Marcel Bähr

Marcel Bähr

Global Brand Strategy Manager

Schaan, Schaan, Liechtenstein
789 Follower:innen 500+ Kontakte

Anmelden, um das Profil zu sehen
University of St.Gallen (Switzerland)

Info

Experienced brand and communications expert with over 15 years of success in driving brand and communication strategies in construction-, technology-, financial service- and FMCG-industries.

Core Strengths:
• Global brand strategy development & implementation
• Corporate brand transformation and change management
• Brand management with special focus on sustainability/ESG/CSR
• Building and growing strategic brand partnerships
• M & A brand integration
• Agile transformation and organisational development
• Leading interdisciplinary teams
• Senior stakeholder engagement

Aktivitäten

Anmelden, um alle Aktivitäten zu sehen

Berufserfahrung

  • Hilti Group

    Hilti Group

    8 Jahre 4 Monate

    • Hilti Group Grafik

      Global Brand Strategy Manager

      Hilti Group

      –Heute 3 Jahre 6 Monate

      Schaan, Liechtenstein

      Responsible for
      - translation of the corporate business and sustainability strategy into a dedicated brand strategy
      - development of a strategic brand controlling framework
      - development and streamlining of global brand architecture
      - building and growing brand partnership program

    • Hilti Grafik

      Global Brand and Communications Manager

      Hilti

      – 4 Jahre 11 Monate

      Liechtenstein

      Relaunch of complete brand strategy and CI/CD, responsible for the
      - roll-out to Hilti business units, market organizations and internal/external communication communities, ensuring alignment and consistent implementation
      - development of brand and communication trainings for the global roll-out of the new brand expression and conducting train-the-trainer workshops at headquarter and regional hubs
      - development of the communication roadmap and -materials around the roll-out of the…

      Relaunch of complete brand strategy and CI/CD, responsible for the
      - roll-out to Hilti business units, market organizations and internal/external communication communities, ensuring alignment and consistent implementation
      - development of brand and communication trainings for the global roll-out of the new brand expression and conducting train-the-trainer workshops at headquarter and regional hubs
      - development of the communication roadmap and -materials around the roll-out of the brand refresh
      - setup of technical platforms (Digital Asset Management system) to maximize consistency and efficiency in in the production and use of communication materials
      - development and implementation of new CI/CD for physical brand touchpoints such as stores, trade fairs and offices

      Brand and communications management, responsible for
      - development and implementation of global marketing campaigns, new product introductions and related communication campaigns
      - providing guidance and consultancy for regions, business units and corporate functions

  • namics ag

    namics ag

    4 Jahre 5 Monate

    • Senior Consultant

      namics ag

      – 2 Jahre 5 Monate

      Zürich Area, Switzerland

      Industry focus: Manufacturing, Insurance & Financial Service Industry, Consumer Goods (B2B and B2B2C)

      Digital brand and communication strategies
      • Built-up team and consulting process for translating brand and corporate strategies into comprehensive digital marketing strategies and concepts - fully integrated from market research to implementation and success tracking

      Digital marketing controlling
      • Leading the development and implementation of KPI frameworks and digital…

      Industry focus: Manufacturing, Insurance & Financial Service Industry, Consumer Goods (B2B and B2B2C)

      Digital brand and communication strategies
      • Built-up team and consulting process for translating brand and corporate strategies into comprehensive digital marketing strategies and concepts - fully integrated from market research to implementation and success tracking

      Digital marketing controlling
      • Leading the development and implementation of KPI frameworks and digital analytics systems to track performance and brand alignment of communication activities

      Market Research
      • Conducting customer/client centric market research for strategy & concept development (methodological focus: qualitative and quantitative analysis of customer journeys)

    • Consultant

      namics ag

      – 2 Jahre

      Zürich

      Consultant with focus on online marketing & social media -
      Online campaign success tracking and optimization:
      • Leading development and implementation of web analytics system to track online marketing
      campaign performance for a leading Swiss insurance company
      • Tracking and optimizing the online marketing campaign, winning Best of Swiss Web Award
      2013 for Business Efficiency (outstanding economic impact of campaigns)

  • P&G Grafik

    Brand Manager/Product Manager

    P&G

    – 2 Jahre 2 Monate

    Geneva

    Brand Manager for “Swiffer” Western Europe (100%) -

    Design and roll-out of brand communication
    • Developing and rolling-out Swiffer brand redesign in Western Europe (packaging, channel specific product variants, internal and external communication)
    • Leading campaign design, qualification, execution and roll-out of a premium line extension launch in Western Europe, which was running for Effie Awards in 2011 for effective communication

    Business lead for country cluster…

    Brand Manager for “Swiffer” Western Europe (100%) -

    Design and roll-out of brand communication
    • Developing and rolling-out Swiffer brand redesign in Western Europe (packaging, channel specific product variants, internal and external communication)
    • Leading campaign design, qualification, execution and roll-out of a premium line extension launch in Western Europe, which was running for Effie Awards in 2011 for effective communication

    Business lead for country cluster Italy, Germany, Austria and Switzerland
    • Developing the business plans in terms of product portfolio, marketing mix and media strategy in the biggest markets for Swiffer Western Europe, with all-time high shipments and market share

    Operations improvement
    • Leading the success tracking and initiative budgets with best stewardship ratings of the business division in internal audit
    • Leading the international resourcing of a product line resulting in 40% reduction of production costs

    All projects encompassed managing a multifunctional, international team to deliver against targets (i.e. depending on project, individuals from agencies, Market Research, R&D, Finance, Sales, Legal, Product Supply).

  • Junior Consultant

    Fleissner & Partner

    – 9 Monaten

    St.Gallen

    Junior Consultant with focus on Marketing
    • Conduct market- and competition analysis
    • Prepare and co-moderate strategy workshops
    • Develop a key accounting customer value measurement tool for a leading German energy provider

Ausbildung

  • University of St.Gallen (Switzerland)

    Master of Arts (MA) Marketing & Communications magna cum laude (5.4 on scale 1 to 6)

    –

  • University of St.Gallen (Switzerland)

    Master's degree Business Education

    –

    Double Master Program

  • University of St.Gallen (Switzerland)

    Bachelor of Arts (B.A.) Business Administration magna cum laude (5.33 on scale 1 to 6)

    –

    Activities and Societies: • Active Member in the Student Marketing Club attending several workshops with companies (e.g. P&G, Lowe, Jung von Matt, Boston Consulting Group) • Marketing responsible at OIKOS (Society supporting sustainable development in business) • Consultant at ESPRIT (student lead business consultancy)

  • Singapore Management University Grafik

    Singapore Management University

    Cross Cultural Business Management Program (Asia Term) insigni cum laude (5.7)

    –

  • Otfried von Weissenburg Gymnasium

    Abitur (general qualification for university entrance)

Weitere Aktivitäten von Marcel Bähr

Marcel Bährs vollständiges Profil ansehen

  • Herausfinden, welche gemeinsamen Kontakte Sie haben
  • Sich vorstellen lassen
  • Marcel Bähr direkt kontaktieren
Mitglied werden. um das vollständige Profil zu sehen

Weitere ähnliche Profile

Weitere Mitglieder, die Marcel Bähr heißen

Es gibt auf LinkedIn 16 weitere Personen, die Marcel Bähr heißen.

Weitere Mitglieder anzeigen, die Marcel Bähr heißen

Entwickeln Sie mit diesen Kursen neue Kenntnisse und Fähigkeiten

Alle Kurse anzeigen