María Alejandra Sandoval Avila

María Alejandra Sandoval Avila

Associate Partner - Design Director

Nairobi County, Kenya
789 followers 500+ connections

About

Originally from Colombia, María Alejandra (Male) is a Design Director at Dalberg Design. With over a decade of experience in Service Design, Design research, Information Design, and Creative Facilitation, Male specializes at the intersection of climate resilience, dignified livelihoods, and financial justice.

Male divides her role between Mexico and Nairobi, fostering South-to-South collaborations. She envisions a design practice centered on South American and African knowledge for sustainable social change. Maria Alejandra has pioneered Dalberg Design's footprint expansion in Latin America, strengthening networks and extending our work in the region.

Currently, she leads Dalberg Design's practice evolution, envisioning and implementing strategies for a more equitable and community-centered design practice.

Activity

Experience

  • Dalberg

    Dalberg

    6 years 4 months

    • Dalberg Graphic

      Associate Partner - Design Director

      Dalberg

      - Present 8 months

      Nairobi County, Kenya

    • Dalberg Graphic

      Senior Creative Lead

      Dalberg

      - 1 year 1 month

      As a Senior Creative Lead, I lead client management, fostering strong partnerships with businesses, governments, and nonprofits. I actively led the development of community-centered design approaches for our practice, and support the advancement of the Dalberg Design Latam regional pipeline.

      The Nature Conservancy – Sustainable Prosperous Communities, South-East Mexico
      Led a foundational study for The Nature Conservancy, focusing on smallholder producers in South Mexico and four value…

      As a Senior Creative Lead, I lead client management, fostering strong partnerships with businesses, governments, and nonprofits. I actively led the development of community-centered design approaches for our practice, and support the advancement of the Dalberg Design Latam regional pipeline.

      The Nature Conservancy – Sustainable Prosperous Communities, South-East Mexico
      Led a foundational study for The Nature Conservancy, focusing on smallholder producers in South Mexico and four value chains to develop financial and non-financial products supporting their transition to regenerative practices.

      Pro Mujer - Empowering Women Through Economic Independence and Entrepreneurship
      Led a study on rural and indigenous female entrepreneurs in Chiapas and Yucatán, enabling Pro Mujer's expansion into Mexico's southeast. Conducted state-level analysis and engaged stakeholders using Human-Centered Design. Results informed the development of financial and non-financial services for over 10,000 women entrepreneurs.

      CGAP – Financial lives of platform workers in India, Indonesia, Kenya, Nigeria, and South Africa
      Co-led foundational research and recommendations development to understand the financial lives of platform workers in multiple sectors across five countries. Engaged ~400 participants using a mix of methods, shaping the development of financial products and services to enhance their livelihoods.

      Skoll Foundation – the COVID-19 Vaccine Equity Project
      Led global, national, and subnational immunization professionals' engagement for the COVID-19 Vaccine Equity Project, supporting low- and middle-income countries in preparing and operationalizing equitable COVID-19 vaccine programs.

      Facebook - Community Leaders Program
      Contributed to Facebook's Community Leadership program, offering personalized mentorship to leaders worldwide focused on mental and maternal health services. Developed an educational curriculum to enhance leaders' capacity for sustainability and growth.

    • Dalberg Graphic

      creative lead

      Dalberg

      - 1 year 7 months

      New York, United States

      As a Creative Lead at Dalberg Design, I manage project teams from project scoping through implementation. I plan and execute qualitative research and provide oversight of the research process to ensure continuous learning and adaptation. I guide teams to translate research outputs into robust HCD frameworks and compelling client narratives. Project work ranges from research, MVP development to implementation and scaling in agriculture, financial inclusion, global health, and organizational…

      As a Creative Lead at Dalberg Design, I manage project teams from project scoping through implementation. I plan and execute qualitative research and provide oversight of the research process to ensure continuous learning and adaptation. I guide teams to translate research outputs into robust HCD frameworks and compelling client narratives. Project work ranges from research, MVP development to implementation and scaling in agriculture, financial inclusion, global health, and organizational capacity building and innovation. I am currently part of our DEI task force, imagining and developing our approach into a more equitable and community-centered practice.

