in 2023. It is refreshing to see that the EGBA and
our industry continue to take seriously the harm a minority of players can suffer from, despite the major differences in rules and regulations from one European country to another. Equally, the help available in land based casinos varies enormously across the continent due in no small part to social norms and traditions, so to have created tools that are available to all, whilst trying to maintain some form of uniformity is no mean feat.
Whilst applauding this initiative it is also noteworthy that various continentwide operators are flagging up the growth and dangers of the illegal gambling black market. I have spoken before of the dangers of over regulation limiting the attractiveness of legal casinos to some players who may not be in a position to pass the high bar set by legislators with their Social Responsibility programmes and the draconian controls surrounding Anti Money Laundering laws.
I await with impatience a report pinpointing where the instances of illegal gambling are the most prevalent, but I will bet that they are principally in those countries where the legislators have made it the most difficult for bona fide companies to operate profitably. Where now are the misplaced intentions of the Swedish law makers for instance.
I hope those who drew up those restrictive laws give a thought to the thousands , if not hundreds of thousands of players who would be currently playing safely on legal sites or in respectable casinos, but who have now turned to illegal sites where even the promise of winning may not turn out to be a safe bet. Not only do many of these sites not guarantee a fair game with clear odds, but they actively encourage players into unsupportable debt and even deeper and deeper into the hands of money lenders.
The road to ruin is paved with good intentions, but when will some of
those making the laws listen to the professionals and not automatically believe they are the problem rather than the solution.
The ever-present concern for consultants
As a consultant I am often asked for my opinion on many gaming matters on an informal basis. There seems to be a belief in many quarters that the knowledge and contacts built up professionally over many years by a consultant or an advisor is some kind of human Wikipedia where research should be done and complex questions answered for free with the promise of great riches in some unspecified future,. Now I am talking here of a minority of those wishing to tap the brains of industry experts but speaking with my fellow consultants I find that the practise is very common. I would prefer not to be told that working on a certain project will be a) good for my profile (I’m too old for that) or b) will result in valuable share options if the project comes to frui -
tion. Actually, I would quite like some cash to pay for the time and expenses of putting together what is often a quite intricate resume of a potential project.
This task is made all the more difficult when we are working with clients in another country or even continent. Recourse is difficult when overseas invoices go unpaid. I have myself been unable to pay partners or other people operating alongside me due to the lack of propriety by clients, which no one wants to have to do and may damage long standing professional relationships.
I cannot overstate how much I respect those clients who in their own turn respect our agreements, they get more out of me due to that. And for those that do not respect even verbal agreements, they should be aware that our industry is relatively small and intimate, and conversations often turn to unreliable partners.
UltraPlay in 2024: New features and an improved platform
2024 has been a milestone year for UltraPlay, marked by significant advancements and a commitment to enhancing our platform. We have made an effort to improve the experiences of operators and gamers alike with new features and strategic alliances.
Casino Fun for Everyone
Our casino platform has been completely redesigned, and the new Frontend CMS lets operators customize their casinos to better reflect their brand identity. Our tool acts as a personal stylist for your online casino,
offering customized functionality and design.
UltraPlay strives to be player-centric. We’ve incorporated an array of thrilling features, including progressive jackpots, generous bonuses, and the everpopular Wheel of Fortune, ensuring there’s always something to keep them coming back for more.
Sports Betting, Spiced Up
What’s better than a sports betting platform that works towards providing an exceptional experience to users? UltraPlay has focused part of its efforts on
launching new features. Among them are accumulator bet boosts, real-time scores, and predictive match analysis. We have also added a bit of spice by launching our Telegram prediction bot, introducing a social element to gambling where players have the opportunity to share insights and strategy with like-minded iGaming enthusiasts.
Esports fans are in for a special treat as well. With a live stream feature and hybrid live betting model, we did our best to provide multiple means of making Esports betting fun and interactive for fans around the world.
Mobile Magic
Going mobile-friendly was always a priority for us, especially now when the majority of internet users access the web with a single swipe. We would like to make mobile betting accessible anytime, anywhere. Now it wouldn’t matter where your users are - they can place bets on the go, manage their accounts effortlessly, and access all their favorite games from the convenience of their mobile devices.
