!["What A Pro Wants" NBA Playoffs Commercial chet holmgren sga what a pro wants commercial](https://i.kym-cdn.com/entries/icons/mobile/000/049/540/maxresdefault.jpg)
"What A Pro Wants" NBA Playoffs Commercial
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About
"What A Pro Wants" NBA Playoffs Commercial refers to an AT&T advertisement airing during the 2024 NBA Playoffs featuring Oklahoma City Thunder players Shai Gilgeous-Alexander (commonly referred to as "SGA") and Chet Holmgren singing the pop song "What a Girl Wants" by Christina Aguilera. The commercial was widely loathed on social media, leading to hyperbolic responses and jokes about the ad.
Origin
On March 18th, 2024, AT&T[1] released a commercial starring the Oklahoma City Thunder's SGA and Chet Holmgren. The pair begin discussing AT&T, with Holmgren saying AT&T knows "what a pro wants." The pair begin reciting the lyrics of Christina Aguilera's "What a Girl Wants" ("What a girl wants, what a girl needs / Whatever makes me happy sets you free / And I'm thanking you for knowing exactly,") with "Girl" replaced with "Pro," then begin singing the song.
Spread
The commercial began airing in March 2024 during the NCAA championship tournaments, when it began seeing some backlash. On March 20th, 2024, Twitter / X user @thesarahkelly[2] wrote, "I don’t think I can survive another week of that 'what a pro wants' ad a dozen times a day," gaining 10 likes in one month (shown below, left). On April 6th, Twitter user @jaycaspianking[3] wrote the commercial was "baffling," gaining over 100 likes in three weeks (shown below, right).
![Can't withstand it sarah kelly @thesarahkelly I would support legislation requiring a certain number of distinct commercials for every company that advertises during the NCAA ... tournaments. I don't think I can survive another week of that "what a pro wants" ad a dozen times a day. 10:57 PM ⚫ Mar 20, 2024](https://i.kym-cdn.com/photos/images/newsfeed/002/805/471/686.png)
![Baffling kang @jaycaspiankang I don't think I've ever been more baffled by an ad than the Chet and Shai one. No idea why they're singing 'what a pro wants, what the thing they're advertising is, why they're on the tv. No clue. 8:10 PM Apr 6, 2024](https://i.kym-cdn.com/photos/images/newsfeed/002/805/474/dbe.png)
The backlash to the commercial ramped up in the middle of April 2024 after the start of the NBA Playoffs, when many fans commented that the perceived poor quality of the commercial and the frequency with which it aired was irritating them.
For example, on April 28th, 2024, Twitter user @jshyb_[4] posted the Michael Jackson Lowering a Gun GIF in reverse to joke about the commercial, gaining over 600 retweets and 7,200 likes in one day (shown below, top). The same day, Redditor dbezzy1010 posted a still image from Manchester by the Sea to signify their reaction to the commercial, gaining over 20 points in /r/nbacirclejerk[5] in one day (shown below, bottom). On April 29th, Awful Announcing[6] covered the backlash to the commercial.
What a pro wants what a pro needs pic.twitter.com/dfe6jmIeZ5
— Josh (@jshyb_) April 28, 2024
![Manchester by the sea still r/nbacirclejerk • 10 hr. ago dbezzy1010 What a pro wants, what a pro needs♪♪♪ Pratty's CAV Mourasian, MA ...](https://i.kym-cdn.com/photos/images/newsfeed/002/805/499/246.png)
Various Examples
![Slow Torture Hanif Abdurraqib @NifMuhammad me seeing what a pro wants yesterday: look it isn't that bad, you can endure it for 30 seconds or whatever ... me seeing it today, frantically feeling around for the remote: TURN IT OFF TURN IT OFF I WILL TEAR THE TELEVISION OFF THE WALL I SWEAR TO GOD I WILL EAT THE TELEVISION Hanif Abdurraqib @NifMuhammad • 13h ok literally just two days ago I was like wow people are simply overreacting about the what a pro wants commercial but I just saw it & instantly snapped, I have seen enough, I don't know if there's an exact number of times you see it before you snap but I crossed that ... Show more 10:20 PM Apr 28, 2024](https://i.kym-cdn.com/photos/images/newsfeed/002/805/502/2f5.png)
![Say What A Pro Wants Again jesse spector @jessespector "say what a pro wants again" • 9:36 PM Apr 28, 2024](https://i.kym-cdn.com/photos/images/newsfeed/002/805/504/7a1.png)
![Mourinho headset RingerNBA @ringernba "what a pro wants" 2:46 PM Apr 21, 2024 R ...](https://i.kym-cdn.com/photos/images/newsfeed/002/805/506/a85.png)
“What a pro wants… what a pro needs” pic.twitter.com/2KfveKHSsS
— Nick Maraldo (@nickmaraldo) April 29, 2024
WHAT A PRO WANTS
WHAT A PRO NEEDS pic.twitter.com/OFgMPbktEm— Meelz 💪🏾 (@MeelzTV) April 29, 2024
Search Interest
External References
[1] YouTube – What A Pro Wants | AT&T
[2] Twitter – thesarahkelly
[3] Twitter – jaycaspianking
[5] Reddit – /r/nbacirclejerk
[6] Awful Announcing – Everyone is sick of the Chet Holmgren-SGA ‘What a Pro Wants’ commercial
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