ArabAd

Why have brands and their agencies, both of which have been quick to speak out on socio-political issues in the past, remained silent in the face of Israel’s war on Gaza? A silence that not only permeates the higher echelons of adland’s holding groups, but independent agencies and their employees. Why has an industry that is so vocal about driving positive change and campaigning for good suddenly lost its voice? Iain Akerman writes for ArabAd about an advertising world that has opted to remain (shockingly) silent on Gaza. Asad ur Rehman Hubert Boulos #Gaza #Gazawar #Israel #politics #adland #adindustry #adagencies #advertising #socialgood #causemarketing #advertisingforgood Illustrations by Hibah Musthafa https://lnkd.in/gB4HM7YQ

MBC Media Solutions(MMS), the commercial arm of MBC Group, is now the official Samsung TV Plus advertising partner, giving advertisers in Saudi Arabia, the UAE & Egypt full access to the platform’s CTV advertising formats. “CTV is evolving rapidly globally and, in our region, and this appointment will enable brands to take advantage of Samsung Ads' premium ad environment on the biggest screen at home. This will achieve high impact and engagement…”—Jad Saab MBC GROUP Alex Hole #medianews #CTV #SamsungTVplus #advertisingandmedia #mediarep #entertainment #streaming #digitaladvertising https://lnkd.in/dhr8H2Zn

Roger Halaby, CEO of Dubai-based the Hanging Gardens Agency, asserts that when you hold a great idea, doors can’t but open to you — only if you manage to infuse your idea with passion… Here is Halaby’s take on how to make big ideas happen and what is needed for your "I wish I could" to totally become "Yes, I did it!" #viewpoint #greatidea #ideas #business #marketing #opinionpiece #idea https://lnkd.in/gvxd-WsA

Horizon Holdings has appointed Elie Farah, a MarCom & TechCom experienced professional, as its new Managing Director to lead the Horizon FCB MENA ’s operations in Kuwait. Farah will restructure and lead the evolution of the agency in Kuwait. “We’re excited to welcome Elie Farah into this leadership role, where our Horizon once started 48 years ago...”— Mazen Jawad #agencynews #appointment #appointments #adagency #advertising https://lnkd.in/dfSs8Xdk

Mazen Jawad, CEO, Horizon Holding, shares his take on awards in general while he expresses his confidence in the regional talent and explains the rising interest he sees triggered in “creative adventurers” that are flocking to the region and contributing to leveling up the standard of advertising made in the Middle East. Horizon FCB MENA #interview #advertising #awards #adindustry #creativetalent #creativeindustry #arabad https://lnkd.in/dAqa6qnN

“Some award shows have more credibility than others and that is due to their judging system and mechanism,” states Nassib Boueri, CEO VML MENA, who shares his outlook on awards show in general in this ArabAd interview. #interview #awards #advertising #adagency #adindustry https://lnkd.in/dS3uGQ5D

Initiative MENA has won the Media Network of the year title at this year’s Dubai Lynx Festival. Lara Arbid, CEO Initiative MENAT, Magna MENAT, shares her utmost confidence in a region that is delivering best in class work and explains the factors of this notable upward trajectory. MCN | Middle East Communications Network #interview #awards #adindustry #advertising #arabad #dubailynx #mediaagency https://lnkd.in/dRhhAf7Q

Saudi Arabia's Vision 2030 aims to diversify its economy by boosting tourism to contribute 25% of GDP by 2030. Key strategies include developing futuristic destinations like NEOM and enhancing tier-two cities such as Ha’il, Jizan, and AlBaha, which highlight cultural heritage and local hospitality. These cities face challenges like language barriers but offer unique cultural experiences. Imagination’s Senior Strategist Sara Faisal explains how with significant investments in entertainment and sports aiming to attract over 100 million visitors annually Saudi is quickly becoming a desired destination and what makes it so unique. #tourism #travel #saudiarabia #KSA #saudiarabiatourism #viewpoint #Vision2030 #sauditourism

The Type Directors Club (TDC), the world renowned typography organization, has announced the names of the young winners from 11 countries in the 2024 Ascenders competition, as well as its annual scholarship programs. One winner from the Middle East makes it in the list: Abdelrahman Mohame AKA Abdo Mohamed, an awarded art director and type designer, Founder of Boharat typefoundry, who is currently based in Dubai. The One Club for Creativity #typography #designers #graphicdesign #TDC24 #design #creativeindustry #youngtalents https://lnkd.in/ddS3kpZQ

ramzi raad has launched a digital version of “The Story of Middle East Advertising”, catering to the growing academic interest in the book across universities in the Middle East. The digital edition includes practical additions, such as references to media articles, books, stories, commercials, and campaigns, all available on the website for readers to download along with the chapters and reprint for research purposes. TBWA\Raad #book #books #advertisingbook #education #universities #academics #advertisingstudents #adindustry #advertising https://lnkd.in/dcyEcqjd