Improved user experience isn’t the only benefit you’ll reap. Your platform will perform significantly better in terms of SEO, too, as search engines usually prioritize mobile-friendly websites in their rankings.
Rewarding Loyalty
At UltraPlay, we value our loyal players
and believe in rewarding their dedication. After all, we’re all for increased user retention and reduced churn rate. A stable user base can feel motivated to spend more of their free time on their platform, creating space for effective up-selling strategies.
Our newly designed loyalty program is both fun and rewarding, allowing players to earn points, advance through levels, and unlock exclusive perks. By doing this, we’re indirectly fueling word-of-mouth marketing. After all, if you’re having a good time, why not share it with friends?
Industry Events and Partnerships
This year, we’ve scaled back our event participation to focus on a key engagement: the SBC Summit in Lisbon, Portugal, this September. UltraPlay will be exhibiting as part of the ODDS
Group, alongside two other distinguished companies. Among them is a promising new partner that we’ll introduce in more detail soon. This rising star in data provision has quickly become an invaluable asset, playing a crucial role in our innovative plans for the future.
Looking Ahead
As we reflect on 2024, we are proud of the strides we have made and the innovations we have introduced. However, our journey is far from over. We remain dedicated to seeking new ways to enhance our platform, driven by the feedback and needs of our community. The future holds exciting possibilities for UltraPlay, and we are eager to continue this journey of growth and innovation with you.
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Ohio Lawmakers Want Online Gambling Legalised
Three leading Ohio House Republicans – Reps. Jay Edwards, Jeff LaRe, and Cindy Abrams – have jointly submitted a letter to the state, recommending the legalization of iGaming as a “net benefit” for Ohio.
This recommendation comes at a important time, as Ohio has already embraced legal online sports betting, which went live in January 2023. The lawmakers’ letter suggests that the time is ripe for the state to expand its digital gaming offerings, potentially unlocking a new era of economic growth and revenue generation.
The lawmakers’ recommendation comes at a time when the gaming industry in Ohio is undergoing a significant transformation. The state’s recent embrace of legal online sports betting has already set the stage for further digital gaming expansion.
According to the letter, the legalization of online casinos and iLottery could complement the existing sports betting market, creating a more comprehensive
and integrated digital gaming ecosystem. This holistic approach could potentially drive increased engagement, diversify revenue streams, and solidify Ohio’s position as a progressive gaming hub.
The potential economic benefits of iGaming legalization are a central focus of the lawmakers’ letter. The representatives highlight the “significant increases to tax revenues generated with greater participation” in other states that have implemented online casinos and iLottery.
This revenue boost could translate into various public benefits, such as funding for critical infrastructure, education initiatives, or social programs. Additionally, the growth of the iGaming industry could create new job opportunities and spur economic development in related sectors, further strengthening Ohio’s economic landscape.
As Ohio contemplates the legalization of iGaming, the state can draw valuable insights from the experiences of other
jurisdictions that have already taken this step. The lawmakers’ letter specifically mentions that the representatives have “looked at other states who have implemented either or both iLottery and iGaming.”
By closely examining the successes and challenges faced by these pioneering states, Ohio can develop a more informed and tailored approach to iGaming regulation and implementation. This cross-state collaboration and knowledge-sharing can help Ohio avoid potential pitfalls and capitalize on best practices, ultimately positioning the state for a smoother and more successful iGaming rollout.
The lawmakers’ letter suggests that the first Ohio online casino legislation could be filed as early as next year. This timeline aligns with the representatives’ observation of the “tremendous potential” in legalizing iGaming, indicating a sense of urgency and momentum behind the initiative.
A HISTORY OF SPORTS BETTING in the US
To truly comprehend where sports betting legislation in the United States is headed, it’s crucial to revisit its tumultuous past. The nation has a long-standing, often contentious relationship with gambling and sports wagering, despite the latter frequently defying regulations and anti-gambling laws. In essence, the U.S. has witnessed a tugof-war between gambling enthusiasts and legal restrictions, with the pendulum swinging back and forth over the decades.
