Gabriella Bergaglio

Experience in Brand building and Growth in B2C, B2B and Health & Wellness environments

- Different industries, contexts, and dynamics: from Brand Management in B2C, like Ferrero and Zuegg, to B2B one, in Kantar and other Digital Agencies integrating Sales experience, starting in the Real Estate world then in Market Research agency in Gfk, Neticon/Munogu as Key Account Manager/Client Partner.
Brief experience in the Nutraceuticals sector. (Consumer & Medical areas).
Experienced Client Partner in Agency world, New Business responsabilities.

- A complete view of the real Marketing focus: a balanced mix of short and long term impact as the objective of every company is pushing Sales while building strong intangible and differentiating assets to offer the Brand a richness of values in the mind of the customer/ consumer/KOL.

- Managed large Marketing budget in FMCG, but also learned how to be effective with little ones, in B2B Marketing, where a relational and creative digital way of working can be more effective then traditional ones. In the Agency world, experienced in approaching high budget Clients (fashion luxury) as little startups, with no budget at all.

- Experienced team manager, with a max of 8 people team in Zuegg, where managed 3 different divisions: juices, jam, horeca. Lastly, in UGA Nutraceuticals managed 2 people.
Effective influencer when working/coordinating cross-division projects.

- Loving challenges, an enthusiastic professional appreciating working in a team, leading people expressing their potential, valuing everyone’s talents inspiring them with my work and experience to reach common goals.

- Event Speaker - Business Witness in University Masters (IULM, LUISS, Il Sole24Ore)
Representative for GOED, MIP - Osserv. Mobile Payment & Commerce - Partnership Leader, IAB, Netcomm and Netcomm Suisse - Food Award, jury panel (2015 - 2016 - 2017) - Mobile Marketing Association (MMA)

- In 2012, founded Foodstories, an innovative startup platform to create foodies' and typical food producers' communities. Goal: give visibility to the best typical producer, disintermediate and offer better effectiveness, leverage foodies experience to share benefits/better prices to all the community.

Competences: Brand Management & Strategy - Communication - Media Relation & PR - Social media - CX Management - CX Strategy - Customer Journey Management - Digital Marketing - Analytics & SEO - Transformation & Change Management - Marketing Consulting - International Accounts Management - Public Presentations - Events - CRM - Business Development