Digital Media Africa

Are you tired of spending hours creating content only to see little to no growth? You're not alone, and it's not your fault. Most people struggle to gain traction online. They spend hours creating content, only to watch it barely reach anyone. It’s frustrating, right? You put in the effort, but the results just aren’t there. What if we. told you that there’s a reason why you’re not growing? And more importantly, that there’s a way to fix it? Imagine turning things around and finally seeing the growth you’ve been chasing. we've been in your shoes, and I’m going to show you exactly how you can be able to start make $100+ per day only with social media. And these aren’t some weird algorithm or editing tricks, by the way. What we're going to share will not only teach you but also develop an unstoppable mindset that will do anything to achieve your goals. Keep an eye out for tomorrow’s post— we're going to share the secret that changed everything for our clients. Talk soon, Digital Media Africa♥️

How content and SEO can push your business to the top of search results! Boosts search rankings SEO serves as a guide for search engines to locate your content. By using the right keywords, meta tags, and backlinks, SEO helps search engines recognise how valuable and relevant your pages are. This boosts your position on search results, making it easier for new customers to find you. Quality content then provides the information search engines and users are after, enhancing your site’s authority. Improves user experience A smooth user experience is key to keeping visitors interested and prompting them to act. SEO focuses on both search engines and users, ensuring your site is easy to use, quick to load, and mobile-friendly. High-quality content adds to the user experience by offering useful information, answering questions, and engaging visitors. Together, content and SEO create a user-friendly environment that encourages visitors to stay longer, lowering bounce rates and boosting conversion chances. Attracts your target audience Content is your business’s voice, and SEO amplifies it. Without SEO, your well-crafted content may not reach your audience. SEO makes sure your content is visible to the right people at the right time. Whether it’s a blog post addressing common questions or a video highlighting your newest product, SEO increases your content’s visibility, driving more organic traffic and attracting the right customers for your business. Generates leads Content brings in visitors, and SEO ensures they are relevant to your business. By providing valuable content optimised for search engines, you capture the attention of potential customers actively seeking what you offer. This targeted traffic is more likely to turn into leads and, eventually, customers. Creating the right content, precisely optimised with DMA Content and SEO together work wonders, pushing your business to the top of search results. Great content can engage and inform potential customers, while a solid SEO strategy ensures your message reaches the right audience at the right time. This powerful mix boosts your online presence, enhances the user experience, and helps you generate leads. Finding the best words isn’t always easy. That’s where we come in! At DMA , we offer top-notch content creation and SEO services in Kenya and beyond, ensuring your brand voice is spot on. Let us help you lead online.

We are very grateful to have been invited by @businessweekafrika for an incredible two-day event held at the Sarit Expo Centre between the 12th and 13th of August. The event hosted a conglomerate of brilliant minds from across Africa🌍 who had great ideas and Innovations The insights and connections made were valuable for every business in attendance. Thank you for hosting such a beneficial experience for the African business community. We look forward to hosting more impactful events together and creating a great impact in the African continent. In attendance were Absa Group, Twiva, KNCCI NAIROBI COUNTY, KEPSA, CHAPTR, and many other great companies with great solutions.

Here is some tea from Social Media this week, LinkedIn’s B2B Advertising Insights: LinkedIn, alongside MAGNA Media Trials, has uncovered the increasing role of creativity in B2B advertising. Their findings highlight that both display and video ads on LinkedIn markedly boost brand metrics. More innovative ads enhance engagement, with a 40% rise in purchase consideration and longer viewing times. The study advises B2B brands to prioritize emotional connections and storytelling over mere product feature displays to boost ad effectiveness and engagement on LinkedIn. Source: LinkedIn for Marketing Blog Meta’s Advertising Platform Enhancements: Meta is introducing a range of updates to its advertising platform aimed at improving campaign outcomes and customisation. These updates include Conversion Value Rules for better audience targeting, an opt-in setting for tracking incremental conversions, and extended analytics integrations with third-party tools. Source: Meta Snapchat’s Ad Platform Enhancements: Snapchat revealed significant updates to its ad platform in August, aimed at direct response and brand visibility. Key upgrades feature advanced Lead Generation tools, broadened 7-0 optimisation for app advertisers, and new Value Optimisation and Landing Page View options. For brand visibility, Snapchat launched First Lens Unlimited and State Targeted First Story takeover products, alongside expanded AR advertising capabilities with AR Extensions. The platform also introduced AI-driven creative tools such as an ML Scribble World Lens and GenAI Copy Generator. Source: Snapchat for Business Threads’ Feature Updates: Meta has rolled out new features for Threads, targeting creators and businesses. The update offers insights into post performance and audience demographics, the ability to save up to 100 drafts, and the option to schedule posts. Meta is considering mobile versions of these features in the future. Source: Meta X's Third-Party Long-Form Posts: X has updated its API to allow third-party apps to create posts of up to 4,000 characters, aligning with the expanded limit for Premium subscribers from February 2023. This feature is distinct from X Articles, which allows even longer posts for Premium+ users. This capability is set to be available soon on X management platforms. Source: Social Media Today X’s Enhanced Analytics for Premium Users: X has introduced an improved Audience Insights section for Premium users, offering new analytic features like audience demographics and times of active user engagement. The update enhances chart formats and data visualization. Source: Social Media Today