Gambling’s roots in America can be traced back to the 18th century when government-sanctioned lotteries played a pivotal role in funding the American Revolutionary War. As Ronald J. Rychlak, a law professor at the University of Mississippi, elucidated, “Two hundred years ago, governmentsanctioned lotteries were common throughout America. Lacking a strong
central government and burdened with a weak tax base, early Americans viewed lotteries as legitimate vehicles for raising revenue.”
A report by Roger Dunstan for the California Research Bureau corroborates this historical fact, stating, “All 13 original colonies established lotteries … once the war of independence started, the Continental Congress voted a $10 million lottery to finance the war.”
As the nation expanded, so did the popularity of various forms of gambling. Horse racing, a time-honored tradition, remained legal across the U.S., with iconic events like the Belmont Stakes, Preakness Stakes, and Kentucky Derby emerging during this era. Taverns and roadhouses facilitated dice and card games, while the first racetrack in North America opened on Long Island in 1665.
Dunstan’s report sheds light on this period, noting, “Lotteries were not the only form of gambling during this era. Wagering on horse racing was a popular form of gambling. Not surprisingly, it was not quite as organized nor as elaborate as modern horse racing. Rather, the gambling was limited to a few friendly bets between owners of horses and their partisans.”
The Late 19th and Early 20th Centuries: Scandal and Backlash
However, as the 20th century dawned, a series of scandals and concerns over social ills associated with gambling triggered a backlash. The infamous 1919 Black Sox Scandal, where eight members of the Chicago White Sox were accused of intentionally losing the World Series for a bribe, proved to be a turning point.
In response, Major League Baseball appointed Judge Kenesaw Mountain Landis as its first commissioner, tasked with restoring the game’s integrity. Landis famously declared, “Regardless of the verdict of juries, no player that throws a ball game, no player that undertakes or promises to throw a ball game, no player that sits in a conference with a bunch of crooked players and gamblers where the ways and means of throwing games are planned and discussed and does not promptly tell his club about it, will ever play professional baseball.”
This incident ignited a cyclical pattern: anti-gambling sentiments fueled by morality concerns, followed by persistent illegal sports betting to meet the demand, leading to anti-gambling legislation that drove the activity further underground, and eventually, public acceptance of its inevitability.
The
Mid-20th
Century: Las Vegas Emerges as the Sports Betting Capital
In the mid-20th century, Nevada legalized sports betting in 1949, seeking to revitalize its tourism industry. This move came after the state had previously legalized most forms of gambling, capitalizing on the postWorld War II economic boom. Las Vegas investors, including notorious mobster Benjamin “Bugsy” Siegel, helped finance early properties like the Flamingo Hotel & Casino.
Initially, the federal government imposed a 10% tax on sports bets, rendering sportsbooks unprofitable and forcing many to close. However, in 1974, Congress reduced the tax to 2%, sparking a renaissance in Las Vegas sports betting and generating a steady stream of tax revenue for the government.
The 1960s through 1980s: Congressional Crackdown
As organized crime tightened its grip on the sports wagering market, Attorney General Robert F. Kennedy spearheaded efforts to dismantle their influence. Congress enacted a series of laws, including the Federal Wire Act (1961), the Travel Act (1961), the Interstate Transportation of Paraphernalia Act (1961), the Sports Bribery Act (1964), and the Illegal Gambling and Business Act (1970).
Despite these measures, illegal bookmaking proliferated in the 1970s and 1980s when the U.S. Department of Justice deprioritized the enforcement of anti-gambling laws. Simultaneously, Atlantic City established itself as a gambling hub when New Jersey
The History of US Sports Betting
voters approved casinos in the city in 1976, with the Resorts Casino Hotel opening its doors in 1978.
The Late 20th Century: A Shift in Perspective
The Commission on the Review of the National Policy Toward Gambling, established in 1976, acknowledged the futility of outright prohibition, stating, “Gambling is inevitable. No matter what is said or done by advocates or opponents of gambling in all its various forms, it is an activity that is practiced, or tacitly endorsed, by a substantial majority of Americans.”
