Pietro Leone - MBA

There's no need to update the portfolio constantly. It's crucial to have all the necessary creative assets available so you can tailor your portfolio to your next target. If you frequently update your portfolio, there's a tendency to rely on a one-size-fits-all approach for showcasing it. This strategy is akin to going into every battle with the same ammunition; each war demands a specific set of weapons and ammunition. Prepare for each unique challenge by customising your portfolio to the specific 'battle' you intend to fight.

... multi sensorial expression of your skills and experiences will help. ... craft is important, yet content and WOW effect counts even more...use video, animations, build a micro-website or a small interactive platform that delivers your story by engaging your targeted audience. Easy to navigate, not too many frills but importantly personalise your presentation to the companies you are targeting. Use dynamic content delivery, distinct landing pages by considering the always contemporary question: " why should your skills and experiences be important to the reader?". Apply the above and you will land the next project and then the next ..... Last yet not least....be positive .... it has great attraction power. Good luck

... tell the story in a story telling mode, yet this is not a romance is rather a straight to the point novel that sets the scene, shows the issues to be solved, explains the thinking process adopted to solve the issue and finally drops the solution. The more unexpected the solution the more the effect on the reader. Do not forget to emphasise the results with as clear as possible links, possibly backed up by customer endorsements, to the solution you suggested to adopt.

... include short term issue fixing projects and long term strategic initiative to address your range of skills , knowhow and more important flexibility to rapidly move from one more strategic topic to a smaller issue and yet be highly effective in both

Start building awareness to your brand as a specialist and not a generalist. Take one of the main categories at play you are familiar with and focus your tory on that. While you build your storey make clear the recipee you use applies cross categories...

Apologies for the short contribution. My two cents on the topic are that many responses can be obtained by employing a neuromarketing approach. Encephalogram or tomography will shed light on which areas are affected by an emotionally focused communication approach. Starting from there multiple optimizations can be achieved.