Beintoo

📢 Goals, new products and projects: read Beintoo's exclusive interview on youmark.it! 🔎 With Marilena Pellegrini, Chief Strategy Officer at Beintoo, we reviewed the first six months of 2024, exploring the key #trends and #innovations that are revolutionising the #advertising industry. Key topics include:  👉 The importance of #video strategy for increasing audience engagement  👉 The revolution of #retail media and new adv opportunities  👉 Innovative #solutions for zip code-based activations Want to know more? Click here! 👇 https://lnkd.in/dSxM89M5

🚀 Yesterday, we had the pleasure of attending the #Best!N Retail 2024 Marketing Summit, organised by IPMARK in Madrid. It was a fantastic opportunity where Antonio Lugones Lazaro, IESE PDD, Head of Sales Spain at Beintoo, moderated the roundtable "Evolution of Retail Media" and engaged in insightful discussions with industry leaders Vanja Gudelj Baric, PR Manager at FOREO, Alejandra Contreras Agosti, Head of Performance Media at L'ORÉAL, and Nuria Gimenez, Data Consumer Director at THE COCA-COLA COMPANY. 🔎 Together, we explored how #data, cross-media #strategies, and premium #inventory are revolutionising the digital advertising landscape. 🙏 A special thanks to IPMARK for organising this event, to the roundtable speakers, and to all attendees.

🚀 Today, we're thrilled to announce the launch of #SPOTS, our latest innovation in #datadriven advertising. Using advanced geographic #analysis, SPOTS enables brands to target users with precision at the zip code level. SPOTS benefits: 👉 Granular analysis: tailor ad strategies to specific locations. 👉 Data driven insights: leverage historical visit data and advanced methods for targeted campaigns. 👉 Strategic targeting: ideal for brands aiming to strategically expand market presence or defend current market share. Discover how SPOTS can transform your #advertising strategy. Dive into the details!  👇👇👇 https://lnkd.in/dGCbWy_B

📅 Excited to announce that this Wednesday, July 3rd, Antonio Lugones Lazaro, IESE PDD will be moderating the roundtable at the Best!n Retail, the event organized by IPMARK in Madrid. We will be joined by several leading retail brands to discuss the #evolution of #retailmedia; together, we'll explore how #data, cross-media #strategies, and premium #inventory are revolutionizing the digital advertising landscape.  🚀 Looking forward to a dynamic and insightful discussion! 📌 Discover the event program and don't miss our roundtable at 11:15 AM. 👇👇👇 https://bestinretail.es/

🚀 An interesting interview with Luca Marmo, Senior Sales Manager Italy at Beintoo, is now featured in the trademark section of TouchpointNews magazine! Explore the latest #FMCG industry trends, our #retailmedia offering, and learn how #datadriven solutions are optimising #adv strategies through successful case histories. Read the full interview now! 👇👇👇

In recent years, #retailmedia has been one of the most discussed topics in digital #advertising and it has also become an essential channel to include in brands ad #strategies. What are its benefits? Why is it necessary to integrate it into your #communication strategies? Why will it be an indispensable tool for brand activations in the future? 🔎 Let's find out together with our latest article about the evolution of retail media and its impact on business strategies.   👇👇👇

This morning we had the pleasure of meeting at the PHD - Italia offices for the plenary reunion 'A colazione con'; a moment of sharing during which, besides enjoying some leisure time with the teams, we reviewed, with Alessia Greppi, some of the successes achieved with the 2023 #ad #campaigns and also analyzed some #activations of 2024. 🙏 Thanks to all the PHD teams for the opportunity and for listening to our presentation with interest and participation, both in person and remotely. 🚀 #Beintoo

🇪🇸 With the Programmatic Commission of IAB Spain, we carried out an in-depth analysis on the benefits of #programmatic advertising. 💡 #Flexibility, #segmentation, #brandsuitability are just some of the aspects that make programmatic #adv essential for brands and advertisers to optimise their marketing strategies. 🙏 Special thanks to Pamela Cocola, Director of Business Development at Beintoo and to everyone who contributed to this extraordinary work. You can access the interactive analysis here 👇👇 👇 https://lnkd.in/dKDmu5w2

🇪🇸 Many thanks to everyone who attended the amazing #BeintooMidSpringParty 🇪🇸 🚀 You made the event unforgettable! 🎉 Yesterday, we enjoyed a special evening with our clients and partners at FORTUNY HOME & CLUB in Madrid. 🙏 Special thanks to our fantastic DJs for entertaining us with great music.

🙏 Many thanks to the entire Xplace - Digital Agency team for the day spent together. 🌟 It was a pleasure to present our #digital advertising solutions, listen to your ideas, and analyse the opportunities generated by the #datadriven approach. 🚀 We look forward to creating new successful projects!