Chairman Charles H. Morin emphasized the need for a joint venture between states and the federal government, suggesting, “Each of the Commission’s recommendations has been warmly debated and carefully thought out, and it would not be considerate to discard any of them lightly.”
The 1990s: PASPA Strikes a Blow
In 1992, Congress dealt a significant blow to sports wagering with the Professional and Amateur Sports Protection Act (PASPA). This law effectively banned states or governmental entities from legalizing sports betting, with a few exceptions for states that had already legalized it, such as Nevada, Delaware, Oregon, and Montana.
Then-NFL commissioner Paul Tagliabue testified before Congress, stating, “Sports gambling threatens the character of team sports. Our games embody our very finest traditions and values. They stand for clean, healthy competition. They stand for teamwork. And they stand for success through preparation and honest effort. With legalized sports gambling, our games instead will come to represent the fast buck, the quick fix, the desire to get something for nothing.”
Ironically, one of PASPA’s driving forces was New Jersey Senator Bill Bradley, a former basketball star, despite the
state suffering significant economic losses due to the law’s restrictions.
The 21st Century: Congress Tightens the Grip
In 2006, Congress targeted online gambling and sports betting with the Unlawful Internet Gambling Enforcement Act (UIGEA). This law made it unlawful for businesses engaged in betting or wagering to accept funds via credit cards, electronic fund transfers, or other payment methods. It also placed the burden on financial institutions to identify and block restricted transactions.
UIGEA’s impact was far-reaching, forcing many offshore sportsbooks to abandon U.S. customers and explore alternative payment processing options. It also triggered the infamous “Black Friday” event in 2011, which rocked the online poker industry.
PTO
The History of US Sports Betting
The Northeast Corridor Roars Back
In 2009, states in the northeast corridor began challenging the status quo. Delaware legalized sports betting, including parlay wagering on NFL games, reigniting a practice it had introduced in 1976. However, the NFL, NCAA, and other leagues swiftly challenged Delaware’s attempt to legalize single-game wagering, ultimately prevailing in court.
Simultaneously, New Jersey embarked on an eight-year quest to overturn PASPA and legalize sports betting within its borders. Despite initial setbacks, the state’s perseverance and novel legal arguments gained traction, setting the stage for a pivotal Supreme Court showdown.
The Tide Turns: A New Era Dawns
In 2014, NBA Commissioner Adam Silver signaled a shifting mindset within the leagues, acknowledging the widespread prevalence of unregulated sports betting. He advocated for a federal framework that would allow states to authorize betting on profes -
sional sports, subject to strict regulatory requirements and technological safeguards.
Silver’s op-ed in the New York Times marked a turning point, reflecting the growing recognition that prohibition was futile and that a regulated market could better protect the integrity of sports.
The Supreme Court Strikes Down PASPA
In a historic 6-3 decision in May 2018, the Supreme Court struck down PASPA on constitutional grounds, paving the way for states to legalize sports betting. Justice Samuel Alito, writing for the majority, stated, “The legalization of sports gambling requires an important policy choice, but the choice is not ours to make. Congress can regulate sports gambling directly, but if it elects not to do so, each State is free to act on its own.”
This landmark ruling effectively ended the federal prohibition on sports betting, ushering in a new era of stateby-state legalization and regulation.
The Rapid Expansion of Legal Sports Betting
As of December 2018, full-fledged sports betting has been legalized in Delaware, Mississippi, New Jersey, Pennsylvania, West Virginia, Rhode Island, and Arkansas, with several other states poised to follow suit in 2019. Major daily fantasy sports operators like DraftKings and FanDuel have swiftly launched sportsbooks, positioning themselves as key players in this burgeoning market.
The journey of sports betting in the United States has been a tumultuous one, marked by cycles of acceptance, scandal, prohibition, and eventual recognition of its inevitability. As states embrace the opportunity to regulate and tax this multi-billion dollar industry, the future of sports betting in America promises to be an exciting and dynamic landscape, shaped by the lessons of the past and the evolving attitudes of the present.