    • Dalberg  Graphic

      Senior Designer

      Dalberg

      - 1 year 7 months

      As a Senior Designer at Dalberg Design, I conduct qualitative research and integrate a Human Centred Design approach on projects that span international development, from financial health to agriculture to health and reproductive health work, for a number of different clients, such as The Gates Foundation, The Rockefeller Foundation, and Facebook. Recent projects include:

      - Partnership with the Financial Health Network and the AARP Foundation focused on understanding how Low…

      As a Senior Designer at Dalberg Design, I conduct qualitative research and integrate a Human Centred Design approach on projects that span international development, from financial health to agriculture to health and reproductive health work, for a number of different clients, such as The Gates Foundation, The Rockefeller Foundation, and Facebook. Recent projects include:

      - Partnership with the Financial Health Network and the AARP Foundation focused on understanding how Low Middle-Income Americans over the age of 50 relate to technology to manage their financial lives, and define sector level recommendations for financial service providers to design better Fintech products to serve this population.
      -Supporting Facebook’s Community Leadership Program, which seeks to “elevate the role of community leaders as a critical piece in building diverse, supportive societies that bring people closer together, despite their differences.” I worked to create an “educational curriculum around leadership development, strategic community engagement, and technical skills,” and offer personalized mentorship to leaders around the world.

    • Dalberg Design  Graphic

      Designer

      Dalberg Design

      - 1 year 9 months

      Greater New York City Area

      Dalberg Design is a new design studio within Dalberg founded by former frog leaders. We take a human-centered approach to navigating and coordinating stakeholder ecosystems, scaling development solutions, and designing products and services for poverty alleviation. We work with foundations, multilateral institutions, governments, and non-profit organizations.

  • SVA Design for Social Innovation  Graphic

    MFA Design for Social Innovation

    SVA Design for Social Innovation

    - 1 year 10 months

    Greater New York City Area

    Two years Master in Art program focus on social innovation design as the creation and propagation of healthy, mutually beneficial relationships between humans, technology and the earth. It uses systems design, critical thinking, strategy, game mechanics, social movement design and collective leadership generate social impact change with communities.

    PROJECTS

    What if..? - Game design
    A sex education tool designed to fight children sex-trafficking in Cambodia by teaching them…

    Two years Master in Art program focus on social innovation design as the creation and propagation of healthy, mutually beneficial relationships between humans, technology and the earth. It uses systems design, critical thinking, strategy, game mechanics, social movement design and collective leadership generate social impact change with communities.

    PROJECTS

    What if..? - Game design
    A sex education tool designed to fight children sex-trafficking in Cambodia by teaching them how to make better decisions regarding their bodies. This scenario role playing game allows the kids to practice reactions to challenging situations, have conversations around sex education and pornography and reinforce body ownership. This game is supported by a facilitators guide and a training program for educator and social workers at AIM schools in the country.

    Neblina Forest - Strategic communication
    Neblina Forest is an organization in Ecuador that oers eco-tourist services to preserve the tropical rain forest in the region by providing sustainable income to the people living near the forest while taking care of it. Most of their clients are unaware of their mission and labor. We designed a communication strategy to better reach clients, bridging the gap between clients’ need for information and the stakeholders (ecosystem, locals & organization) offer.

    24 Years of conflict - Data Visualization
    This project is a personal reflection of the "art" of war during just 24 years of decades of conflict in Colombia. It's an attempt to use numbers to uncover history. I analyzed and visualized data from the dataset: Civilianz death in bellicose actions from the MFA Design for Social Innovation Colombian Center of Historic Memory, to tell three different data perspectives.

  • United Nations Foundation Graphic

    Design fellow

    United Nations Foundation

    - 1 month

    Greater New York City Area

    In September 2017, the United Nations hosted UN Week, a serious of events to share and discuss progress of the _Millenium Development Goals_ around the world. In order to expand access to the content during the events, the UN Foundation documented the highlights of the discussions in real time. I developed illustrations and posters in real time during two of their conferences, these where designed and shared on the Un foundation social media platforms during the events.

  • InWithForward Graphic

    Design fellow

    InWithForward

    - 3 months

    Vancouver, Canada Area

    Design of the Grounded Space curriculum, a new initiative to bring human centered design to social service organizations in Vancouver, Canada.

    Developed a curriculum for frontline staff to facilitate embedding R&D practices in social service delivery organizations. Facilitated and designed learning sessions for the social service community. Designed workshops and training material to facilitate implementation of new R&D capacities. Designed research tools and conducted ethnography with…

    Design of the Grounded Space curriculum, a new initiative to bring human centered design to social service organizations in Vancouver, Canada.

    Developed a curriculum for frontline staff to facilitate embedding R&D practices in social service delivery organizations. Facilitated and designed learning sessions for the social service community. Designed workshops and training material to facilitate implementation of new R&D capacities. Designed research tools and conducted ethnography with them.

  • Fondo Patrimonio Natural Graphic

    Strategic designer - Visual designer

    Fondo Patrimonio Natural

    - 6 months

    Bogotá, Colombia

    Landscapes Conservation Program design with the local community. A wooden stove that uses 60% less wood and produces 90% less smoke for cooking. In collaboration with locals, I developed the business model, communication strategy for startup initiative, and product distribution in various regions. I conducted user research and product testing in location.

