Cents

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🎤🚀 NEW EPISODE: ALESSIO MAZZALUPI RACCONTA CENTS A BENEDETTA STARTUP! Non fermarsi mai alle idee. Porsi sempre l’obiettivo di realizzarle o cercare almeno di muoversi, di fare un primo passo. Perché da lì tutto potrebbe accadere. La spiccata e preponderante preferenza per la pratica rispetto alla teoria costituisce il mantra che ha sempre guidato Alessio Mazzalupi, il fondatore della startup Cents, nel corso della sua vita. Questa filosofia, dall’impronta propositiva e pragmatica, si lega sia alla sua sfera privata che, soprattutto, a quella professionale. 👨🏻💻 Se durante l’infanzia questo approccio lo portava a desiderare di fare piuttosto che avere qualcosa, in ambito lavorativo rappresenta la chiave per dare una forma tangibile alle sue proposte e fornire soluzioni utili. Nell’imperativo di agire buttandosi in una nuova avventura, il volto di Cents si dimostra molto abile nell’unire in modo perfetto due poli opposti, ma complementari: da un lato rischio e avventatezza, dall’altro esperienza, attenzione e razionalità, come quella che gli consente di tessere una rete tra passione e lavoro, tra il suo carattere e il settore in cui inserirsi e radicarsi. ⚖️ Lasciare qualcosa di incompiuto? Non rientra nella natura di Alessio. Tutto ciò che è nella sua mente, in modo graduale, deve acquisire una forma e un piano concreto. È proprio in questo modo che nasce e si sviluppa Cents. 📈 “Cents è una piattaforma di donazioni end-to-end che permette alle aziende e ai loro consumatori di fare donazioni in favore di enti non-profit che vengono certificati da noi. In poche parole, consentiamo alle persone di fare donazioni in modo super facile e coinvolgente”. Se ti abbiamo incuriosit*, intendi conoscere la storia di Alessio e sapere come Cents abbia raggiunto il successo, presto potrai finalmente scoprirlo. Non perderti la decima puntata di Benedetta Startup!, disponibile da domani sui nostri canali Youtube e Spotify! 🔜 #benedettastartup #startup #centsdonations #cents #donazioni #innovazione #digital #marketing #digitalmarketing

Quasi 9 italiani su 10 preferiscono acquistare da #aziende con impatto positivo. In Italia e in Europa, l'adozione di una #Purpose aziendale sta diventando centrale. Cents, una #startup #fintech innovativa fondata nel 2021, facilita donazioni a scopo benefico attraverso una piattaforma che unisce aziende e organizzazioni non profit, garantendo trasparenza e impatto misurabile. Ce ne parla Gabriella Rocco ⤵

Last November, as our pre-seed round was being highlighted by EU-Startups, we had the opportunity to connect with Mastercard Cause Enablement team. Little did we know that just a few months later, we would be invited as exhibitors to the Mastercard Innovation Forum 2024. Last week, we had the privilege to participate in the ESG panel of this annual event, dedicated to innovation. It was an incredible experience, offering insights into our present, discussions on future trends, and the discovery of cutting-edge products and solutions to transform business impact on the world 🌏👐 As Mastercard’s digital partner for the event, we presented three exclusive demos of our software solution designed for e-commerce, banks, and payment system providers. We showcased how our solution seamlessly adds social and environmental impact to any online digital transaction. Special thanks to Patrizia Attanasio, the best person to explore challenges and opportunities with, fostering better connections between companies, their stakeholders, and non-profit organizations.. As we start this journey towards a greener and more conscientious world, we’re excited for what lies ahead 🚀