Tracing the Meteoric Rise of Crash Gambling
The 2025 International Gaming Awards (IGA) which will be hld on the 19th January in Barcelona for the very first time, has made it a double first as this time the prestigous awards will recognise the huge success of Crash Games. Crash gambling has been a big hit with players and the IGA will be accepting nominations for this very popular sector. But where did it all start? Let’s take a look at the background of this growing game.
Over the past decade, the online gambling industry has witnessed an electrifying phenomenon – the meteoric ascent of crash gambling. This adrenaline-fueled genre has captivated players with its simple yet thrilling gameplay, seamlessly blending chance and strategy into an intoxicating experience. From humble beginnings to its current status as a gaming juggernaut, the history of crash gambling is a riveting tale of innovation and evolution.
The Pioneering Days:
I n July 2014, Eric Springer, a passionate Canadian developer based in Mexico, ignited the crash gambling revolution with the introduction of MoneyPot. Conceived as a Bitcoincentric game, MoneyPot embodied Springer’s revolutionary vision – to offer players an uncomplicated yet captivating experience, veiled beneath an incredible promise of potential winnings.
Prior to its official launch on the Bitcointalk forum, MoneyPot had already
garnered substantial traction, with several hundred Bitcoins circulating through its interface. Despite its rudimentary chart line design, the game boasted robust betting automation features, a commitment to Provable Fairness, and an enticing 1% House Edge – a combination that swiftly endeared it to players.
T he Meteoric Rise:
I n its formative months, MoneyPot’s popularity skyrocketed, with Springer tirelessly working to enhance the game based on player feedback and even distributing complimentary “bits” to entice new participants. By September 2014, the game had achieved remarkable milestones, amassing an impressive 250,000 plays and witnessing 1,750 users wagering over 180 BTC – a resounding testament to its burgeoning appeal among crypto gamblers.
R ecognizing the need for transparency, MoneyPot implemented a Provably Fair System based on future BTC block seeding events, a pioneering move that laid the foundation for the genre’s
commitment to fairness and verifiability.
T he Changing of the Guard:
I n 2015, Eric Springer, acknowledging the substantial resources and dedication required to sustain MoneyPot’s growth, made the pivotal decision to transfer ownership to Ryan Havar, a prominent member of the Bitcointalk community. Under Havar’s stewardship, the game underwent a rebranding, emerging as BustaBit while retaining its core operational model.
D uring Havar’s tenure, BustaBit introduced several innovative features, including the elimination of bonuses and instant busts, the ability for players to invest in the game and share its wins and losses, and the removal of bet limits, enabling high-stakes players to wager substantial amounts. Additionally, the platform streamlined deposit and withdrawal processes, facilitating seamless financial transactions for its user base.
The Era of Expansion:
As the crypto community’s enthusiasm for crash gambling intensified, the genre’s mainstream appeal grew exponentially. In 2018, two titans emerged – BC Originals’ Crash and Stake’s Chartbeat (now Crash by Stake Originals) – playing pivotal roles in propelling crash games into the gaming industry’s iconography.
These platforms’ unwavering commitment to fairness, responsiveness to player feedback, and advanced betting automation features, coupled with an alluring 1% House Edge, solidified crash gambling’s status as a genre to be reckoned with. Their success paved the way for the widespread adoption of crash games across both cryptocurrency and traditional online casinos.
The Streaming Sensation:
As crash gambling’s popularity soared, it found an unlikely ally in the form of streaming platforms like Twitch and YouTube. Influencers such as Adin Ross and Steve Will Do It showcased the game’s exhilarating gameplay, captivating audiences with thrilling wins and heart-stopping moments.
Videos of players turning modest investments into substantial winnings went viral, igniting a fervor among viewers eager to experience the rush of crash gambling firsthand. One notable example is Juicy’s YouTube channel, where he transformed a mere $10 stake into a staggering $3,000 windfall in a single round, showcasing the game’s potential for life-changing payouts.
