Why broadcasters should also become podcasters, and vice versa, now.

What are three things that every podcaster and broadcaster wants? We’d say:

As many listeners as possible

Revenue, so they can keep making their shows

The pure joy of creation

We probably can’t help with the last one, but a surefire way to tackle the first two is to repurpose content in other formats. Ensuring that both linear listeners (radio) and non-linear listeners (podcast) can enjoy your amazing shows is just smart business.

This infographic is a comprehensive lay-of-the-land on “broadcast-to-podcast,” and the inverse. We call it “full-circle audio.”

Learn about:

Key aspects of where both broadcasting and podcasting excel

How the market is currently embracing the repurposing of content

New tech that’s making it a lot easier, and more