MULAC and Cents together for Pride Month Mulac supports Pride as an important dissemination of the value of diversity and inclusion for people and companies. Once again this year, Mulac activated a charity action in favour of Arcigay thanks to Cents, the first platform in Italy that helps companies find and support the charitable causes closest to their customers' values. Thanks to Cents, companies can support meaningful charitable causes and generate a positive impact on society and the environment with an innovative, secure and traceable giving experience. Arcigay is an association whose social purpose is to protect LGBTI rights in Italy. Since 1985 it has been fighting for equal rights, self-determination, overcoming stereotypes and prejudices against LGBTI people, and against all forms of discrimination. Thanks to Cents, 1% of every order on www.mulaccosmetics.com will be donated to Arcigay supporting the LGBTQI+ community in the fight against discrimination, at no extra cost to the customer. For Mulac June is an opportunity to remind the whole community of the mission we pursue 360 days a year that make-up is for everyone! Our goal is to reduce the impact that homophobia, transphobia and biphobia have on the lives of LGBTQI+ people. 96% of LGBTQI+ people in Italy believe that teasing and joking are prevalent in their daily lives. Every Mulac product is a step towards change, with the hope that the freedom to be unique and different can also be achieved through make-up! #showyourheart

Yesterday we had the opportunity to participate as an exhibitor in the ESG panel of the Mastercard Innovation Forum 2024, the annual event dedicated to #innovation. A truly incredible experience and an opportunity to better understand our present, discuss future trends and discover cutting-edge products and solutions to transform the #impact of business on the world. 👐 🌏 As Mastercard digital partner for the event, we presented 3 demos dedicated to our software solution for e-commerce, banks and payment system providers, showing how to integrate social and environmental impact generation within any kind of online digital transaction. Endless thanks to Patrizia Attanasio, Danilo Arosio and the entire mastercard team for the time spent together. 💜

First time at Money 2020: what an experience! 🏄♂️ Last week was like being in a whirlwind, bouncing from one meeting to the next, connecting with amazing people from all corners of the globe. It was non-stop action with gigantic spaces, free food and drinks, and the most vibrant marketing I’ve ever seen in the financial sector. I got to say that Fintech truly brings a refreshing vibe to the world of banking. It was exciting to start brainstorming with leaders from fintech, PSPs, and banks on how to embed their purpose into payment systems and empower their customers to make a difference in the world through the products and services they offer. Money 2020 is one of those events where you find yourself engaging in profound conversations with both national and international companies, exploring ways to drive positive impact in the financial services industry through Cents. But it's also the kind of event where you end up having a brief but insightful chat with the Founder of a scale-up that's raised over €4 billion in the last few year, walking away with invaluable advice. It was also fantastic to connect with fellow Italian founders like Marco Tricarico, Matteo Masserdotti, Fabio Marniga, Dario Prencipe 🇮🇹 The beauty of having this event in Amsterdam? The incredible side events like the ones hosted by Mastercard, Stripe and Visa - from BBQs in the garden to rooftop parties, the networking opportunities were off the charts. A huge thank you to the ITA - Italian Trade Agency and Fintech District for the invitation to participate. It was an experience to remember! Looking forward to the next steps and continuing the journey of bringing positive change to the financial sector 🌟 #Money2020

Il team di Fido è lieto di annunciare che,  in occasione del Pride Month 🌈 , una parte dei nostri proventi del mese di giugno andrà a sostegno di Arcigay. #arcigay #pridemonth

Cents goes to Money 20/20 Europe! Alessio and I will be heading over to Amsterdam from the 4th-6th of June for Money 20/20 and looking forward to making new connections and Impactful encounters. Drop me a message and let me know if you want to catch up! 

Looking Back at Success, Moving Forward with Purpose 🚀 Following the outstanding success of our previous collaboration, which saw 1,670 community members engaging and contributing to environmental initiatives, our partnership with Greenweez Italia continues to thrive, this time supporting the activities of The Black Bag. This partnership exemplifies how synergy between #impact- and #purpose-driven organizations can lead to extraordinary projects. Leveraging Greenweez's commitment to responsible consumption and environmental #sustainability, we will now and for the coming months facilitate, through our innovative software solution, meaningful contributions from their community to support The Black Bag's essential work to preserve beaches and marine biodiversity. With this integration, every responsible customer will have the option to donate 1€ per order to support a wider vision towards raising environmental awareness. Each donation contributes directly to creating a positive impact for both People and the Planet in a certified way. By choosing to donate at checkout, people will help The Black Bag’s volunteers continue their crucial beach cleanup work. 💜 Let’s spread some love by checking out our mates’ news: https://lnkd.in/dT8Y7i67 To learn more about the initiative link in the first comment! 👇