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Product Marketing Manager

Hybrid
  • Utrecht, Netherlands
€4,300 - €4,800 per monthMarketing

Job description

Product Marketing at Channable is centrally positioned between Product Management, Marketing, and the commercial teams (Sales, CS) and is responsible for the successful launch and growth of Channable’s products. By doing so, a Product Marketing Manager contributes to the goals of the product marketing team to drive product activation and ultimately net new MRR per product. 🔥


Your job

Our new Product Marketing Manager colleague will focus on 4 areas of responsibility:


  1. Market Research - 10%

  2. Positioning, Messaging & Narrative Design - 35%

  3. Go To Market Planning & Execution - 35%

  4. Commercial Enablement - 20%


Contribution Process:

After your onboarding, you will be working with one or more of our product teams on a particular product portfolio to ensure its successful growth in the market. You will provide key market insights, competitor analysis, and customer feedback that bring direction and prioritization to the product strategy and development.


During and after the product development, a Product Marketing Manager will set up and own the global positioning, messaging, and narrative design as well as the end-to-end GTM process. For the latter, this position will plan launch-activation and customer campaigns by closely collaborating with Channable’s content, design, online, and country marketing teams, and occasionally also with outside agencies.


Lastly, a PMM will enable, train, and educate our sales- and customer success teams on the new features and products and assist them with information (USPs, Ideal Customer Profile, …), marketing assets, and pitch materials. 🌟

Job requirements


Your challenges

  • Continuously drive product activation for your assigned portfolio by identifying underperforming products and executing end-to-end GTM campaigns for existing customers;

  • Assist and inform our product- and growth teams with relevant market research, competitive intelligence, and customer insights for the development, pricing, and packaging of new products and features;

  • Develop product positioning, messaging, and narrative designs based on frameworks such as Jobs-to-be-done;

  • Create value propositions, and identify USPs, competitive advantages, and ideal customer profiles for our different market segments. Collect and present this information in our internal wiki, easy-to-understand presentations and briefs for our marketing, sales, and CS teams;

  • Continuously train and educate our marketing- and commercial teams on product releases and selling strategies;

  • Briefing our content- and design teams to develop appropriate sales- and marketing assets, such as pitch presentations, one-pagers, marketing emails, or landing pages to support each stage of the customer journey along the SaaS funnel for sales and customer success. 🍀


Who are you?

  • At least 2-4 years of experience in (B2B) product management, product marketing or other SaaS marketing role;

  • You have experience in developing (B2B) product-led marketing strategies and translating them into effective campaigns that drive awareness, activation, and retention;

  • You are experienced in briefing and aligning multiple cross-functional teams to drive and execute your strategies;

  • You are an effective project manager collaborating with many stakeholders, such as sales, customer success, product management, and general management to foster alignment, create buy-in and report on outcomes;

  • Deep interest in end-user behavior, customer journeys, and adoption optimization;

  • Strong communication skills, a strategic mindset, and ambition to learn and develop.


Other requirements

  • You are available for at least 32 hours per week (4 days);

  • You live in (or close to) Utrecht, or are willing to move;

  • You are willing to come to our Utrecht office for two days/week.


Who are we?

Being part of our team means working with diverse and fun people who trust and help you along the way. Channable was founded 10 years ago in the heart of Utrecht. We are now a strong team of +250 diverse individuals, more than +40 nationalities, and a brand new and vibrant HQ in Utrecht, serving customers all over the globe. We're also operating from other offices including New York City, Berlin, and Aarhus.

We’re open-minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and have an awesome time together. Feel free to take a further look at our Instagram or LinkedIn!


What do we offer?

  • The salary range based on 40 hours is between gross €4.300 - €4.800 per month within a clear career & salary structure; 💸💸

  • 8% holiday allowance - 8% of your yearly salary, which is paid on June 1st;

  • Company-wide bonus; 💰

  • Stock Appreciation Rights (SARs) to let you benefit from our future growth;

  • Annual L&D budget of €1000. You can take a great advantage to #grow professionally; 📚

  • Saving for old age - yes, we provide you 5% of your monthly base salary;

  • 26 vacation days + 2 reload days 🍭 based on 40 hours;

  • Traveling to our office? No problem, we got you covered;🚆

  • Channaweekend (yes, in 2025 we go for a long weekend with all our colleagues from all over the world 💜🔥);

  • Work for a supportive company of +250 international employees! 🙌 🧑‍🤝‍🧑We have an open culture and 'flat' organization where everyone genuinely enjoys helping each other; 🤗🎉

  • The freedom to tailor make your own responsibilities and working schedule; 💥

  • The space to come up with your own ideas and implement them; 💜🌟

  • To work in a beautiful historic and fully renovated office in the heart of Utrecht 🏡 & with a flexible hybrid working policy of ( 2 days in the office);✨

  • Since you can work from home, we will provide home office supplies;🖥️⌨️

  • We offer a 3-week-long workcation🍹And an extra 3 weeks on top of that if you're an expat living in the Netherlands and want to visit friends and family;

  • Having flexible working hours means starting your day between 8.00 - 10.00 am;🕰️

  • We want you to feel good - please feel free to use our discounted OneFit subscription;👟

  • You have free & anonymous access to the OpenUp platform and psychologists ☮️This free service is also available to your family members;

  • Are you going to become a parent? We think it is important that you spend time with your newborn. Enjoy 5 weeks of 100% paid partner leave; 👶

  • Additional working conditions like great lunch, massages, in-office bar (Channabar), parties, yoga lessons, sports teams, ChannaGym, video games, and many more! 💕👌



How can you introduce yourself to us?

Are you interested? Please apply by clicking on the "apply now" button below. Please send your application in English. If it's a match, Judit will get in touch with you for an introduction call. After that, you'll be invited for 2 rounds of interviews, including an assignment stage.


Please note that after the 2nd round of interviews; we'll do reference checks as well. Additionally, you can also meet your future team members over a coffee date in our Utrecht office.


At Channable, we strive to create and foster an environment of belonging and collaboration. We believe in diverse and inclusive teams.



Contact by job agencies and recruiters will not be appreciated. Each recruiter or headhunter who approaches us agrees with a donation of €250 for Make-A-Wish.

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