  • Lead Strategic and Service Designer

    fivelines

    - 2 years 4 months

    Bogotá D.C. Area, Colombia

    FiveLines connects dierent types of designers to the client's specific needs. I coordinated various projects with Colombian and international companies, leading the design team through a human-centered design approach. I lead and coordinate research, analysis, creation, design and validation of new products and communication strategies for client around the world.

  • Universidad EAN

    Universidad EAN

    1 year 1 month

    • Universidad EAN Graphic

      External design researcher

      Universidad EAN

      - 1 year 3 months

      Bogotá D.C. Area, Colombia

      Research, analysis and design of tools to develop social innovation projects in the Colombian context. Testing of the design model and tools with youth from the Tiempo de Juego foundation in Bogotá, Colombia.

    • Universidad EAN Graphic

      Strategic designer

      Universidad EAN

      - 6 months

      Bogotá D.C. Area, Colombia

      Designed workshops and innovation tools for the institution’s internal-entrepreneurial events.
      Kept a record of the development of the organizational innovation project of Universidad EAN.
      Delivered workshops and facilitate events related to innovation within the institution.

  • Publicar - Publicidad y Soluciones Multimedia S.A Graphic

    Innovation and product development consultant

    Publicar - Publicidad y Soluciones Multimedia S.A

    - 1 year 9 months

    Bogotá D.C. Area, Colombia

    External Consultant in research, analysis, creation, design and validation of new products and services for the company in different market sectors. I conducted and lead the team in the user research, design and development of 12 new products and services as part of a new products portfolio development strategy for the company.

  • Universidad de los Andes Graphic

    Design Researcher

    Universidad de los Andes

    - 8 months

    Research, analysis and documentation of the relationship of the inhabitants of Colombia’s gold-mining areas with their water resources. Designed methodologies to work with the researched community and to introduce new technologies to it.Designed the dilemma game “Mineros” [Miners] to work with the mining community in the field.

Education

Licenses & Certifications

Volunteer Experience

  • Proyectar Sin Fronteras (PSF) Graphic

    Strategic designer

    Proyectar Sin Fronteras (PSF)

    - 6 months

    Economic Empowerment

    Support to local entrepreneurs building their business model and local outreach.

  • Professor Assistant

    Idex

    - 3 months

    Children

    Support on basic lessons on English, personal and social skills through dynamic activities with children between 2 and 7 years old in the marginated areas in India such as Jaipur, Himalayas, Goa, Agra, Dharmsala and Delhi.

Publications

Projects

  • Río Mío: Una aproximacíon al cuidado del agua desde las tecnologías ágiles

    -

    Río Mío es un proyecto del departamento de Diseño de la Universidad de Los Andes (Bogotá, Colombia) dirigido por el profesor Miguel Navarro Sanint.
    El proyecto responde a una problemática evidente entorno al uso del mercurio en la explotación minera artesanal y sus implicaciones sociales y ambientales.
    Busca, mediante el uso de herramientas de innovación participativa, gestionar la problemática con la participación activa de la comunidad.

    Río Mío (My River) is a project originated…

    Río Mío es un proyecto del departamento de Diseño de la Universidad de Los Andes (Bogotá, Colombia) dirigido por el profesor Miguel Navarro Sanint.
    El proyecto responde a una problemática evidente entorno al uso del mercurio en la explotación minera artesanal y sus implicaciones sociales y ambientales.
    Busca, mediante el uso de herramientas de innovación participativa, gestionar la problemática con la participación activa de la comunidad.

    Río Mío (My River) is a project originated at the Design department of Los Andes University (Bogotá, Colombia) directed by Miguel Navarro Sanint.
    This project responds to the social and environmental consequences of the use of mercury in artisanal gold mining.
    Our goal is to manage those consequences with the active participation of the community, through the use of participatory innovation tools.

    Other creators
    See project
  • Global Service Jam Bogotá

    -

    Event organizer in 2012 and 2013

    Other creators

Honors & Awards

  • Mención Honorifica Nota más alta en Proyecto de Grado

    Universidad de los andes

    Proyecto Complot Urbano: Estrategia de educación en emprendimiento dirigida a jóvenes pandilleros en Bogotá que tiene como objetivo permitir a estos jóvenes construir un futuro profesional para ellos mismos, emprendiendo desde sus propias expresiones artísticas.

Languages

  • Español

    Native or bilingual proficiency

  • Ingles

    Full professional proficiency

  • Italiano

    Elementary proficiency

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