studio FM milano

In 2017 we were working on the restyling of the visual identity of Tecno. Tecno is an Italian company founded in 1953, leader in the production of furniture for workplaces and collective settings, and in the design and production of office furniture for high traffic areas. Among reworking the visual identity, we designed a 450 pages volume that represented the new course of the company increasingly concentrated on the design processes. For the occasion of the presentation of the new volume, we designed a giant vitruvian T (Tecno logo) for the facade of the flagship store in Milan, the same that is subtly engraved on the canvas cover of the publication. #brandidentity #nookdesign #vitruvianman #t

Back in 2013 - AB a Playlife Story is not only a monograph on Alessandro Benetton, but also a graphic journey that describes Playlife, a brand conceived by Alessandro. The book is a search into memories, in order to bring the past together with the present; the volume becomes a communication tool that offers a personal, special point of view on the brand. #playlife #ab #redandblue #bookdesign #bookcover #brandbook

ANIME THE MEANINGS OF DEATH Organized and curated by AIAP Associazione italiana design della comunicazione visiva he idea for the ANIME exhibition was born to celebrate the mystery and wonder of the city of Naples on the occasion of the first Italian edition of the European Design Awards. The aim was wanted to directly relate the power of graphic design with one of the most characteristic traits of Mediterranean and particularly Neapolitan culture, namely the cult of death. The exhibition of posters gathered are of a group of international designers who had received awards in this event over the years. They were asked to interpret this theme based on their own culture with the aim of setting up an exhibition in a place that is unique in many ways: the Santa Maria delle Anime del Purgatorio ad Arco Museum Complex. This church is divided into two levels. The upper church at street level represents the ‘earthly’ dimension, while the lower, ‘hypogeal’ church is dedicated to the cult of the souls in Purgatory. The ANIME exhibition is set up in the lower space. Our poster has a title: Dialogue between giants. It is composed by a geometrically deconstructed portrait of a pensive Pier Paolo Pasolini (1922 - 1975), one of the most dazzling Italian intellectuals of the 20th century and a profound lover of the city of Naples, merges with the luminous closing phrase of Les Nourritures Terrestres by André Gide (1869 - 1951), the French writer who won the Nobel Prize in Literature in 1947 and testified his love for Naples with a book entitled A Napoli. #pierpaolopasolini #andregide #posterdesign

Studio co-founder Cristiano Bottino contributed with a poster to the celebration of the genius of Franz Kafka, 100 years from his death. #franzkafka #kafka

Back in 2019 we designed a magnetic way-finding system and extensive icon set for the new headquarters of the Italian pharmaceutical company Zambon designed by architecture studio Carlo Ratti Associati. The design responds to the need of an easy substitution of functions within the areas of the building. Pill's shaped signages secured to the ceiling with a green fabric belt, all the information is printed on a magnetic sheet that can be easily removed and substituted. #wayfinding #icons #signage

Logo and brand identity for the Sensible City Lab, part of the MIT - Massachusetts Institute of Technology. Directed by the architect Carlo Ratti the SCL deals with urban imagination and social innovation through design and science. MIT Senseable City Lab #logodesign

Back in 2021, right after the pandemic lockdowns, we worked on the exhibition design, catalogue and posters for the first milanese exhibit entirely dedicated to Piet Mondrian. The exhibition took place at the Mudec Museo followed the Dutch artist through the artistic evolutionary process that led him from figuration to abstraction.

Back in 2006 when data visualization was yet not a trend, Italo Lupi, editor of Abitare magazine, commissioned us the Atlas of Design and the Atlas of Architecture: two unconventional diagrams telling the story of Italian Design and Architecture during the last 50 years of the 1900s. The two pamphlets are folded and attached to the magazine. Data have been edited by two professors from Politecnico di Milano: Prof. Fulvio Irace and Prof. Giampiero Bosoni. #italolupi #diagram #infographic #2006 #atlas #pamphlet #design #datavisualization

"Quaderni d'arte italiana is a quarterly magazine, conceived by the Quadriennale di Roma, with the aim of providing a space for the investigation of 21st-century Italian art and its relationships with various cultural and socio-political scenes, both Italian and international." #magazine #treccani #quadriennalediroma Treccani

Back in 2007 we worked on the Identity for english fashion stylist Claire Campbell's brand HIGH. From the logo to the application of the logo on everything from shoes to jackets. A custom design that aimed to be a singularity in the fashion world. We also calledto join us the renewed photographer Ramak Fazel, who worked with our art direction on the first catalog. #identity #fashion #high