We are very grateful to have been invited by @businessweekafrika for an incredible two-day event held at the Sarit Expo Centre between the 12th and 13th of August. The event hosted a conglomerate of brilliant minds from across Africa🌍 who had great ideas and Innovations The insights and connections made were valuable for every business in attendance. Thank you for hosting such a beneficial experience for the African business community. We look forward to hosting more impactful events together and creating a great impact in the African continent. In attendance were Absa Group, Twiva, KNCCI NAIROBI COUNTY, KEPSA, CHAPTR, and many other great companies with great solutions.

Were you a part of the Olympics? Allow us to explain how the Olympics were marketed to us without us even realizing it. For a moment, the team realized we had not seen any Olympics ads until one of us shared about coming across a documentary on Netflix sometime before the Olympics. Here is the catch. 1️⃣ Go to the audience where they are; It would be difficult to get Millennials and GenZ to watch mainstream media and so documentaries would be the best bet to draw their attention. 2️⃣ Tell a story, it's not always about ads. The documentaries were emotional stories of the athletes in their real lives, and the struggles they have been through to eventually get to the Olympics. This was an incredible way to keep the athletes at the top of their minds and the next stop would be the mainstream of the Olympics to watch the live games. Some of us ended up watching most of the Olympics and we are proud of my country Kenya for bagging 4 Gold medals and 11 medals in total. Congratulations to Faith Kipyegon for the race well run and breaking the Olympic record. We are so proud of our Botswana Brother Letsile Tebogo for bagging his country the first-ever Olympic Gold medal in the 200m race. Lessons learned from the Avast digital marketing team in Paris; - Go to where your audience is - Storytelling wins any day so. Why I love being a marketer because you can see the world from the eye of your consumers. What was your most epic moment during the Olympics? We help brands get the best online results through tailor-made solutions. Photo from Google: Medina’s magic photo moment – exiting the wave with the fly-away kick seen around the world – overshadowed what the 30-year-old had achieved just seconds before the highest-scoring wave in Olympic history at a near-perfect 9.9 out of 10.

Were you a part of the Olympics? Allow us to explain how the Olympics were marketed to us without us even realizing it. For a moment, the team realized we had not seen any Olympics ads until one of us shared about coming across a documentary on Netflix sometime before the Olympics. Here is the catch. 1️⃣ Go to the audience where they are; It would be difficult to get Millennials and GenZ to watch mainstream media and so documentaries would be the best bet to draw their attention. 2️⃣ Tell a story, it's not always about ads. The documentaries were emotional stories of the athletes in their real lives, and the struggles they have been through to eventually get to the Olympics. This was an incredible way to keep the athletes at the top of their minds and the next stop would be the mainstream of the Olympics to watch the live games. Some of us ended up watching most of the Olympics and we are proud of my country Kenya for bagging 4 Gold medals and 11 medals in total. Congratulations to Faith Kipyegon for the race well run and breaking the Olympic record. We are so proud of our Botswana Brother Letsile Tebogo for bagging his country the first-ever Olympic Gold medal in the 200m race. Lessons learned from the Avast digital marketing team in Paris; - Go to where your audience is - Storytelling wins any day so. Why I love being a marketer because you can see the world from the eye of your consumers. What was your most epic moment during the Olympics? We help brands get the best online results through tailor-made solutions. Photo from Google: Medina’s magic photo moment – exiting the wave with the fly-away kick seen around the world – overshadowed what the 30-year-old had achieved just seconds before the highest-scoring wave in Olympic history at a near-perfect 9.9 out of 10.