The Present and Future:
Crash gambling has firmly established itself as a global phenomenon, captivating players with its highly addictive gameplay and tantalizing poten -
tial for explosive bonuses. The game’s simplicity belies its ability to hook players, fostering an attachment that transcends mere entertainment.
Experts predict that the burgeoning global crypto market, valued at an astonishing $864 billion, will serve as a catalyst for the continued growth of crash gambling sites beyond 2024, attracting thousands of new players to the fold. Platforms like Aviator, which recorded around 1.434 million impressions in 2022 with an average SERP position of 6.11 and an average CTR of 2.11%, exemplify the genre’s meteoric rise.
The Present and Future:
The story of crash gambling’s ascent is a captivating tale that traces its roots back to the mid-2010s, when pioneers like MoneyPot and Bustabit laid the foundation for this entirely new genre. These early platforms introduced the concept of social gambling, allowing players to bet on the same event simultaneously, fostering an atmosphere of shared excitement and anticipation.
From these humble beginnings, crash gambling rapidly proliferated, spreading to numerous websites, including CS:GO gambling sites, where players wagered on the chance to win virtual skins and gear. This period, spanning 2015 to 2017, served as an incubation phase, exposing the game to a broader audience and attracting the attention of developers who created open-source versions of games like Bustabit.
However, this rapid growth also brought challenges, as shady casinos emerged, offering unfair game versions designed to exploit players. This development led to a crucial shift around 2016, when the term “crash gambling” solidified, and the focus shifted towards ensuring transparency and fairness within the game.
Today, crash gambling has matured into a thriving industry, embraced by the world’s largest casinos and offering a unique and engaging experience fueled by simplicity and the allure of potentially massive wins.
The Rise of Crash Gaming
Provably Fair Systems:
One of the most significant developments in crash gambling has been the integration of provably fair systems. These systems leverage cryptographic algorithms to ensure transparency and fairness in gameplay, allowing players to independently verify the fairness of each game’s outcome.
In the early stages, transparency was a significant concern in crash gambling. The introduction of provably fair systems revolutionized this aspect by providing players with access to all relevant information, including server seeds, player seeds, and algorithms. This level of transparency has played a crucial role in building player trust and ensuring fairness in individual game outcomes and in the long run.
Additionally, some platforms have implemented third-party auditing services to validate their provably fair systems, further increasing confidence in these games’ fairness.
Social Features and Multiplayer Modes:
The way people play crash gambling has undergone a transformation with the addition of social features and multiplayer modes. Players can now interact, share experiences, and compete in real-time, fostering a sense of community and camaraderie within the gaming platform.
Real-time chat, leaderboards, and competitions have introduced a competitive aspect to crash gambling, with players striving to climb the ranks and achieve top scores. Friend lists and social connections allow players to track each other’s progress and share their gaming experiences, while private game rooms provide exclusive spaces for personalized gaming sessions.
Multiplayer games and tournaments have added an exciting dimension, enabling players to compete against one another in real-time, with the
opportunity to win prizes and recognition. Interactive emotes and reactions, spectator modes, and social media integration further enhance the overall gaming experience, making it more engaging and shareable.
These social and multiplayer features have transformed crash gambling from a solitary activity into a social and interactive experience, adding an extra layer of excitement and motivation for players.
Final Thoughts:
The journey of crash gambling, from its inception with games like MoneyPot to its current status as a global phenomenon, has been a captivating odyssey. Its evolution has been marked by innovation, adaptation, and an unwavering commitment to providing players with an exhilarating and transparent gaming experience.
As the industry continues to grow and expand, the future promises even more exciting developments, with developers and platforms continuously pushing the boundaries of what is possible. From groundbreaking gameplay mechanics to enhanced social features and cutting-edge technologies, the world of crash gambling is poised to captivate and enthrall players for years to come.
Nominations for Crash Game Developer of the Year are now open and can be seen at the website gaminagawards.com
Closing date for entries is the 18th October. Rules and criteria can also be found on the website.
Good luck to all those Crash Game companies.
