What are three things that every podcaster and broadcaster wants? We’d say:
As many listeners as possible
Revenue, so they can keep making their shows
The pure joy of creation
We probably can’t help with the last one, but a surefire way to tackle the first two is to repurpose content in other formats. Ensuring that both linear listeners (radio) and non-linear listeners (podcast) can enjoy your amazing shows is just smart business.
This infographic is a comprehensive lay-of-the-land on “broadcast-to-podcast,” and the inverse. We call it “full-circle audio.”
Learn about:
Key aspects of where both broadcasting and podcasting excel
How the market is currently embracing the repurposing of content
New tech that’s making it a lot easier, and more
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